5e Consulting City Profile Hotels Ahmedabad (Feasibility Study, Demand Study, etc).

1. City Profile
City Profile
Ahmedabad
With best compliments from
With best compliments from
Varishta Consultants Pvt. Ltd.
5e Consulting.
Hyderabad | Mumbai | Delhi | Ahmedabad | Kolkata

2. HO & Registered Office ‐ Hyderabad
Contact
Mr. Raghuram AVG, 102 A, Sri Dattasai Commercial Complex, Opp. Saptagiri Theatre, RTC ‘X’ Roads, Hyd ‐ 500020
Landline +91‐04‐27627607 : Mobile +91‐9701010000
Email : varishtaconsultants@gmail.com, raghu@varishta.in
Mumbai Delhi Kolkata Ahmedabad
12/3 Monohar Pukur Road 3 rd Floor 6 Mangal , 3A Vishrut Bunglows ,
B 29/113 Sundar Nagar 10‐B, Jangpura
Near Uttam Mancha Opposite A School
Near Ganesh Temple Mathura Road
Kolkatta ‐ 700026 Subhash chowk , Memnagar
Sundernagar , Santacruz East New Delhi ‐ 110014
Mumbai 400098 Ahmedabad 380052
Ah d b d 380052
Contact Mr. Sourabh Agarwal Contact Mr. Rajiv Jha Contact Mr. Haresh Desai
Contact Mr. Ashutosh Nigam Landline +91‐79‐40055790
Landline Landline
Mobile +91‐9831022820 Mobile +91‐9662124866
Mobile +91‐9930868608 Mobile +91 99715 44299
Email ashutosh _nigam@rediffmail.com
Email ‐ ashutosh nigam@rediffmail com Email info@5econsulting.in
info@5econsulting in
Email sourabh@5econsulting.in Email rajiv17@gmail.com
Associated Companies
p
5e Consulting Wise Financial One IMPEX,
Solution Pvt. Ltd.
Solution Pvt Ltd Hyderabad
Hyderabad

4. Introduction
Parameter Description
Population (2001 census) 4.69 million
Population (2010 projected)
P l i (2010 j d) 5.80 million
5 80 illi
Area 1300 sq. km
Ahmedabad Municipal Corporation (AMC) for the core city and some of the regions
Administrative Status surrounding the city are administered by the Ahmedabad Urban Development
Authority (AUDA).
Three main seasons: summer, monsoon and winter. Aside from the monsoon season,
Climate the climate is dry. Average summer maximum and minimum is 33 °C (80 °F) ‐ 23 °C
(73 °F)
City Functions Textile industries, pharmaceutical Industries, Trading, Education, Logistics
Distance of Airport from CBD 13 km from Ashram road (core city)
Commercial ↔
Real Estate Outlook Residential ↗
Retail ↔
SEZ, Political Stability, Proposed Infrastructure Projects, low construction cost,
Factors Governing Real Estate
Factors Governing Real Estate
proposed industries
Sanand, Bopal, Shela, Ghuma, Shilaj, S P ring road, S G highway, Ahmedabad‐
Upcoming Suburbs
Gandhinagar highway, Prahladnagar
1.8 for Residential R1
1.2 for Residential R2
Permissible FSI 0.3 for Residential R3
1.8 for Commercial
2.25 for Star Hotels on 18 m wide and above road

5. Geographical Features
Six laning of
Sarkhej-
Viramgam
highway
TATA Nano
Plant
Royal group
township
t hi
1200 acres
(proposed)

6. Demographics
Population projection for Greater Ahmedabad including AMC and AUDA area
2011 2021 2035
2001
Population* 5,417,374 6,905,477 8,231,375 10,900,000
Households (HH size 5 0)
5.0) 1,083,475
1 083 475 1,381,095
1 381 095 1,646,275
1 646 275 2,180,000
2 180 000
CAGR (%) 2.20% 2.46% 2.32% 1.92%
Source :Population for 2001 is taken from relevant Census of India 2001, population for 2011 & 2035 are taken from CDP - Ahmedabad
SEC classification for Ahmedabad population
p p
%
distribution 2001 2011 2021 2035
*
SEC A 11% 119,182 151,920 183,744 239,800
SEC B 21.60% 234,031 298,317 360,807 470,880
SEC C 22.10% 239,448 305,222 369,159 481,780
SEC D 25.10% 271,952 346,655 419,271 547,180
SEC E 20.20% 218,862 278,981 337,421 440,360
Source: BW Marketing White book, 2006

7. Economy & Development
Sectorial distribution of employment in Ahmedabad
Work participation ratio of different cities in western India Agriculture
1.70%
Services Mining and Quarrying
WPR (in %) 16.62% 0.40%
39
38 Manufacturing
37 32.13%
36 Transport
35 9.61%
3
34
33
32
31
30
29 Trade, Hotels and
Mumbai Pune Vadodara Surat Rajkot Ahmedabad Restaurants Construction
33.33% 6.21%
6 21%
WPR (in %)
Source: City Monitor 2002
Categories %
S. No.
Urban CWE occupation & HW occupation for Ahmedabad
1 Agriculture 1.7
17
Mining and
2 0.4
Quarrying
3 Manufacturing 32.1
4 Construction 6.2
Trade, Hotels
5 33.3
and Restaurants
6 Transport
T t 9.6
96
7 Services 16.6
Source: The Marketing White Book, 2003‐04
Total 100.0

8. Economy & Development
Sardar Patel Ring Road and proposed GIFT city
Bus Rapid Transport System (BRTS) Ahmedabad‐Gandhinagar Metro
GIFT
Sardar city
Patel ring
Patel ring
road
Delhi‐Mumbai Industrial Corridor
Sabarmati River front project

9. CBD & Commercial Areas
Lease Capital
Co rentals (INR values
de Area psft pm) (INR psft)
Old City
SABARMATI Core 10- 20 800- 2000
Ashram
Road
1 (CBD) 20- 45 1800- 4500
THALTEJ, SHILAJ CG Road
2 (CBD) 30- 60 3000- 6500
BAPUNAGAR
3 Gurukul 20- 30 1800- 2800
3
BOPAL, SHELLA
Vastrapur 25- 40 2000- 4000
OLD CITY
1
2 CORE Prahladnag
g
5
4 ar 30- 55 3000- 5500
4 SG
MANINAGAR Highway
5 (SBD) 35- 55 3000- 6000
SANAND Sabarmati 15- 30 1000- 2500
Maninagar 15- 25 1200- 2500
Bapunagar
p g 10- 25 1000- 2500

10. Residential Real estate
Cod Area Type Capital
e Values
(INR psft)
Old City Traditional Houses 800- 1500
Core
SABARMATI 1 Navrangp Apartments 2500- 4000
ura
2 Naranpura
N Apartments
A t t 1500-
1500 2800
Gurukul Apartments 1800- 2800
THALTEJ, SHILAJ
Vastrapur Apartments 2500- 3500
2 BAPUNAGAR 3 Satellite Apartments
p 3000- 4500
1 4 Paldi, Apartments 2500-3000
BOPAL, SHELLA
OLD CITY Vasna
CORE Sabarmati Apartments 2000-2500
3 Thaltej,
Thaltej Apartments 2000-3000
4 Shilaj
MANINAGAR Bopal, Bungalows, Row 2400-3200
Shella houses
SANAND Sanand Bungalows, Row
g , 1800- 3000
houses
Maninagar Apartments 1500-3000
Bapunaga Apartments 1100- 1800
r
Shahibau Apartments 2200-4500
g

11. Retail Real estate
Lease
rentals Capital
Co (INR psft values
de Area pm) (INR psft)
Old City
SABARMATI
Core 20-50 1800-4500
Ashram 7000-
1 Road 70-95 10000
THALTEJ, SHILAJ 7500-
2 CG Road 80-110 12000
BAPUNAGAR
3 3 Gurukul 50-65 4500-7000
BOPAL, SHELLA
OLD CITY Vastrapu
1 r 45-70 4500-7500
2 CORE
5
4 4 Satellite 65-90 6300- 9500
MANINAGAR SG 6500-
5 Highway 70-100 10000
SANAND Sabarma
ti 30-50 2800-5000
Maninag
ar 25-45 2500-4500
Bapunag
ar 15-30 1500-3200

12. Tourists & Business Visitors
Actual travellers forecasting in Ahmedabad
Purpose of
traveling 2009‐2010 2010‐2011 2011‐2012 2012‐2013 2013‐2014 2014‐2015 2015‐2016
Business 14.40 53% 15.26 53% 16.18 53% 17.15 53% 18.18 53% 19.27 53% 20.43 53%
Leisure 2.17 8% 2.30 8% 2.44 8% 2.59 8% 2.74 8% 2.91 8% 3.08 8%
Religion 9.51 35% 10.08 35% 10.69 35% 11.33 35% 12.01 35% 12.73 35% 13.49 35%
Other 1.09 4% 1.15 4% 1.22 4% 1.29 4% 1.37 4% 1.45 4% 1.54 4%
27.17 28.80 30.53 32.36 34.30 36.36 38.54
Source: Gujarat Tourism Corporation Limited

13. Overview of hospitality sector
There are many existing hotels in Ahmedabad, while Gandhinagar has a couple of good quality hotels. There
are about 1322 star category hotel rooms, inclusive of 3 star, 4 star and 5 star category hotels, in Ahmedabad.
g y g y
The average occupancy in these hotels is around 75%. Many national and international hotel chains are
scouting for and in the city and some have finalised locations and plots for hotels in the city.
Locations of Hotels in Ahmedabad

14. Inventory of existing hotels
Five star hotels
Sr. No. Name & No. of Rooms Occupancy in Tariff (INR per room night)
%(Oct'08)
%(O t'08)
1 Taj Residency Ummed 91 55% 7800‐16000
2 Le‐Maridien 63 60% 8000‐13500
3 The Pride Hotel
The Pride Hotel 120 50% 7000‐12000
7000 12000
4 Mariott parkland 160 NA 7500‐10000
5 Inder Residency 79 60% 5000‐7800
Total 513 56%
Four star hotels
Sr. No. Name & No. of Rooms Occupancy (oct'09) Tariff
Address
1 Cama Park Plaza
Park Plaza 50 65% 5300‐9000
5300 9000
2 Comfort Inn Sunset 33 58% 4000‐6000
3 St.Laurn 75 NA NA
4 Hotel Ginger
Hotel Ginger 75 NA 2599
5 Hotel Country inn 75 NA NA
Total 308 62%

15. Inventory of existing hotels
Three star hotels
Sr. No. Name & No. of Rooms Occupancy in % Tariff (INR per room night)
Address
1 Fortune Hotel Landmark 96 65% 7200‐10700
2 Quality Inn Rivera 69 60% 3000‐4000
3 The Westend 37 65% 2100‐2600
4 Hotel Royal Highness 47 70% 2500‐4200
5 Hotel Kanak 28 60% 2300‐5000
6 Hotel Nalanda 44 65% 3000‐4000
7 Silver Oak Club & Resort 45 75% 3000‐4500
8 Cambay Sapphire (3 star hotel), 55 50% 1800‐3200
9 Nest Hotel 44 70% 2000‐3000
10 Hotel President 58 65% 2800‐3700
11 Hotel Chicago 35 70% 5200‐6500
12 Rock Regency 50 70% 1200‐1800
13 Hotel Ritz Inn 48 60% 1600‐3000
14 The Grand Bhagwati
The Grand Bhagwati 36 75% 3800 7000
3800‐7000
15 Hotel Golden Plaza 20 65% 2000‐4000
16 Hotel Pride 32 55% 1600‐3400
17 Hotel Lemon tree 60 60% 2500‐5000
18 Hotel Metropole 45 75% 2000‐4500
19 Ambassador Hotel 25 55% 1750‐3150
20 The Chambers 28 70% 2395‐3595

16. Demand Supply Gap
Demand assessment assuming CAGR of 12% in tourist arrival
Year 2009‐2010 2010‐2011 2011‐2012 2012‐2013
Tourist arrival in Ahmedabad city (in lakhs) 28.78 32.23 36.10 40.43
Star category tourists @ 75% 2,158,223 2,417,210 2,707,275 3,032,148
Average duration of stay @ 1.5 days 3,237,335 3,625,815 4,060,912 4,548,222
Room night demand @ 50% 4435 4967 5563 6230
Existing Stock (no. of rooms)
Considering 10% unaccounted
Supply 385 492 450 650
Cumulative stock 1857 2349 2799 3449
Cumulative stock (room nights)
Cumulative stock (room nights) 2785 3523 4198 5173
Gap (no of rooms) 1650 1444 1365 1057
Demand assessment assuming CAGR of 9% in tourist arrival
Gap (no of rooms) 1526 1176 924 410
Demand assessment assuming CAGR of 6% in tourist arrival
Gap (no. of rooms) 1402 915 507 189

17. Proposed hotels as per market
intelligence
Sr. No Name Location Promoter Hotel brand No. of Category
rooms
proposed
1 ITC narmada Keshvbaug, Welcome group ITC hotels 100 5 star
vastrapur, Ring
road
2 Shantikunj serviced apartment Paldi Orient hospitalities NA 26 4 star/ budget
3 Raddison Asrhram road Raddison NA 80 4 star
4 Orchid S G Highway Orchid NA 100 5 star
5 Dawny day Satellite Dawny day NA 50 4 star
6 Gala Hotel Drive in Navneet group NA 300 4 star
7 Proposed hotel Vastrapur Alpha G NA 100 5 star
8 Crown plaza Shapath 5, S G Savvy Crown hotels 100 5 star
Highway infrastructure
9 Proposed hotel Prahlad nagar Parshvanath group NA 100 5 star
10 Proposed hotel S G Highway Raj travels group NA 300 5 star
11 Proposed hotel
Proposed hotel S G Highway
S G Highway Phoenix group
Phoenix group Zuri hotels
Zuri hotels 100 4 star
4 star
12 Proposed hotel Paldi Panoramic NA 36 4 star
universals Ltd
13 Proposed hotel C G Road Intercontinental NA 75 4 star
hotels
1467

18. Future Outlook
• ARR in Ahmedabad is average INR 5000 Occupancy levels are 65% to 80% in range . Which
ARR in Ahmedabad is average INR 5000. Occupancy levels are 65% to 80% in range Which
is increasing every year.
•Hospitality market is likely to witness a huge upswing due to commercial and industrial
proposals around the city. All hotels in the city are doing well and expecting more occupancy
proposals around the city All hotels in the city are doing well and expecting more occupancy
in coming years.
•Demand will increase as commercial spaces are adding in the city stock.
•Active Government policies, Urban Infrastructure, low prices of land and real estate,
availability of land, Positive support from tourism department and growth of the city are key
factors to develop a hotel considering optimum product mix.

19. Assuring you of the best services
Assuring you of the best services
Thanking you
Thanking you
Helping execute your projects
elping xecute your