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How We Build Features     USERcycle Case Study          ASH MAURYA              @ashmaurya      http://www.ashmaurya.com
Some learning                        Most learning happens here   Requirements   Development        QA          Release   ...
Some learning                          Most learning happens here                          Continuous          Requirement...
Continuous      Requirements                Release                     DeploymentBuild a continuous feedback loop with cu...
BACKLOG   IN-PROGRESS (3)   DONE
VALIDATEDBACKLOG   IN-PROGRESS (3)   DONE                                   LEARNING
VALIDATEDBACKLOG                   IN-PROGRESS (3)                              DONE                                      ...
VALIDATEDBACKLOG                   IN-PROGRESS (3)                              DONE                                      ...
VALIDATEDBACKLOG                   IN-PROGRESS (3)                              DONE                                      ...
VALIDATEDBACKLOG                   IN-PROGRESS (3)                              DONE                                      ...
Goal: Achieve 60% Activation rate        STATE                                                                            ...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Goal: Achieve 60% Activation rate                                                                                   VALIDA...
Go Only As Fast As You Can Learn
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Ash Maurya Lean Startup SXSW

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Ash Maurya Lean Startup SXSW

  1. How We Build Features USERcycle Case Study ASH MAURYA @ashmaurya http://www.ashmaurya.com
  2. Some learning Most learning happens here Requirements Development QA Release Very little learning
  3. Some learning Most learning happens here Continuous Requirements Release Deployment Shorten cycle time
  4. Continuous Requirements Release DeploymentBuild a continuous feedback loop with customers
  5. BACKLOG IN-PROGRESS (3) DONE
  6. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING
  7. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFYBACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  8. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFYBACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY BEING WORKED
  9. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFYBACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY READY
  10. VALIDATEDBACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFYBACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY CUSTOMER VALIDATION
  11. Goal: Achieve 60% Activation rate STATE VALIDATED BACKLOG IN-PROGRESS (3) DONE LEARNING PARTIAL VALIDATE FULL VERIFY KEY METRIC BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  12. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  13. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY UNDERSTAND PROBLEM
  14. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  15. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  16. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  17. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY DEFINE SOLUTION
  18. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  19. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  20. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  21. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  22. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  23. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  24. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY VALIDATE QUALITATIVELY
  25. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  26. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  27. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  28. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  29. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY VERIFY QUANTITATIVELY
  30. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  31. Goal: Achieve 60% Activation rate VALIDATED BACKLOG IN-PROGRESS (1) DONE LEARNING PARTIAL VALIDATE FULL VERIFY BACKLOG MOCKUP DEMO CODE ROLLOUT QUALITATIVELY ROLLOUT QUANTITATIVELY
  32. Go Only As Fast As You Can Learn

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