The slides give an idea on how to ideate on different types of headlines for any news

1. Task :
To ideate on News Headline for the
following Incident
The News:
A critically ill woman from El Salvador
who was awaiting emergency surgery
for a brain tumor was forcibly moved
from a Texas hospital to a detention
centre by Immigration and Custom
Enforcement (ICE)

2. Headline Ideas:
ICE! Have some mercy on patients.
Can ICE rob their patients of their rights?
ICE, hot on brain tumour patient.
ICE, actually to be cooler on patients.
ICE mars compassionate hospital efforts.

3. Headline Ideas:
ICE comes harsh on cancer patients.
ICE! Saviour is mightier than tormentor.
ICE! Be softer, People are watching
Cancer patient needed softer ICE.

4. Headline Ideas:
Cancer patient deserved kindness from ICE.
Should not hospitals have more right on their
patient than ICE.
This ICE is too hard.
Cancer patient fails to melt the ICE.

5. Weareso busymeasuringpublic opinion
thatweforgetwe canmouldit..
Bill Bernbach
For headline/copywriting for Fb, Twitter, Print Ad
contact: strivedi9@gmail.com