Different workloads demand different attributes from their storage. These differences lead some to believe flash storage is only good for certain point use cases like accelerating databases. But the performance of flash systems lead others to claim a single flash system can support all workloads. The truth, as usual, is somewhere in the middle. Join Storage Switzerland and IBM for this live interactive webinar where we bust another flash myth and help you select the right flash for the right workload for the right reasons.

1. Flash Myth: Flash is for Everything vs. Flash is for One Thing
Selecting the Right Flash for the Right Workload
Are You Using the Right Flash for the Right Reasons?
Available On Demand
1. What are the Five Best Workloads for Flash?
2. What are the Unique Requirements of these Workloads?
3. What All-Flash Array is Right for Which Workload?
For audio playback and Q&A go to:
http://bit.ly/FlashMyth

2. Our Speakers
George Crump is the founder of Storage
Switzerland, the leading storage analyst focused on
the subjects of big data, solid state storage,
virtualization, cloud computing and data protection.
He is widely recognized for his articles, white papers,
and videos on such current approaches as all-flash
arrays, deduplication, SSDs, software-defined
storage, backup appliances, and storage networking.
He has over 25 years of experience designing
storage solutions for data centers across the US.

3. ● Analyst firm focused on storage, cloud
and virtualization
● Knowledge of these markets is gained
through product testing and interaction
with end users and suppliers
● The results of this research can be
found in the articles, videos, webinars,
product analysis and case studies on
our web site:
http://storageswiss.com
Who Is Storage Switzerland?

4. Our Speakers
Eric Herzog, Vice President, Product Marketing & Management
Eric’s responsibilities include worldwide product marketing and
management for IBM's award winning family of storage solutions,
software defined storage, integrated infrastructure, and platform
computing. Herzog has over 30 years of product management,
marketing, business development, alliances, and sales experience
in the storage software, storage hardware, and storage solutions
markets, managing all aspects of marketing, product management,
sales, alliances, and business development in both Fortune 500
and start-up storage companies. Prior to joining IBM, Herzog was
Chief Marketing Officer and Senior Vice President of Alliances for
all-flash storage provider Violin Memory.

5. IBM
Systems
IBM Storage Awards and Accolades
|
4
IBM Tape Library
2014 - 2016
Market Leader
IBM
2015
#1 in Enterprise
Network
Storage
IBM Storage
2013, 2015
Winner: IBM
Singapore
Customer Care Award
IBM Storage
2013, 2015
Winner: IBM
Malaysia
Customer Care
Award
* Based on IBM analysis of IDC quarterly
tracker data;
IBM Spectrum
Scale
2015
Product of the Year
Finalist:
Storage System Software
IBM FlashSystem
2015
France CRIP IT Innovation
Forum Winner: Cloud,
Infrastructure & Storage
Category
IBM Spectrum Control
Storage Insights
2015
Product of the Year Finalist:
Storage Management Tools
IBM Storwize, XIV,
DS8000
2013 - 2015
Magic Quadrant Leader:
General Purpose Arrays
IBM FlashSystem
2014
#1 in Units & Capacity
Shipped
for Solid-State Arrays
IBM FlashSystem
2014 - 2015
Magic Quadrant Leader:
Solid State Arrays
IBM Storwize V7000
with IBM Spectrum
Virtualize
2015 Tech Innovator Award –
Virtualization Category (Runner
Up)
IBM DS8000
2010 - 2015
#1 Market Share
Mainframe
Storage*
IBM FlashSystem
2015-2016
Major Player: All-Flash Array
Marketscape
IBM Spectrum
Storage
2014 & 2015
#1 Software Defined
Storage*
IBM
FlashSystem
900/V9000
2015
Top 10 Coolest
Flash Products
IBM FlashSystem
V9000
2015
Product of the Year Finalist:
All-Flash Systems
IBM Spectrum Protect
2011 - 2016
Magic Quadrant Leader:
Data Center Backup & Recovery
Software
IBM
FlashSystem
2014-2015
#1 Market Share
Canada*
IBM
2015
#1 Market
Share
Big Data
IBM
2016
5-Star Storage Vendor
IBM Cleversafe
2016
Market Leader
Scale-Out Object Storage
Software
IBM
Cleversafe
2016
#1 in Object
Storage
IBM
FlashSystem
A9000/A9000R
2016
Top 10 Coolest
Flash Products

6. A Brief History Of Storage
Performance
• Flash was not the original high
performance storage
• Wide-Stripe HDD Arrays
• DRAM based Appliances

7. A Briefing History Of Flash
• ~2009 - SLC based flash for caching and
appliances
• Flash for extreme performance workloads
• ~2012 - MLC based all-flash arrays
• Flash for performance workloads
• ~2016 - 3D TLC NAND
• Flash reaches near price per GB disk
parity (with a little help)
• Flash exceeds density per GB
Flash

8. Flash Today
• Flash is the standard for all
primary storage
applications, workloads,
active data
• MLC is the Enterprise
Standard
• 3D TLC NAND is quickly
making in-roads

9. The Five Flash Workloads
• Business Critical Data/Workloads (Oracle,
MS-SQL, SAP)
• Storage Consolidation
• Virtual Infrastructures (VMware, Hyper-V,
KVM)
• Cloud Infrastructures (Large VMware, VDI)
• Big Data Analytics (SAS, Spark, Cassandra,
Hadoop)

10. Flash And Business Critical Data
• The Original Flash Sweet Spot
• Extreme High Performance
• Often Scale Up Environments
• Which Flash is Best?

11. Flash And Storage Virtualization /
Virtualization Infrastructures
• High Performance but not
Extreme Performance
• Features become more
important
• Economics become important
• Which Flash is Best?

12. Flash And Cloud Infrastructures
• Similar to Virtual Infrastructures
(Performance, Price, Features)
• Scale becomes Critical
• Scale Performance (many
parallel workloads)
• Scale Capacity
• Which Flash is Best?

13. Flash And Big Data
• Performance is Important but..
• Density is King
• A new Flash Array is needed -
Dense with Good Performance

14. Conclusion
• Flash and Business Critical Data -
High Performance, Highly Available
Flash
• Flash and Virtualization - Enterprise
Features, Solid Performance
• Flash and Cloud - Scale, Scale, Scale
• Flash and Big Data - Density

15. IBM Systems |
The Right Flash for the Right Workload
Environments
Key
Attributes
Business Critical Storage
• z OS Support
• High Performance
• Highest Availability
• Three-site/Four-site Six
9’s Reliability
• Enterprise Scalability
Virtual Storage
Infrastructure
• Heterogeneous
Enterprise-class Data
Services
• Dynamic Data
Migration
• Multi-Vendor
Management
• Data Reduction
• Multi-site active-active
Grid Scale Cloud Storage
• Cloud-optimized (QOS,
Multi-Tenancy)
• Predictable High
Performance with Data
Reduction Technologies
(including
deduplication)
• Ease-of-management
Typical
Workloads
Big Data Storage
• Multi-protocol support
• Policy-driven tiering
• Single namespace
• Data ocean
• High-performance file
storage
• Distributed block
workloads
• SQL Server, MySQL
• Large-scale distributed
block
• VDI
• Hybrid cloud
deployment
• CSPs
• Mixed workloads
• Multi-tenancy
• SAP
• VMware
• Exchange
• Distributed file/object
• Hadoop
• Media Streaming
• SAS
• Spark
• HPC
• Content Collaboration
• High-performance
backup target
• High-availability
• Low RTO applications
• High-performance OLTP
• Real time analytics
• High-performance data
warehouse

16. IBM
Systems
IBM All-Flash Family
Flash for all primary storage workloads
|
15
Fl FlashSystem
V9000
Virtualizing the
DC
• Enterprise class
heterogeneous
data services
and selectable
data reduction
Storwize
V7000F
Mid-Range
Storwize
V5000F
Entry /
Mid-Range
FlashSystem
A9000
Cloud service
providers
• Full time data
reduction
• Workloads: Cloud,
VDI, VMware
FlashSystem
A9000R
Large
deployments
• Full time data
reduction
• Workloads:
Mixed and cloud
DS8888
High End Server
• Mainframe
• Power
IBM FlashCore™ Technology Optimized
• Extreme performance
• Targeting database
acceleration &
Spectrum Storage
booster
FlashSystem 900
All flash array for
application acceleration
• Enterprise class
heterogeneous
data services
and selectable
data reduction
• Enterprise class
heterogeneous
data services
and selectable
data reduction
DeepFlash
150
All-Flash for
Big Data
• High
capacity
• High density

17. Thank you!
Storage Switzerland
http://www.storageswiss.com
georgeacrump@storageswiss.com
StorageSwiss on Twitter:
http://twitter.com/storageswiss
StorageSwiss on YouTube:
http://www.youtube.com/user/storageswiss
IBM
http://www.ibm.com/us-en/
IBM on Twitter:
http://twitter.com/ibm
IBM on YouTube:
http://www.youtube.com/ibm
IBM on Facebook:
http://www.facebook.com/ibm

18. Flash Myth: Flash is for Everything vs. Flash is for One Thing
Selecting the Right Flash for the Right Workload
For Complete Audio and Q&A please register
for the On-Demand Version at
http://bit.ly/FlashMyth