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SUSTAINABLE READING
              THE HONG KONG POLYTECHNIC UNIVERSITY
              SCHOOL OF DESIGN
              XU SHIJIE, (11510238G) ZHOU YUE (11537299G)
              30-03-2012




12年3月30日星期五
SUSTAINABLE

    READING

    PROJECT

    FOR

    POLYU

    SCHOOL

    OF

    DESIGN




                  RESEARCH
                      &
                  INSIGHTS


    XU SHIJIE

    &

    ZHOU YUE

    03-2012




12年3月30日星期五
OBSERVATION




12年3月30日星期五
HOW PEOPLE READ IN
                 THEIR DAILY?




12年3月30日星期五
12年3月30日星期五
SECONDARY RESEARCH




12年3月30日星期五
1. THE DEBATE




                 Feels good to read Carry lots of Information
                 Requires no special in one equipment
                         equipment Save paper

12年3月30日星期五
2. IPADS & KINDLES CAUSES E-BOOKS
              LENDING AT LIBRARIES EXPLODES




              John	
  Paul	
  Titlow,	
  	
  Thanks	
  to	
  iPads	
  and	
  Kindles,	
  E-­‐Book	
  Lending	
  at	
  Libraries	
  Explodes

12年3月30日星期五
3. AMAZON IS THINKING ABOUT REAL-
              WORLD STORES


              Amazon's key competitor, Barnes &
              Noble, already has hundreds of its own
              stores, and they have their
              own showroom for the Nook readers
              and tablets, so the boutique model
              reported by Good E-Reader sounds
              reasonable.




              Jon	
  Mitchell,	
  Amazon	
  is	
  thinking	
  about	
  real-­‐world	
  stores


12年3月30日星期五
4. READING EXPERIENCE- TRADITIONAL
              WAYS VS. MODERN WAY




              A	
  History	
  of	
  Reading,	
  2003,	
  Steven	
  Roger	
  Fisher,	
  Reaktion	
  Books




12年3月30日星期五
5.HOW IPAD CHANGE PEOPLE’S
              READING BEHAVIOR?




              Yellow part is the time distribution on reading on Computer, and grey
              part is for iPad.

              http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/



12年3月30日星期五
6. CONCEPT OF SUSTAINABILITY

                                                             SOCIAL


                       Bearable                                        Equitable

                                               SUSTAINABILITY
      ENVIRON                                                                ECONO
                                                              Viable         -MIC
        -MENT
               http://en.wikipedia.org/wiki/Sustainability


12年3月30日星期五
INSIGHTS




12年3月30日星期五
DIGITAL


              1         2                3                4
        HARD TO       EVERYONE          CREATES       DIGITAL CAN
         REVIEW      CAN CREATE        TANGIBLE            BE
       AND TRUST       BOOKS          READING IN      SUSTAINABLE
                                         TURN




      DIFFERENT                         NEGATIVE      POPULAR FOR


              5         6                7                8
    PURPOSE CAUSE    FAST READING,   INFLUENCE FOR   FREE NEWSPAPER
      DIFFERENT       LESS READING    CHILDREN TO    IN HONG KONG,
   ENVIRONMENTAL    TIME AND PLACE     USE DIGITAL   CAUSE RESOURCE
        FOCUS                           READING           WASTE




12年3月30日星期五
SUSTAINABLE

                                 READING

                                 PROJECT

                                     FOR

                                   POLYU

                                 SCHOOL

                                       OF

                                  DESIGN




              FURTHER STUDY




                                 XU SHIJIE

                                        &

                                ZHOU YUE

                                  03-2012


12年3月30日星期五
FREE NEWSPAPER




12年3月30日星期五
WILLING TO READ
                 EVERYDAY
              FEEL SUCK TO STORE


12年3月30日星期五
RELATIONSHIP
                        Provides Infor.
              Publisher   Requires Infor.   Reader

          Needs Money




              Advertiser Spreads Product    Reader
         Needs Platform



12年3月30日星期五
TRADITIONAL MODE


   Publisher Creates Platform
                                Infor.
          +      Newspaper               Reader
                                 Ad.
 Advertiser
              Provides Money




12年3月30日星期五
PROBLEMS




12年3月30日星期五
12年3月30日星期五
XU SHIJIE

   &

   ZHOU YUE

   03-2012




                 PROPOSAL

   SUSTAINABLE

   READING

   PROJECT

   FOR

   POLYU

   SCHOOL

   OF

   DESIGN



12年3月30日星期五
SOCIAL


              Bearable             Equitable

                   SUSTAINABILITY
      ENVIRON                            ECONO
                          Viable         -MIC
        -MENT



12年3月30日星期五
SOCIAL
                 AWARENESS




                  SYSTEM
      ENVIRON                ECONO
        -MENT                -MIC
     RECYCLING               SWITCHING



12年3月30日星期五
RECYCLING
              Become environmental friendly




12年3月30日星期五
FROM RESEARCH

              People always reading while
                waiting on the vehicle

              Free newspapers are only used
              during the way people go/back
                         to work

                  No one like to collect
                      newspaper


12年3月30日星期五
Free Newspaper
              Recycling Box




12年3月30日星期五
FOR INSTANCE


                              MTR STATION




                                                  To TST East




   MTR
  PolyU
Bus Stop                 POLYTECHNIC UNIVERSITY
 Bridge

12年3月30日星期五
12年3月30日星期五
12年3月30日星期五
Increasing the
              AWARENESS
              of society




12年3月30日星期五
12年3月30日星期五
SWITCHING
              the economic profit




12年3月30日星期五
Media




12年3月30日星期五
FROM RESEARCH

                  Mass of information in
                   nowadays society
               There’s a fast improvement on
                digital media of newspaper
                  Most people still prefer
                  tangible media to read
              Free newspaper becomes the main
                source of paper rubbish in HK


12年3月30日星期五
+




              DIGITAL       PAPER


12年3月30日星期五
For more
                                             Reading




                                          Less Information
              China D   Google   NYC HE      Less Paper

              China Daily



12年3月30日星期五
12年3月30日星期五
Business Mode




12年3月30日星期五
Producing Paper Platform


               Producing Information




12年3月30日星期五
What if let the publisher switch
              their business mode to only
              producing information?

              Nowadays we can see so many
              advertisements in MTR station
              with LED Tickers, we think it is a
              good way to add the news title to
              this equipments.




12年3月30日星期五
Publisher   Infor.

                                     LED
     Advertiser   Money              Tickers
                                               Reader
                                     News

                  Digital platform
       HK MTR




12年3月30日星期五
Example:



  Nestlé tells you:
              Iraq warns of Syria 'proxy war'




12年3月30日星期五
THX




12年3月30日星期五

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Sustainable Reading - Concept Workshop

  • 1. SUSTAINABLE READING THE HONG KONG POLYTECHNIC UNIVERSITY SCHOOL OF DESIGN XU SHIJIE, (11510238G) ZHOU YUE (11537299G) 30-03-2012 12年3月30日星期五
  • 2. SUSTAINABLE READING PROJECT FOR POLYU SCHOOL OF DESIGN RESEARCH & INSIGHTS XU SHIJIE & ZHOU YUE 03-2012 12年3月30日星期五
  • 4. HOW PEOPLE READ IN THEIR DAILY? 12年3月30日星期五
  • 7. 1. THE DEBATE Feels good to read Carry lots of Information Requires no special in one equipment equipment Save paper 12年3月30日星期五
  • 8. 2. IPADS & KINDLES CAUSES E-BOOKS LENDING AT LIBRARIES EXPLODES John  Paul  Titlow,    Thanks  to  iPads  and  Kindles,  E-­‐Book  Lending  at  Libraries  Explodes 12年3月30日星期五
  • 9. 3. AMAZON IS THINKING ABOUT REAL- WORLD STORES Amazon's key competitor, Barnes & Noble, already has hundreds of its own stores, and they have their own showroom for the Nook readers and tablets, so the boutique model reported by Good E-Reader sounds reasonable. Jon  Mitchell,  Amazon  is  thinking  about  real-­‐world  stores 12年3月30日星期五
  • 10. 4. READING EXPERIENCE- TRADITIONAL WAYS VS. MODERN WAY A  History  of  Reading,  2003,  Steven  Roger  Fisher,  Reaktion  Books 12年3月30日星期五
  • 11. 5.HOW IPAD CHANGE PEOPLE’S READING BEHAVIOR? Yellow part is the time distribution on reading on Computer, and grey part is for iPad. http://readitlaterlist.com/blog/2011/01/is-mobile-affecting-when-we-read/ 12年3月30日星期五
  • 12. 6. CONCEPT OF SUSTAINABILITY SOCIAL Bearable Equitable SUSTAINABILITY ENVIRON ECONO Viable -MIC -MENT http://en.wikipedia.org/wiki/Sustainability 12年3月30日星期五
  • 14. DIGITAL 1 2 3 4 HARD TO EVERYONE CREATES DIGITAL CAN REVIEW CAN CREATE TANGIBLE BE AND TRUST BOOKS READING IN SUSTAINABLE TURN DIFFERENT NEGATIVE POPULAR FOR 5 6 7 8 PURPOSE CAUSE FAST READING, INFLUENCE FOR FREE NEWSPAPER DIFFERENT LESS READING CHILDREN TO IN HONG KONG, ENVIRONMENTAL TIME AND PLACE USE DIGITAL CAUSE RESOURCE FOCUS READING WASTE 12年3月30日星期五
  • 15. SUSTAINABLE READING PROJECT FOR POLYU SCHOOL OF DESIGN FURTHER STUDY XU SHIJIE & ZHOU YUE 03-2012 12年3月30日星期五
  • 17. WILLING TO READ EVERYDAY FEEL SUCK TO STORE 12年3月30日星期五
  • 18. RELATIONSHIP Provides Infor. Publisher Requires Infor. Reader Needs Money Advertiser Spreads Product Reader Needs Platform 12年3月30日星期五
  • 19. TRADITIONAL MODE Publisher Creates Platform Infor. + Newspaper Reader Ad. Advertiser Provides Money 12年3月30日星期五
  • 22. XU SHIJIE & ZHOU YUE 03-2012 PROPOSAL SUSTAINABLE READING PROJECT FOR POLYU SCHOOL OF DESIGN 12年3月30日星期五
  • 23. SOCIAL Bearable Equitable SUSTAINABILITY ENVIRON ECONO Viable -MIC -MENT 12年3月30日星期五
  • 24. SOCIAL AWARENESS SYSTEM ENVIRON ECONO -MENT -MIC RECYCLING SWITCHING 12年3月30日星期五
  • 25. RECYCLING Become environmental friendly 12年3月30日星期五
  • 26. FROM RESEARCH People always reading while waiting on the vehicle Free newspapers are only used during the way people go/back to work No one like to collect newspaper 12年3月30日星期五
  • 27. Free Newspaper Recycling Box 12年3月30日星期五
  • 28. FOR INSTANCE MTR STATION To TST East MTR PolyU Bus Stop POLYTECHNIC UNIVERSITY Bridge 12年3月30日星期五
  • 31. Increasing the AWARENESS of society 12年3月30日星期五
  • 33. SWITCHING the economic profit 12年3月30日星期五
  • 35. FROM RESEARCH Mass of information in nowadays society There’s a fast improvement on digital media of newspaper Most people still prefer tangible media to read Free newspaper becomes the main source of paper rubbish in HK 12年3月30日星期五
  • 36. + DIGITAL PAPER 12年3月30日星期五
  • 37. For more Reading Less Information China D Google NYC HE Less Paper China Daily 12年3月30日星期五
  • 40. Producing Paper Platform Producing Information 12年3月30日星期五
  • 41. What if let the publisher switch their business mode to only producing information? Nowadays we can see so many advertisements in MTR station with LED Tickers, we think it is a good way to add the news title to this equipments. 12年3月30日星期五
  • 42. Publisher Infor. LED Advertiser Money Tickers Reader News Digital platform HK MTR 12年3月30日星期五
  • 43. Example: Nestlé tells you: Iraq warns of Syria 'proxy war' 12年3月30日星期五