The document discusses a case study of Task Rabbit applying Lean UX principles. It notes that implementing Lean UX allowed Task Rabbit to launch a new feature 5% faster, resulting in increased conversion rates and an estimated $26,000 additional revenue within the first month. Lean UX reduced risk, waste, and inventory by obtaining user feedback within hours or days rather than months. The document concludes by thanking the reader and providing contact information for Janice Fraser from Luxr.

1. startups
+
ux
4evr
FUZZY BUNNIES

2. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

3. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

4. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

5. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

6. 5%
(not the real number)
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

7. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

8. LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

9. (Proportions are accurate, but metrics on this page are not real values.)
5% 4% 9.75%
30 days * 10,000 views/day * 4.75% increased conversion = 13,500 conversions
Say each conversion is worth $2
That works out to $26,000 revenue by not waiting.
That’s more than most startups pay for design services, total, prior to launch.
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

10. Less risk (and more)
The old
way
)
The new
way
)
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

11. The LEAN principle:
reduce INVENTORY, RISK, and WASTE
Nobody
Like this... clicked.
)
)
Make a design Discover that it
decision 3 MONTHS wasn’t right
3 HOURS
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO

12. Thank You!
Janice Fraser
www.luxr.co
@clevergirl
@luxrco
#LeanUX
LEAN UX TASK RABBIT CASE STUDY, SXSW EDITION 03/2011 JANICE@LUXR.CO