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Location Selection and Redevelopment<br />Attracting Business to Urban Centers<br />April 4, 2011<br />National Brownfield...
Agenda<br />Positioning for New Growth<br /><ul><li>In Concept
In Practice (Allegheny River Towns Enterprise Zone)</li></li></ul><li>In Concept<br />
The Evaluation Process<br />A Business-Based Process<br />The Location Process allows companies to define their business n...
Reverse Engineering<br />Understand the link between site attributes and business needs<br />Investment <br />Strategy <br...
Construct weighting and ranking model to test development candidates under prime and alternative scenarios
Combine screening results with CWS Consulting Group experience to understand market dynamics
Identify initial target industry candidates
Determine existing industry base
Understand key dynamics for selected industries
Examine availability of key inputs
Look for key vendors and partners
Determine existing reality and perception of benefits and obstacles in the site and region
Complete remediation plan as required
Develop incentive plan if required
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Attracting Jobs to Urban Areas

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Attracting Jobs to Urban Areas (Brownfields 2011)

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Attracting Jobs to Urban Areas

  1. 1. Location Selection and Redevelopment<br />Attracting Business to Urban Centers<br />April 4, 2011<br />National Brownfield Conference 2011<br />
  2. 2. Agenda<br />Positioning for New Growth<br /><ul><li>In Concept
  3. 3. In Practice (Allegheny River Towns Enterprise Zone)</li></li></ul><li>In Concept<br />
  4. 4. The Evaluation Process<br />A Business-Based Process<br />The Location Process allows companies to define their business needs and then narrow the list of candidates based upon best-fit. A business-based methodology matches companies to locations that will meet their needs for the long-term. <br />
  5. 5. Reverse Engineering<br />Understand the link between site attributes and business needs<br />Investment <br />Strategy <br />Assessment<br />Market Analysis<br />Final Investment <br />Attraction Plan<br />Industry Targeting<br /><ul><li>Collect published and proprietary data on key criteria
  6. 6. Construct weighting and ranking model to test development candidates under prime and alternative scenarios
  7. 7. Combine screening results with CWS Consulting Group experience to understand market dynamics
  8. 8. Identify initial target industry candidates
  9. 9. Determine existing industry base
  10. 10. Understand key dynamics for selected industries
  11. 11. Examine availability of key inputs
  12. 12. Look for key vendors and partners
  13. 13. Determine existing reality and perception of benefits and obstacles in the site and region
  14. 14. Complete remediation plan as required
  15. 15. Develop incentive plan if required
  16. 16. Develop key marketing targets and customized message and tactics for each
  17. 17. Develop deal structure(s)
  18. 18. Determine investor goals and resources
  19. 19. Determine key stakeholders
  20. 20. Catalog site characteristics
  21. 21. Determine market and catalog regional attributes
  22. 22. Examine existing regional and local economic base
  23. 23. Establish initial strategic parameters</li></ul>Investment Attraction Plan<br />Investment Attraction Strategy<br />
  24. 24. In Practice<br />
  25. 25. 7<br />Dreams Based in Reality<br />A resource and demand based analysis allows for development of a robust, legitimate business growth strategy<br /><ul><li>Economic analysis and competitive advantage
  26. 26. Shift share and location quotient analysis
  27. 27. Evaluate competitive areas
  28. 28. Examine models and competitors
  29. 29. Assess area green assets
  30. 30. Inventory incentives and compare…</li></ul>Green Job Strategies for ARTEZ<br />
  31. 31. 8<br />Dreams Based in Reality<br />Existing local resources can be rallied (or repurposed) to execute the plan<br /><ul><li>Business growth and opportunities
  32. 32. Current green businesses
  33. 33. Start-ups
  34. 34. Other businesses that could branch out
  35. 35. Green tech cluster???
  36. 36. Examine potential matches between business expansion opportunities and the land/space available.
  37. 37. Explore green tech incubator</li></ul>Green Job Strategies for ARTEZ<br />
  38. 38. Green Job Strategies for ARTEZ<br />The Key Questions<br />Where is the market opportunity<br />What is the business base<br />What is the employment base<br />What other infrastructure (physical or organizational) is in place?<br />Fort Pitt Brewery and Eco-clean Burners<br />
  39. 39. Green Job Strategies for ARTEZ<br />10<br />Existing Area Businesses Base<br />ARTEZ:<br /><ul><li>Plextronics – Solar conductivity technology*
  40. 40. Converteam – electrical systems for wind*
  41. 41. Eco Clean Burners – plastics to energy technology*
  42. 42. Extrel – Spectrometers for bio-diesel and air monitoring
  43. 43. Forms and Surfaces – Manufacturer of green building products and furniture*
  44. 44. Thar Technologies – environmentally friendly supercritical fluid solutions; planning bio-diesel facility*
  45. 45. Exterior Technologies – structural polycarbonate for windows and skylights adapted for translucent solar panels*
  46. 46. Media Process and Technology – Ceramic Membranes w/ fuel cell application*
  47. 47. Emerson Process Management – business energy efficiency solutions*</li></ul>Pittsburgh area:<br /><ul><li>Solar Power Industries, Belle Vernon – supplier of solar panels
  48. 48. Media and Process Technology Inc., Pittsburgh & Schenley – gas purification technology funded by NETL
  49. 49. Flabeg Corporation, Finley – manufacturing glass and mirror components for solar panels
  50. 50. Gamesea, Ebensburg – makes wind turbine blades
  51. 51. Elwood Group, Lawrence County – shafts and steel housings for turbines
  52. 52. PPG – manufactures high performance coatings & blade structural composites
  53. 53. Westinghouse – nuclear
  54. 54. Bechtel-Bettis Atomic Power Laboratory </li></ul>* Expansion plans<br />
  55. 55. Green Job Strategies for ARTEZ<br />Working with Core Strengths<br />Intensify Business Retention/Capture Green Tech Growth from the Current Business Mix:<br />Business Retention Interviews: Enroll in the State Business Expansion and Retention Outreach Program. <br />Work with growing businesses on sites and facilities.<br />Manufacturing Assistance: connect growing businesses to Catalyst Connection and to state financing sources.<br />Tech Transfer: connect start-ups and small green businesses (Eco-Clean Burners) to Innovation Works.<br />Coordination with the Regional Industrial Development Corporation (RIDC) Industrial Park<br />
  56. 56. 12<br />Building for Sustainable Success<br />Elements of Recommended strategy<br /><ul><li>Expand from within through business retention, concentrating on sustainable manufacturing
  57. 57. Marketing for relocations from outside the region
  58. 58. Supporting start-ups and small business growth
  59. 59. Maximizing area green assets
  60. 60. Creating regional green tech cluster
  61. 61. Funding sources to support green tech business expansion and relocation
  62. 62. Funding sources for project implementation
  63. 63. Structuring and targeting the ARTEZ Revolving Loan Fund (RLF) for maximum impact
  64. 64. Identifying potential funding sources to supplement the ARTEZ RLF
  65. 65. Policy issues for state and local government
  66. 66. Supporting private green tech incubator</li></ul>Green Job Strategies for ARTEZ<br />
  67. 67. In Summary<br />
  68. 68. Best Practices<br />Putting it all Together<br /><ul><li>Understand Your Community
  69. 69. Understand the Market and its Needs
  70. 70. Organize and Prepare
  71. 71. Build Relationships With Government and Economic Development
  72. 72. Actively Reach Out
  73. 73. Be Creative</li></li></ul><li>Thank you Very much<br />Chris Steele<br />Phone: (617) 314-6527<br />Email: chris.steele@cwsgrp.com<br />

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