AS Lesson 1 - intro to course outline and representation
Mags 3e
1. Women and Magazines
Using the website http://www.ipcmedia.com/
Find a front cover of a woman s magazine and analyse:
• How the cover has been mediated i.e. how the cover has been
constructed to create meaning.
• Use of stereotypes.
• Predominant themes (dominant ideology)
• What myths are we being told about women?
• Are the magazine stories consistent? (e.g. Issues of weight)
• How do the photos add/conflict with the magazine s ideals?
2. Women and Magazines
If you haven t already try to analyse the
representation of women in your magazine using the
constructionist view.
Any representation is a mixture of:
• The thing itself – How are women represented?
• The opinions of the people doing the representation
– Mode of address
• The reaction of the individual to the
representation – Different reactions (Stuart Hall)
• The context of the society in which the
representation is taking place – What are the
dominant ideologies of Britain in the 2010s?