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Safe and Beautiful
Candle Keeper
세계 향초 시장규모 2조원 추정
향초 시장 3년 연속
전년 대비 200% 성장
‘도깨비’ 여파로 인하여
향초 매출 250%이상 대폭 증가
장기간 향초 사용시, 두통 및 구토 유발
미국에서
향초 사용 비율은 3명중 2명 사용
화재의 위험성
Candle Keeper
Safe and
Beautiful
< Product 001 >
Item
< Product 002 > < Product 003 > < 벽걸이형 제품 >
Item 및 기술성
1) 타이머 기능 2) 자동 소화 기능
(개발 모델)
추가 개발
- 타이머 기능
- 언제,어디서든 점화/소화 가능
- 예약 기능(매일, 매주)
Candle Keeper
제어
* 휴대폰 App을 통해 제어
벽걸이형 개발 모델
App UI
벽걸이형 개발 모델
타이머 설정
점화
점화하기
예약하기 예약하기
타이머 설정 타이머 설정
Candle Keeper 배터리 Candle Keeper 배터리
소화하기
38% 38%
Candle Keeper
경쟁사 제품경쟁사 비교
< 양키캔들 – 기본 캔들워머 > < 자사제품 >< 양키캔들 – 타이머 캔들워머 >
- 발열등으로 향초 녹여서 발향 - 열판으로 향초 녹여서 발향
- 타이머 기능
- 휴대폰 App 원격제어
- 건전지 사용
[양키 캔들] 벽걸이형
Candle Keeper기본 캔들워머 타이머 캔들워머
가격
(Amazon 기준)
$55.95 $ 26.99 $75.00(예상 가격)
디자인 〇 △ 〇
인지도 〇 △ ✖
타이머 기능 ✖ 〇 〇
원격 제어 ✖ ✖ 〇
콘센트 사용 〇 〇 ✖(건전지)
경쟁사 제품경쟁사 비교
추가 개발판로 구조
캔들나무
(향초 멀티샵 브랜드)
자사브랜드
오프라인 매장
(추후 수익구조)
Candle Keeper
소비자
온라인 판매 플랫폼
감사합니다

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Candle Warmer - kimwoochan

  • 2. 세계 향초 시장규모 2조원 추정 향초 시장 3년 연속 전년 대비 200% 성장 ‘도깨비’ 여파로 인하여 향초 매출 250%이상 대폭 증가 장기간 향초 사용시, 두통 및 구토 유발 미국에서 향초 사용 비율은 3명중 2명 사용
  • 5. < Product 001 > Item < Product 002 > < Product 003 > < 벽걸이형 제품 > Item 및 기술성 1) 타이머 기능 2) 자동 소화 기능 (개발 모델)
  • 6. 추가 개발 - 타이머 기능 - 언제,어디서든 점화/소화 가능 - 예약 기능(매일, 매주) Candle Keeper 제어 * 휴대폰 App을 통해 제어 벽걸이형 개발 모델
  • 7. App UI 벽걸이형 개발 모델 타이머 설정 점화 점화하기 예약하기 예약하기 타이머 설정 타이머 설정 Candle Keeper 배터리 Candle Keeper 배터리 소화하기 38% 38% Candle Keeper
  • 8. 경쟁사 제품경쟁사 비교 < 양키캔들 – 기본 캔들워머 > < 자사제품 >< 양키캔들 – 타이머 캔들워머 > - 발열등으로 향초 녹여서 발향 - 열판으로 향초 녹여서 발향 - 타이머 기능 - 휴대폰 App 원격제어 - 건전지 사용
  • 9. [양키 캔들] 벽걸이형 Candle Keeper기본 캔들워머 타이머 캔들워머 가격 (Amazon 기준) $55.95 $ 26.99 $75.00(예상 가격) 디자인 〇 △ 〇 인지도 〇 △ ✖ 타이머 기능 ✖ 〇 〇 원격 제어 ✖ ✖ 〇 콘센트 사용 〇 〇 ✖(건전지) 경쟁사 제품경쟁사 비교
  • 10. 추가 개발판로 구조 캔들나무 (향초 멀티샵 브랜드) 자사브랜드 오프라인 매장 (추후 수익구조) Candle Keeper 소비자 온라인 판매 플랫폼