The digital world is talking all about the newest social darling, Pinterest - and marketers are looking for ways to apply this channel to their business. Whether you are looking to use it in conjunction with email or just trying to understand if you should even care, StrongMail's strategy experts will help you figure it out.
StrongMail's email and interactive marketing guru Kara Trivunovic will present all you know need to know about using Pinterest within your digital strategy – or whether to just bail. We will look at what other brands are doing, how you can apply it to your efforts and unique ways to integrate it effectively into the email channel.
Key Things You Will Learn:
• Current adoption and audience statistics
• Potential marketing impact for multiple business types
• Strategies for integrating Pinterest with email and other channels
• Requirements for leveraging Pinterest successfully
Kara Trivunovic - Global Director, Strategy and Market Innovation for StrongMail