1. Art of writing diff types of
Systematic Reviews
PROF. JUSTIN PAUL,PROFESSOR, UNIVERSITY OF PR, USA & University of
Reading Henley Business School,
EDITOR-IN-CHIEF, INTERNATIONAL J of CONSUMER STUDIES
EMAIL: PROFJUST@GMAIL.COM
WEB: JUSTINPAUL.UPRRP.EDU
drjustinpaul.com
2. MY LIFE/
EXPERIENCE
•Lead Editor- Special Issue for Review papers, International
Bus Review, Journal of Bus Research (1. 2020 2. 2021-02), J
of Strategic Marketing (Dec 20, 2019), Asia Pacific Bus
Review (April 2020), Inter J of Consumer studies (last 2 years)
•Associate/ Senior Editor- Journal of Bus Research, European
Management Journal, The services Industries Journal,
International J of Emerging Markets, Bus Ethics: A European
Review. drjustinpaul.com
3. TH
SPAR-4 SLR: 3 Scientific Steps-
ASSEMBLING, ARRANGING and
ASSESSING
ASSEMBLING (Identification & Acquisition)
ARRANGING (Organization & Purification)
ASSESSING (Evaluation & Reporting).
Reference:
Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021).
Scientific procedures and rationales for systematic literature reviews
(SPAR‐4‐SLR). International Journal of Consumer Studies, 45(4),
O1-O16.
drjustinpaul.com
4. IMPORTANCE
A subject advances when
studies are designed in a
way that adds value based
on the findings of PRIOR
studies.
Lot of citations for classic
review articles.
Evidence- IJMR’s High
IF.
drjustinpaul.com
5. PURPOSE
•The purpose of a review article is to
provide new ideas and directions in order
to guide researchers to undertake novel
research, instead of doing recycled type
of research.
drjustinpaul.com
6. T O P I C S E L E C T I O N
Select a topic for review and look if there isa review
published in recent years. Look at this on Google
scholar before you decide.
Editors and reviewers do not want to to consider
reviews on topics when there is another
comprehensive review that is already available.
drjustinpaul.com
7. T O P I C S E L E C T I O N
EXAMPLES
Social entrepreneurship ( 6 other
reviews), from MDI Faculty
Service recovery, from IIT KGP
International Franchising, from JBR versus SBE
drjustinpaul.com
8. WEB OF SCIENCE / SSCI
IM PACT FACTOR 2.0+ ABOVE
ABS 2 & ABOVE
ABDC B & ABOVE
FT Journals only
ABDC A & A star
Scopus
M E T H O D
1. JOURNAL
Selection
Criteria:
drjustinpaul.com
9. YOUR KEYW ORDS IN TITLE,
ABSTRACT OR KEYWORDS
Or
YOUR KEYW ORDS IN
ARTICLE TEXT /
ABSTRACT
M E T H O D
2. Article
search criteria:
drjustinpaul.com
10. EXPERIENCE
SHARING AS
EDITOR - IBR
As the Lead Guest editor –
Special Review issue of
International Bus Review.
Out of 72 submissions, 20
+ didn’t have journal
selection criteria.
Some of their Reference
List included books,local
journals, etc.
drjustinpaul.com
11. 1
2
3
T I T L E
MASSTIGEMarketing: A Review and
Research Agenda
Brand Equity Research: A Review and
Future Research Agenda
International Franchising: A Review and
Research Agenda
Examples:
A short title
highlighting the
word “Review”
drjustinpaul.com
12. S A M P L E S I Z E
& T I M E
P E R I O D
At least 50 articles to
be reviewed. It could
be 50 to 500
depending on the
number of articles.
Time Period of
Publications to be
included: Minimum 10
Years to a Maximum
of 50 Years.
drjustinpaul.com
13. 1
2
F I N D IN G S
Focus on FINDINGSof Prior
studies.
A table need to be created
to highlight studies with
similar / same findings (Pool
the studies).
drjustinpaul.com
14. R E S E A R C H G A P S & D I R E C T I O N S
F O R F U T U R E R E S E A R C H
Better use a framework like TMCC/ ADO/ TCCM
Identification of research gaps based on widely used
theories, methods, Constructs/Variables and contexts
(TMCC criteria).
Write directions for future research based on those points
& criteria.
At least 20 % weightage for directions with reference
to theory, methods, constructs, and context (industry/
country, etc.).
drjustinpaul.com
16. TYPE2:
FRAMEWORK
BASED REVIEW
ADO FRAMEWORK:
PAUL, J., & BENITO, G. R. (2018). A
REVIEW OF RESEARCH ON OUTWARD
FOREIGN DIRECT INVESTMENT FROM
EMERGING COUNTRIES, INCLUDING
CHINA: WHAT DO WE KNOW, HOW DO
WE KNOW, AND WHERE SHOULD WE BE
HEADING?. ASIA PACIFIC BUSINESS
REVIEW, 24(1 ), 90-115.
J USTIN PAUL AND A ROSADO- SERRANO
(2019): GRADUAL
INTERNATIONALIZATION VERSUS BORN
GLOBAL MODELS. INTERNATIONAL
MARKETING REVIEW,
HTTPS://DOI. ORG/10. 1108/IMR-10-
20280
TCCM FRAMEWORK
drjustinpaul.com
17. TYPE3. THEORY
BASED REVIEW
EXAMPLE:
GILALet.al (2018). Role of
Self-determination theory
in Marketing Science: A
Review and Research
Agenda. European
Management Journal.
Institutional Theory in international
business.
Theory of planned behavior in
entrepreneurship.
Agency theory in Franchising.
drjustinpaul.com
18. TYPE 4:
SLR-
NARRATIVE
TYPE
EXAMPLE:
Keupp, M. M., & Gassmann, O. (2009).
The past and the future of
international entrepreneurship: A
review and suggestions for
developing the field. Journal of
management, 35(3), 600-633.
Few Tables, More Plan Vanilla
descriptive write-up.
drjustinpaul.com
19. TYPE5:
BIBLIOMETRIC
REVIEW
FREE SOFTWARE:VOS VIEWER
(VISUALIZATION OF
SIMILARITIES).
REVIEW PAPER ON OPEN
INNOVATION FROM J OF
PRODUCT INNOVATION
MANAGEMENT.
SOFTWARE GENERATES NIC E
FIGURES WHICH HELPS TO
SCORE IN
PRESENTATION DIMENSION.
LIMITATION: DOES NOT INC LUDE
ANALYSIS OF WIDELY USED
METHODS,CONSTRUCTS/VARIABLES,
COUNTRY/INDUSTRY CONTEXTS.
drjustinpaul.com
20. TYPE6: META
ANALYSIS
EXAMPLE:
Barari et.al (2020). Meta
analysis of customer
engagement behavior,
International J of cons studies
Software available:
Stata, Lisrel, Metafor (R Manager),
Meta Essential, Meta XL.
drjustinpaul.com
21. TYPE7: REVIEW
WITH THEORETICAL
/ TESTABLE
PROPOSITIONS
•MOST ARTICLES IN AMS REVIEW &
AMR FALLS IN THIS CATEGORY.
Paul, J & Mas, Erick
(2019): Toward a 7-P
framework for international
marketing, Journal of
Strategic Marketing.
drjustinpaul.com
22. TYPE7: REVIEW
FOCUSING ON
THEORY
DEVELOPMENT
Luo & Tung (2017) : A General
Theory of Springboard MNEs, JIBS.
All articles in Academy of
Management Review, AMS Review,
etc.
They normally include
development of theoretical
propositions which can be tested
as hypotheses in future studies.
drjustinpaul.com
23. REVIEW SUBMISSION -
M ICROFIN AN CE IN SOUTH ASIA BY
AN I I T- D PH. D. STUDENT.
CHIEF EDITOR OF THE SERV I CES
INDUSTRIES JOURNAL DID NOT
LIKE IT AND DESK REJECTED IT.
M AIN REASON : REV IEW
SHOULD BE THEMATIC
WITHOUT COUNTRY
FOCUS.
WHY ? JOURNAL
TARGET - GLOBAL
AUDIENCE.
EXPERIENCE
SHARING
drjustinpaul.com
