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FWorld cup share by team chart
1. FIFA World Cup 2010 – Brand impressionsShare of brand exposure by team Other The chart shows the % share of branded exposure duration delivered by each team through player apparel e.g. Nike and Adidas logo’s through dedicated live coverage of all 64 FIFA World Cup 2010 games. Although Spain lifted the trophy, the Netherlands (Nike) and Uruguay (Puma) delivered the highest overall exposure due to a combination of their success in the tournament and their epic struggles in extra time and penalty shoot outs. The ideal for apparel brands is for their teams to win in a long-penalty shoot-out!