1. Video
Mise en
Scene
Sound Editing
Camera
Angles
Theory
Mumford & Sons- Lover Of
The Light
The folk genre Mumford &
Sons focus on is displayed
through the mise en scene by
authentic props, for example
wooden tables and old china
plates.The actor in the video is
also wearing a plain suit and tie
in some scenes, and a plain
white t-shirt.This simple
clothing represents the
simplicity of folk music.The
relevance of the country side
and animals in the music video
co-ordinates with folk music
and the outdoor feel it gives
off. All the lighting and colours
is very crisp and clean, which is
often associated with folk
music, because of the lack of
editing and technology the use
when producing their music.
The sound in Mumford & Sons
video begins with synchronous
sound to introduce the country
side setting.This immediately
identifies the folk genre to the
audience.Although in the video
we see a man talking, we do
not hear this dialogue over the
song, but instead interpret what
he’s saying from the body
language we can see from the
wide shots and close ups of his
facial expressions.We do not
hear any sound effects or
sound over the song itself,
because this would distract
from what they are selling.As
the song ends, we start to hear
noises from the country side
again to finish the video, this
links back to the start of the
video tying in the whole video.
The editing here corresponds
with the beat of the song,
therefore all cuts match the
beats of the song. Folk music
like this often starts slow and
picks up the pace, this is
reflected in the editing.A soft
focus is used often through out
in different scenes.This matches
the nature of the song, with the
softer, less harsh beats that we
can hear. By fading shots into
soft focus make the cuts less
sudden, matching the softer feel
to folk music.
The camera angles range from
close ups, wide shots, tracking
shots and canted angles.This
variety enables people to be
engaged with what they are
watching and not get bored. By
using these angles we are able
to see different expressions
from the character in the
video, and different views of the
story.This is helpful to us in
order to understand what’s
happening here because no
dialogue can be used over the
song itself. Unusually, this video
only features on character,
meaning that the many different
angles must be used because
they are essentially showing us
the same thing each time.They
have also used shots of country
side and shadows to add
variety here.
Goodwin’s theory loosely
relates to this video.Although
the video includes close up’s,
this is not to sell the artist.The
band are not in this video,
therefore they are not selling
themselves due to the publicity
and fame or their faces, but
instead hoping that the music
will speak for itself. Similarly to
Goodwin’s theory, they do
create a relationship between
the lyrics and the video, by
creating a lonely atmosphere
through only including one
character.
Rick Altman’s theory on
semantic elements is shown in
this video by the use of country
side and an authentic house.
These things link to our
stereotypical idea of folk music.
Thursday, 26 September 13

2. Video
Mise en
Scene
Sound Editing
Camera
Angles
Theory
50 Cent - 21 Questions
The mise en scene in this video
shows chains, money and police
sirens.These things immediately
relate to the genre of rap.The
setting changes to a jail very
near the start, giving a negative
representation of the kind of
people in rap music.The lighting
is dark through out the whole
video suggesting the
troublesome nature of rap
artists.
At the start we hear sound
before the song starts.This
sound consists of sirens which
increase the drama of the
narrative in this video.This
music at the start introduces
the narrative and sets a scene
before the song begins,The non
diegetic sound suggests the on
edge atmosphere of rap artists
or fans that come into trouble
with the police often.
To begin with cuts are very
quick here to demonstrate the
rush of hiding something from
the police. However when the
song kicks in the editing begins
to slow down due to the
slower beat of the song. By
slowing down the cuts, it meant
they matched the best of the
song.They have used a split
screen to display to phone call
conversation.This adds more
diversity into the video and is
more interesting to watch for
the audience.
There is lots of establishing
shots of the setting and close
ups of the characters in order
to introduce the narrative.We
also see some high angle shots
which add variety to the
filming. One shot is a medium
close up through railings,
showing that the rapper is in
trouble.This is clever and
combines the narrative with
different shots.
Vladimir Propp’s character
theory is shown in this video, of
the typical villain.Trouble is
something tightly related to rap
culture, therefore the fact a
rapper is getting arrested in this
video proposes him as the
typical villain. In the video, we
also see a typical damsel in
distress when he is arrested.
The audience recognise these
typical story and can then
relate to the video and
understand that narrative easily.
Thursday, 26 September 13

3. Video
Mise en
Scene
Sound Editing
Camera
Angles
Theory
Avicii vs Nicky Romero- I
could be the one
The mise en scene in this video
appears slightly spoofy, which
matches the energetic light
hearted song.We see a typical
life in an office, with grey
lighting and plain objects,
contrasted with a party life
style with bright colours and
clothing.The use of beaches
and cocktails suggests the up-
beat, party atmosphere the
song is usually played in.This
ties in with the genre of the
music and the tendency for the
dance genre to remind people
of holidays and summer parties.
The video does feature
dialogue which supports the
narrative, making the video
more comical.The song stops
for these bits of diegetic
sound, which means none of
the song is missed.This is
important because the song is
what is being sold here,
therefore the audience should
be able to have a clear listen
when watching the video.
At the start of this video the
editing repeats certain actions
of the girl to show the boring,
repetitive life style she has
working in an office. By
repeating every day actions, the
video does not match the fast
pace up beat feel of the song.
This irony adds to the spoofy
video by being slightly ironic.
In the second part of the
video, out of the office, the
camera angles immediately
become more interesting. Each
shot often moves with the
subject of the shot, making it
more upbeat to match the
song.This movement shows
different angles in one shot and
shows more excitement in her
life as part of the narrative.
Stuart Halls theory of
‘preferred reading’ applies to
this video.The way we interpret
repetitive editing and grey
lighting is negative, therefore
the video is teaching us that
working in an office is not
fulfilling and we should go out
and live our lives. Even though
the video does seem spoofy, I
think that this is the underlining
message from the video.
However this is done in a
subtle way, because the type of
people watching this video and
interested in this genre is often
young and careless, therefore
they do not want these
messages pushed at them, but
instead suggested in a subtle
way.
Thursday, 26 September 13

4. Video
Mise en
Scene
Sound Editing
Camera
Angles
Theory
The Script- If you could
see me now
The mise en scene in the video
is concert settings from the
artists, and backstage shots.This
shows the realism of the band
and the appreciation they have
of the position they are in. By
including shots of fans and gigs
means people watching the
video can see something they
may find familiar, creating more
of a relationship with the band.
The use of piano identifies the
pop genre, and draws your
attention to the music playing.
With this band, the music they
make is very important and
serious to them, therefore we
see themselves in this video
promoting the band itself as
well as the song.
We hear the song in this video,
with the some shots showing
the lead singer, singing these
lyrics.This is called lip synching,
as the song is not live.This does
not appear through the whole
song, as this would get
repetitive, however some shots
having this feature in them gives
the audience an idea of who in
the band is singing.
The editing here cuts between
live concerts and recorded
sections through out the video.
This gives us some variety to
the video, and also makes us
familiar with what the band are
about.The editing matches the
song beats exactly, which gives
it rhythm making the overall
feel of the video more
professional.
There are many close ups in
the video to sell the artists
themselves.This also makes the
video feel personal because the
real artists feature in it, building
more of a connection with
audiences.Amongst these close
ups, there is also many wide
shots of big performances they
have done with many fans
stood watching. If audiences
were to see this they would
believe the band are very
popular and would want to find
out more about them.
Andrew Goodwin argued that
videos must always link to the
lyrics of the song.This is done
in this video because of the way
they are showcased how far
they have come by using shots
of concerts. Goodwin also
mentioned close ups must be
used to sell artist.The Script
have used plain black and white
close up’s of all band members.
This is a simple way of showing
their faces so audiences can
recognise them easily.
Thursday, 26 September 13

5. Video
Mise en
Scene
Sound Editing
Camera
Angles
Theory
Rudimental- Waiting All
Night
The video is based in a busy
city, which relates to the genre
of music that Rudimental
produce.The electronic genre
is one that is most popular
amongst busy cities which is
why this is appropriate for the
video.As the characters are
riding through the back streets
we see settings that also relate
closely to the genre.Although
theyve mainly focused on the
narrative in the video, the way
they film the narrative relates
also to the genre.They use
bright lights to create a party
atmosphere.
The sound here is mostly the
song, however at the start they
use sounds of traffic and riding
bikes to set an atmosphere.
The editing in the video is quick
to match the beat of the song.
A variety of hand held shots
and straight head on shots are
cut together create a frantic
atmosphere that relates to the
nature of the song.
The camera angles are
interesting in the video and
mostly feature hand held shaky
shots.This could suggest the
raw, stripped back nature of the
band and genre.The shots are
mostly constantly moving which
creates a fast pace in between
cuts that keep up with the fast
beat of the song.This links that
song and the video together,
giving it a professional feel.They
also use different lenses to add
variety to the video, for
example a fish eye lens is used
which creates an interesting
shot that audiences will find
interesting.This relates to the
electronic genre, of pushing
boundaries and trying new
things.
Blumler and Katz talk in their
theory about how audiences
follow music videos and pick up
on things that they can copy in
order to become more
involved in the genre.This video
features a sport that many fans
may want to try out after
watching the video. Now that it
is featured in the video many
fans my want to try it out
because its connected to the
genre of electronic music
Rudimental produce.
Thursday, 26 September 13