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Search Marketing Definitions


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Search Marketing Definitions

  1. 1. SearchEngineOptimizationProcess<br />
  2. 2. SearchEngineOptimization- SEO -<br />According to me the SEO defines a free tool of communication to be more visible on search engine . - Natural or Organic search -<br />“Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search”.<br />- e.g.: keyword research, SEO copywriting, information<br />architecture, link building & brand building,<br />building mindshare, reputation management, and viral<br />Marketing<br />
  3. 3. SearchEngine Marketing - SEM -<br /> The SEM refers to “The sponsoring link or paying referencing”<br />The principle is simple: the company selects keywords on which it wishes to be seen and pay more or less click on the keywords selected when an Internet user pat them into a search engine (like Google for example).<br />- e.g.: - sponsored links, promotional or commercial links, general or limited campaigns, ad placement-<br />
  4. 4. GeoSearch Marketing<br /> Organic search results are the usual listings you see when you do a search in Google, Yahoo or MSN. Good rankings in organic search will drive the bulk of the traffic to your website. It is here where we can also target a wider range of keywords to maximize the local traffic your website receives.<br />It’ s when a company uses geographical<br />information on search engine to be visible by the <br />Internet user. These method is part of the<br />online marketing, sales & distribution.<br />
  5. 5. GeoSearchMarketing - bis - <br />
  6. 6. Location Based Services - LBS -<br /> A location-based service (LBS) <br />is an information and entertainment <br />service, accessible with mobile devices <br />through the mobile network and <br />utilizing the ability to make use of the<br />geographical position of the mobile <br />device.<br />