1. AGENDA
Pricing Electronic Journals: Nonprofit and Commercial Lessons Shared
June 2, 2004
SSP Annual Meeting Pre-Meeting Seminar
Palace Hotel, San Francisco, CA
8:00 AM to 12:00 PM
Seminar Managers: Lori Barber, ScholarOne, and Heather Dalterio Joseph, BioOne
8:00 Welcome, Housekeeping, and Introductions
Lori Barber, Client Development Manager, ScholarOne, Moderator
8:05 Overview of the Market
John Cox
Managing Director, John Cox Associates, Ltd.
What does today’s online journal market look like? What models are there
for pricing online serial publications, including different prices for
different market segments such as consortia? What is the role of cost-per-
use in pricing e-content?
8:45 Questions for John Cox
8:50 A Commercial Publisher’s View
Blaise Simqu
Executive Vice President, Higher Education Group, Sage Publications
From the perspective of a commercial publisher, how are prices set (eg,
bundled/unbundled with print, consortia, per FTE, per use, etc)? How do
you market testing prices and adjust to feedback? What opportunities are
there for building and pricing content collections? What is the financial
value of backfiles? Can you offset losses on print with new revenues from
electronic journals?
9:25 Questions for Blaise Simqu
9:30 One Coalition’s View
Heather Joseph
President and Chief Operating Office, BioOne
How do you build a coalition among small publishers, set prices, and
apportion revenues? How does a coalition versus a commercial or
association publisher set a value on backfiles and offset losses on print
with new revenues.
10:05 Q&A
10:20 Break
2. 10:35 Another Coalition’s View and Survey Results
Aileen McHugh
Director of Electronic Publishing, Johns Hopkins University Press
What were the results of the recent pricing study completed by the Press?
How has the Press built a coalition among small publishers and handled
setting prices, market testing and adjusting these prices, and apportioning
revenues? How does this coalition’s e-only product relate to the print
products still maintained by the publishers? Has this product offset or does
it have the potential to offset losses of print revenues?
11:10 Questions for Aileen McHugh
11:15 An Association Publisher’s View
Michael Clarke
Senior Managing Editor, American Academy of Pediatrics
How did AAP set its tiered pricing model and what was the result of the
trial and error process? How did they build a coalition of small-to- mid
sized publishers and a scalable pricing model? What kinds of licensing
guidelines were developed? What is an “Open Collection”?
11:50 Q&A
12:00 Adjourn
