a short presentation on corporate health services

2. Corporate Health Services
 Also termed as non-patient service market.
 It refers to hospital services provided to corporate
organizations and industries, aimed at improving
health and well being of desired population.
 It also brings about improved cash flow to the hospital.
 Eg: Pre employment check up, Annual medical check
up, Treatment of occupational injuries and accidents.

3. Scope
 Organizations in the present day consider employees as
their asset.
 Health pays a high dividend both to employee and the
employer.
 Hospitals can itself set above competitors by carving
out in the right niche and capture the market share.

4. Marketing and Implementation
 Marketing Hospital services, has a large community
service aspect is well.
 Hospital themselves are not aware of the tremendous
scope / potential of the corporate health services.
 Promoting the corporate medical services could be in
phased manner from essential services first and then
elaborating later on.

5. How to Market ?

6. What do they Expect ?
 Studies have shone the main objective of the organizations
opting for corporate health services include
Quality of sevices
Proximity
Turn around time
Improvement of employee satisfaction and reducing
rate of occupational accidents
Lastly the price

7. Stages
 Survey - Creating a list of corporate, Asses the needs and
wants of the organization, Identifying the concerned .
 Promoting the programme and meeting with
authorities – Explain about the scope and benefits of the
programme and exemplify with positive outcomes of other
organizations which have adopted the same.
 Special opening event / Display of Services –
Arrange one special day of hospital visit for the delegates of
the organization.
 Implementation of the Programme

8. Few Examples
 Pre- employment examination
 Executive/ periodic check up
 Preventive and wellness programmes
Immunisation
Screening of diabetes, hypertension, dental and
ophthalmological ailments, ortho etc.
Health education programmes – weight reduction, cpr,
Stress management, physical fitness..
 Treatment of occupational emergencies

9. Responsibilities of the Hospital
Executives by and large like other wealthy clients are
pampered lot by the organizations, their egos gets hurt
quickly if not privileged. Hospital should have picture
of “whom we are dealing with in mind”
 Arrange a particular day for the organizational health
services
 Arrange for a special lounge for the employees availing
comprehensive services
 The programme should be run in an organised and
systematic manner
 Clients should be treated with respect an cordiality

10. Significance & Advantages
 Soaring up of PR Value
 Access and credibility with the corporate decision
makers.
 Rises level visibility and reputation of the hospital.
 Social beneficence and public service
 Helps implementing future programs