1. How We Build Features
USERcycle Case Study
ASH MAURYA
@ashmaurya
http://www.ashmaurya.com

2. Some learning Most learning happens here
Requirements Development QA Release
Very little learning

3. Some learning Most learning happens here
Continuous
Requirements Release
Deployment
Shorten cycle time

4. Continuous
Requirements Release
Deployment
Build a continuous feedback loop with customers

5. BACKLOG IN-PROGRESS (3) DONE

6. VALIDATED
BACKLOG IN-PROGRESS (3) DONE
LEARNING

7. VALIDATED
BACKLOG IN-PROGRESS (3) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

8. VALIDATED
BACKLOG IN-PROGRESS (3) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
BEING WORKED

9. VALIDATED
BACKLOG IN-PROGRESS (3) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
READY

10. VALIDATED
BACKLOG IN-PROGRESS (3) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
CUSTOMER
VALIDATION

11. Goal: Achieve 60% Activation rate
STATE
VALIDATED
BACKLOG IN-PROGRESS (3) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
KEY METRIC
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

12. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

13. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
UNDERSTAND
PROBLEM

14. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

15. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

16. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

17. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
DEFINE
SOLUTION

18. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

19. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

20. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

21. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

22. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

23. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

24. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
VALIDATE
QUALITATIVELY

25. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

26. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

27. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

28. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

29. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
VERIFY
QUANTITATIVELY

30. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

31. Goal: Achieve 60% Activation rate
VALIDATED
BACKLOG IN-PROGRESS (1) DONE
LEARNING
PARTIAL VALIDATE FULL VERIFY
BACKLOG MOCKUP DEMO CODE
ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY

32. Go Only As Fast As You Can Learn