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3PLET
Новый способ любить музыку
Платформа для издания альбомов в виде приложений
CD умер
Альбом превратился в звук
Артист стал строчкой в плеере
Герой стал колонкой
Далее - роботы
Музыканты хотят издавать альбомы
Фанаты хотят «владеть» артистом
Фанаты это доход
Создана платформа
Альбом собирает сам музыкант
Альбом = App
Музыка + Иллюстрации + текст
Монетизация
Выпуск триплет альбома – 350 €
Роялти от продаж - 20%
Продвижение
Через артистов
Через агрегаторов музыки
80
Выпущенных
триплет
альбомов
120 000
Всего загружено
Публикации
TechCrunch
Billboard
Hyperbot
Tech.eu
MLOVE
Inventures
Goal Europe
Mobile Industry Review
Достижения
DEMO Europe '13 - Product Launch
WebSummit '13 - Alfa Pitch
MEF / Meffys Awards '13 - Finalist in 3 cat
MIDEM Lab '14 - Finalist
Tech.eu - 15 European Music Startups '14
Creative Business Cup Russia '14 – Winner
Creative Business Cup World '14 - Finalist
Masters of Marketing '14 – Winner
WEB Ready ‘14 – Winner
Generation S '14 - Finalist
Партнеры
FUGA
MusicKickup
MICROSOFT/NOKIA
QUALCOMM
SOLID SOUND
Getty Images
Consolidated Independents
A2IM / Merlin / VUT / IMPALA
Резюме
Триплет это новый формат монетизации музыки с
постоянным фин. потоком от каждого приложения и
с высоким потенциалом стать новым
индустриальным стандартом выпуска альбомов.
Мифодовский Валерий
valery@3plet.com
Конкуренты, два типа
Автоматизированные решения по производству приложений.
Нет фокуса на альбоме, не очевидны отличия от сайта артиста,
зависимость от каналов связи, низкое качество.
Уникальные приложения от нескольких ТОП артистов.
Высокая стоимость разработки, невозможность копирования формата,
длительный срок производства.
Время старых решений уходит
Пора пробовать триплет

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3plet 2014