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CONCEPTUL DE
CONSUMATOR
Simple PowerPoint Presentation
Simple PowerPoint Presentation
Simple PowerPoint Presentation
Simple PowerPoint Presentation
You can simply impress your audience and
add a unique zing and appeal to your
Presentations. Easy to change colors, photos
and Text. You can simply impress your
audience and add a unique zing and appeal to
your Presentations.
Definiție
Consumatorul este persoana fizică care
cumpără, dobândește, utilizează sau
folosește produse sau servicii.
Eticheta reprezinta totalitatea informaţiilor care insotesc
produsul alimentar respectiv şi care sunt de regula
inscrise pe ambalaj şi care ofera consumatorului detaliile
privind caracteristicile produsului cum ar fi data de
expirare, lista ingredientelor, numele şi adresa
producatorului etc.
Ce este eticheta?
Un consumator responsabil se
informează cu privire la caracteristicile
esențiale ale produselor sau serviciilor
oferite pe piață, prin citirea elementelor de
identificare ale acestora.
• - Condiţiile de depozitare şi de folosire (daca este cazul)
• - Locul de origine (daca este cazul)
• - Concentratia alcoolica pentru bauturile la care aceasta este
mai mare de 1,2%
• - Lista ingredientelor folosite
• - Cantitatea ingredientelor
• - Instructiunile de utilizare
• - Mentiunile suplimentare pe grupe de produse
Ce informaţii trebuie sa contina eticheta?
Înainte de a cumpăra, consumatorii trebuie să cunoască informații despre:
Denumirea
produsului/
marca
Denumirea
producătorului,
distribuitorului
Caracteristicile
de calitate ale
produsului/
serviciului
Alte taxe,
costuri de
livrare, metode
de plată
Indicarea exactă
a prețurilor sau
tarifelor
1. 2. 3. 4. 5.
Producția este orientată spre satisfacerea:
nevoilor
gusturilor
preferințele
Consumatorilor
ASA DA !!!
ASA NU !!!!
• Verificati inainte sa cumparati – Merita intotdeauna sa comparati
preturile.
• Uitati-va daca livrarea sau service-ul dupa vanzare sunt incluse in prêt.
• Nu va lasati pacaliti de oferte cu pret bun doar daca faceti achizitia
repede.
• Verificati intotdeauna ce este scris cu litere mici.
• Verificati restul dumneavoastra inainte de a parasi magazinul.
• Daca utilizati un card de credit nu dati numarul de PIN nimanui si nu
permiteti nimanui sa vada ce cod introduceti in momentul cand tastati
PIN-ul la un bancomat.
Reţineţi:
Utilitatea produselor/serviciilor
Este capacitatea unui bun de a satisface o nevoie a consumatorului și este
dată de către proprietățile naturale, fizice, chimice, tehnico-funcționale ale bunurilor.
Este satisfacția pe care o are un
consumator prin folosirea unui bun,
obținut de pe piață.
Utilitate economică
Satisfacția pe care o aduce fiecare
unitate dintr-un bun consumat de un
individ dintr-o mulțime de bunuri
omogene.
Utilitate individuală

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conceptul_de_ETICHETA.pptx

  • 2. Simple PowerPoint Presentation Simple PowerPoint Presentation Simple PowerPoint Presentation Simple PowerPoint Presentation You can simply impress your audience and add a unique zing and appeal to your Presentations. Easy to change colors, photos and Text. You can simply impress your audience and add a unique zing and appeal to your Presentations. Definiție Consumatorul este persoana fizică care cumpără, dobândește, utilizează sau folosește produse sau servicii.
  • 3. Eticheta reprezinta totalitatea informaţiilor care insotesc produsul alimentar respectiv şi care sunt de regula inscrise pe ambalaj şi care ofera consumatorului detaliile privind caracteristicile produsului cum ar fi data de expirare, lista ingredientelor, numele şi adresa producatorului etc. Ce este eticheta?
  • 4. Un consumator responsabil se informează cu privire la caracteristicile esențiale ale produselor sau serviciilor oferite pe piață, prin citirea elementelor de identificare ale acestora.
  • 5. • - Condiţiile de depozitare şi de folosire (daca este cazul) • - Locul de origine (daca este cazul) • - Concentratia alcoolica pentru bauturile la care aceasta este mai mare de 1,2% • - Lista ingredientelor folosite • - Cantitatea ingredientelor • - Instructiunile de utilizare • - Mentiunile suplimentare pe grupe de produse Ce informaţii trebuie sa contina eticheta?
  • 6. Înainte de a cumpăra, consumatorii trebuie să cunoască informații despre: Denumirea produsului/ marca Denumirea producătorului, distribuitorului Caracteristicile de calitate ale produsului/ serviciului Alte taxe, costuri de livrare, metode de plată Indicarea exactă a prețurilor sau tarifelor 1. 2. 3. 4. 5.
  • 7. Producția este orientată spre satisfacerea: nevoilor gusturilor preferințele Consumatorilor
  • 8. ASA DA !!! ASA NU !!!!
  • 9. • Verificati inainte sa cumparati – Merita intotdeauna sa comparati preturile. • Uitati-va daca livrarea sau service-ul dupa vanzare sunt incluse in prêt. • Nu va lasati pacaliti de oferte cu pret bun doar daca faceti achizitia repede. • Verificati intotdeauna ce este scris cu litere mici. • Verificati restul dumneavoastra inainte de a parasi magazinul. • Daca utilizati un card de credit nu dati numarul de PIN nimanui si nu permiteti nimanui sa vada ce cod introduceti in momentul cand tastati PIN-ul la un bancomat. Reţineţi:
  • 10. Utilitatea produselor/serviciilor Este capacitatea unui bun de a satisface o nevoie a consumatorului și este dată de către proprietățile naturale, fizice, chimice, tehnico-funcționale ale bunurilor. Este satisfacția pe care o are un consumator prin folosirea unui bun, obținut de pe piață. Utilitate economică Satisfacția pe care o aduce fiecare unitate dintr-un bun consumat de un individ dintr-o mulțime de bunuri omogene. Utilitate individuală