Though Market Research was conceptualized and executed back in 1920s, it has not been more than a decade since marketers started using it for their business. Blame it on the advent of internet which has influenced the trends of technology, consumer needs, economic conditions and many more. And these constant changes in trends demanded for new business strategies that are more resistant to changes. To chalk out new strategies, marketers needed information about consumers’ needs, market demand, competition, marketing channels, etc. Who else could give this information other than Market Researchers!

1. Market Research
A Boon to Accelerate Your Business
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www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612

2. Market Research revenues expected to grow by 3.1% in 2012 alongside the increasing corporate
profits and marketing budgets – a report by IBISWorld.
Market Research is a process of gathering information about consumers and competitors to
analyze and identify consumer trends, best prospects and plan business strategies.
Though Market Research was conceptualized and executed back in 1920s, it has not been more
than a decade since marketers started using it for their business. Blame it on the advent of internet
which has influenced the trends of technology, consumer needs, economic conditions and many
more. And these constant changes in trends demanded for new business strategies that are more
resistant to changes.
To chalk out new strategies, marketers needed information about consumers’ needs, market
demand, competition, marketing channels, etc. Who else could give this information other than
Market Researchers!
The Process of Market Research:
Define the Research Objective
Determine Research Design
Identify Data Sources and Methodology to follow
Estimating the Value of Information
Design Data Collection Forms and Questionnaires
Design Sample Plan and Size
Collect the Data
Analyze and Interpret Data
Prepare and Submit the Final Research Report
Give Solutions that Best Suit the Business
Website: Email: Call Us:
www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612

3. Benefits of Market Research Service:
Determine profitability of the market
æ
æ in-depth understanding of the Customer and their needs
Provide
æ new product opportunities
Identify
æ risks involved in business
Identify
æ accurate price points
Develop
Understand your marketing position relative to your competitors
æ
æ the risk of business failures
Reduce
æ deficiencies in sales promotions and marketing policies
Pinpoint
æ reasons for loss of customers or business
Analyze
Determine the marketing channels suitable to your business
æ
æ future market trends
Forecast
To get all these benefits you need to choose a reliable Market Research firm that can understand
your business needs and chalk out strategies that do not hamper your existing ROI. Keeping this in
mind, Strategic Outsourcing Services has added the Market Research feather into its cap to enable
growth for more customers.
You can bank on our Market Research experts at Strategic Outsourcing Services for perfect
solutions to best suit your business requirements. By employing these solutions in your business,
you can achieve great propelling results along with an edge over your competitors.
So, here we go, step ahead and try out our Market Research service and see how your ROI spikes
up…
Website: Email: Call Us:
www.strategicoutsourcingservices.com marketing@strategicoutsourcingservices.com 080-41435564, +91- 9901065612