1. Sadman Sakib
Professor Kilinkowstein
Selected Business Article
Cure for public-speaking jitters: Stand like a starfish
http://www.bbc.com/capital/story/20140904-jitters-act-like-a-starfish
15. Ethnographic Research Observation
All the people I observed was very confident while
they were giving speech and they were appropriatly
dressed for the occasion
Sadman Sakib
Professor Kilinkowstein
16. Ethnographic Research Observation
Two women were fixing their hair sometimes in the
middle of the presentation and one man was
occasionally swinging his hands
Sadman Sakib
Professor Kilinkowstein
17. Ethnographic Research Observation
Two of the speaker I observed started their
presentation with a joke and its instantaneously
grabbed the attention of the audience
Sadman Sakib
Professor Kilinkowstein
18. Ethnographic Research Observation
Two of the speaker I observed messed up a little in
the middle of their presentation, but they managed it
very well
Sadman Sakib
Professor Kilinkowstein
19. Ethnographic Research Observation
One speaker was very dramatic and kept his
audience guessing. He also used some high-flown
words and metaphores.
Sadman Sakib
Professor Kilinkowstein
20. Ethnographic Research Findings
Confident is the key thing to become a good speaker. If someone messed up during the speech, it can be managed by making jokes or funny gestures. To connect with audience making hand gesture and eye contact is very important.
Sadman Sakib
Professor Kilinkowstein
21. Ethnographic Reading Summary
Ethnographic Research-Who are users? How do they
operate within their culture?
• Getting to know audience and their culture in
deeper level to gain insight
Sadman Sakib
Professor Kilinkowstein
22. Ethnographic Reading Summary
Ethnographic Research-Who are users? How do they
operate within their culture?
• Difference between market research and
ethnographic research is very salient
Sadman Sakib
Professor Kilinkowstein
23. Ethnographic Reading Summary
Ethnographic Research-Who are users? How do they
operate within their culture?
• Ethnographic research is extensive and its effect
omnipresent in business
Sadman Sakib
Professor Kilinkowstein
24. Ethnographic Reading Summary
TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION
SECUTRITY ADMISTRATION
• Engaged in extensive ethnographic research and identified
the core problems.
Sadman Sakib
Professor Kilinkowstein
25. Ethnographic Reading Summary
TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION
SECUTRITY ADMISTRATION
• Prototyping a calmer passenger experience and enhancing
airport security
Sadman Sakib
Professor Kilinkowstein
26. Ethnographic Reading Summary
TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION
SECUTRITY ADMISTRATION
• Successfully implementing Human Centered security
system in airports that increased overall comfort level
Sadman Sakib
Professor Kilinkowstein
27. Ethnographic Reading Summary
Going Deeper Seeing Further : Enhancing
Ethnographic Interpretations To Reveal
More Meaningful Opportunities For Business
Deeper, meaningful, and enduring values not only come
from the observation themselves
Sadman Sakib
Professor Kilinkowstein
28. Ethnographic Reading Summary
Going Deeper Seeing Further : Enhancing
Ethnographic Interpretations To Reveal
More Meaningful Opportunities For Business
Extreme individual and analogous cases help us to gain
new insight and challange us to rethink the conventional
ways
Sadman Sakib
Professor Kilinkowstein
29. Ethnographic Reading Summary
Going Deeper Seeing Further : Enhancing
Ethnographic Interpretations To Reveal
More Meaningful Opportunities For Business
To sustain in long term, a business has to change its
disposition with time and its atmosphere
Sadman Sakib
Professor Kilinkowstein
