2. Index
๏ต System Concept Statement
๏ต Flow Model
๏ต Social Model
๏ต Persona
๏ต Some sketches
๏ต Storyboard
๏ต UX metrics
๏ต Prototype
๏ต Ux evaluation report
3. System Concept Statement
The โM-bus E-ticket systemโ will innovatively replace the current paper M-bus
ticket, by developing smartphone applications. There are many reasons why
paper M-bus ticket should be removed.
First, โM-bus E-ticket systemโ will make M-bus ticketing more convenient. Now,
students of Yonsei university must get their tickets in designated time and place.
However, if E-ticket system is adopted, students can get tickets at any time, any
place.
Second, this project will reduce workloads of school guards. There are so
many students trying to get tickets but I will not be necessary anymore.
By integrating barcode scanning function of cameras and web-based
programming, these problems can be improved.
7. Persona (sub persona)
Name: Han Do-Yeon / Gender: Male / Age: 20
1. Life Cycle
He is a freshman of Yonsei university. He does not use smartphone or Social networking services (SNS)
at all. He rather reads educational books for his hobby. He sometimes watches sports using DMB while he
is outside. His friends told him it would be better to watch sports as High-Definition quality with
smartphones. However, he will not buy one anyway.
First, he knows that smartphones are expensive to keep one. Second, his activities are not related to
smartphones, so he thinks smartphones are not necessary for him. For these reasons, he did not buy a
smartphone even he became a university freshman.
2. System Application Prediction
In school these days, there is news that paper M-bus ticket will be replaced to E-tickets. E-tickets are
provided to smartphone users only. He is in a trouble now, because he does not have one. He is now
demanding rights to use paper M-bus tickets as a non-smartphone user.
3. Etc
He is not a member of M-bus E-ticket system, but this persona is so important in the respect that he is
showing a loophole of the system.
25. Emotional Impact + Heuristic
Evaluation Report
Name of system being evaluated: M-Bus E-ticket System
Prepared By:
Name : ๋ฐ์งํ, ์ก์์
Evaluation of:
Problem #1 : Clarity of Ads
Do you think that the contents of Ads were clear to understand? 1 (1~5)
Reason for reporting as negative or positive: The second Ad about Solution & Lenovo thinkpad was unclear to target users. They
recognized the Ad as separate two Ads. (This was applied later in the prototype.)
Scope of problem: Solution & Lenovo thinkpad Ad page
Severity of problem (high/medium/low): high
Justification for severity rating: no justification. Change is needed in the Ad.
Suggestions to fix: put additional description in the Ad (such as โ~๊ณผ ํจ๊ปํ๋โ, โwithโ). Change the background to the same color.
Possible trade-offs (why fix might not work): additional description might be also unclear. They can be
26. Problem #2 : Aesthetic view
Does the application have good design in Aesthetic view? 2
Reason for reporting as negative or positive: Weird Design, too many colors are used there. Aesthetic view was
so terrible that I think the inventor gave up the outlook of the application.
Scope of problem: Log in page
Severity of problem (high/medium/low): high
Justification for severity rating: Design is not that bad. If color is changed, I think it will greatly improve.
Possible trade-offs (why fix might not work): reduce the number of colors in the design
Problem #3 : Recognition of Ads
Can you remember the Ads in the application? 2
Reason for reporting as negative or positive: Ads did not have great impact on users.
Scope of problem: All the Ads in the Application
Severity of problem (high/medium/low): medium
Justification for severity rating: Ads do not have great impact because they are just banners.
Suggestions to fix: Remove the Ads.
Possible trade-offs (why fix might not work): Banners are part of the system; just removing it against the
system.
Can you remember the Ads in the application? Not at all
27. Heuristic : Plain language
Does the prototype use the natural language that is familiar to the target user? 4
Reason for reporting as positive: All the phrases and sentences in the prototype were
understood at once.
Heuristic : Time spended to do the task.
How much time did you spend on getting M-Bus E-ticket? 5
Reason for reporting as positive: It got less than a minute to get the ticket. This is
really efficient because students do not have to go other places to get the M-Bus
ticket.
Heuristic : Consistency
Are the locations of icons appropriate, efficient and consistent? 4
Reason for reporting as positive: It took less than a minute to get the ticket. It
means the design is efficient. However, there were no logout button in the prototype.
(This was applied later in the prototype.)
