2. Games as Product Games as a Service Games as Community
Games have changed as connectivity has expanded
3. Games as Community
• Direct distribution
• Marketing -> part of the fun
• Creators <--> players
• Multi-platform, multi-model focus
Games have changed as connectivity has expanded
5. Top grossing games worldwide
1. League of Legends
2. Honor of Kings
3. Dungeon and Fighter Online
4. CrossFire
5. Monster Strike
6. Clash Royale
7. Fate/Grand Order
8. Candy Crush Saga
9. Pokemon Go
10. Player Unknown’s Battlegrounds
2017 2018
1. Fortnite
2. Dungeon and Fighter Online
3. League of Legends
4. Pokemon Go
5. CrossFire
6. Honor of Kings
7. Fate/Grand Order
8. Candy Crush Saga
9. Monster Strike
10. Player Unknown’s Battlegrounds
6. Top grossing games worldwide
1. League of Legends
2. Honor of Kings
3. Dungeon and Fighter Online
4. CrossFire
5. Monster Strike
6. Clash Royale
7. Fate/Grand Order
8. Candy Crush Saga
9. Pokemon Go
10. Player Unknown’s Battlegrounds
2017 2018
1. Fortnite
2. Dungeon and Fighter Online
3. League of Legends
4. Pokemon Go
5. CrossFire
6. Honor of Kings
7. Fate/Grand Order
8. Candy Crush Saga
9. Monster Strike
10. Player Unknown’s Battlegrounds
90% carryover
8. Live Game
• Connected experience
• Requires backend services
• Design and engineering shift
Operations
• Continuous investment
• Requires process and team
• Mindset and strategy shift
LIVEOPS
11. ルールエンジン
1. 1カ所にすべてのゲーム
データとイベントを集める
PlayFab でゲーム データの力を活かす
6/22/2019PlayFab Confidential
2. リアルタイムでデータを
モニタリング・視覚化
3. 他のツールやサービスと
データを交換
5. リアルタイムで意思決定を行い、
アクションを起こす
Match
started
Forum
post
Crash
logged
+10 XP
Login
(via FB)
Win
match
Buy
item
Chat
msg
Support
ticket
既存バックエンド
パートナー サービス
PlayFab バックエンド
ゲーム
データ
ウェアハウス
Spent
$10
4. 後でオフライン分析を
実施できるようデータ
を保存
12. Multiplayer
Matchmaking
Leaderboards
Server orchestration
Facebook Instant
Games
Full integration
Bot creation
PlayFab Insights
High throughput telemetry
Multi-source data warehouse
Xbox Live Data
User Generated
Content
Storage and delivery
Catalog management
Moderation
PlayFab Party
Voice and text chat
Peer to Peer Multiplayer
Relay services
Accessibility
Architecture
Exciting new features
and services
Entities programing model
Cloud Script in C#
PubSub
Crash analytics