This document discusses the social media strategy and presence of Kansas City International Airport. It touches on listening to customers on social media to understand their needs, engaging with customers by responding to mentions and direct messages, and using metrics to measure the airport's social media performance. The overall strategy emphasizes the importance of listening to gather valuable customer information in order to provide a superior customer experience.

1. @kciairport Kansas City International Airport Flying hE riendly Skies For the Social Media Club of Kansas City @smckc By Justin Meyer @kcjetsetter Joe McBride @joekci

2. @kciairport humble beginnings

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18. @kciairport engaging mentions/replies keyword search results geo-social check-ins DMs

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39. @kciairport In a world where everyone is talking, the most valuable commodity becomes information. If we can listen and receive that information, we will be light years ahead of every one of our competitors. - Peter Shankman We have become the society that says, “Enough about me. Lets talk about you. What do you think of me?” Shut up and listen!

40. @kciairport In a world where everyone is talking, the most valuable commodity becomes information. If we can listen and receive that information, we will be light-years ahead of every one of our competitors. Shut up and listen!

41. @kciairport Kansas City International Airport Be a riendstay in ouch For the Social Media Club of Kansas City @smckc By Justin Meyer @kcjetsetter Joe McBride @joekci