Current Scenario of Different Type of Services Marketing and Delivery in Cust...
SiliconIndia CEO InterviewFeb2015
1. 5/24/2016 InteractCRM: Enabling Enhanced Customer Experience Management
http://www.siliconindia.com/magazinearticlesin/_InteractCRM_Enabling_Enhanced_Customer_Experience_Management_IRQN831889920.html?utm_campa… 1/2
Magazines
Browse by year: 2016 2015 2014 2013 2012 2011 2010 2009
Monday, February 9, 2015 Print
February 2015 issue > 25 Most Promising Cloud Computing Companies
InteractCRM: Enabling Enhanced Customer Experience
Management
Rashmisree Deb
Forward
Positive, Contextual, Empowered and Purposeful are the soul
elements that infuse life into customer loyalty. Today,
communication is no more limited to one communication
medium, but spans multiple mediums like voice, SMS, email,
video, Twitter, Facebook and webchat. At the same time,
customers are also demanding more personalized service from
companies. The challenge currently faced by companies is to
consolidate these point solutions into a true omnichannel
experience while controlling costs and reducing time to deploy. With the mantra of 'Simplifying
Customers Loyalty', a Mumbaibased company called InteractCRM saw its dawn in 2002.
InteractCRM is a new breed of customer experience management solution providers that
redefine the art of customer service and drive higher customer loyalty towards the brand.
Inculcating cutting edge technologies into a true multi modal customer interaction management
solution, InteractCRM helps companies connect better with their customers. As a niche player in
the space, the company's product platform provides true omnichannel customer experience
management. The solution allows enterprises to consistently and seamlessly communicate with
their customers in a contextual fashion across voice, email, chat, video, SMS and social channels.
InteractCRM has created a product architecture that allows companies to pick and choose the
specific modes of communication relevant to their customers and deliver a seamless experience
across those communication channels. InteractCRM software can be deployed in the cloud as a
result of which the deployment cycles are shrunk considerably. Today, InteractCRM has built a
strong portfolio across the globe with customers including ING, Essent, ADP, OfficeMax, Just Dial
and WNS.
On premise deployments tend to be quite expensive. The brand offers cloudbased solutions to
reduce cost and enable smaller companies to benefits from the power of contextual interaction
management and at the same time allow larger enterprises scale faster. This cost effective omni
channel customer experience platform, helps companies increase customer loyalty and drive
profitability. "We are one of the first companies to offer a pure cloud WebRTC based customer
experience management solution that requires nothing other than a headset, browser and
internet connection to start delivering a multichannel experience," says Snehal Patel, CEO,
InteractCRM. The company also provides additional value with its 'Callback' solution that enriches
customer experiences by generating callback requests via voice, web and SMS.
With wide acceptance of its products by customers globally, InteractCRM is climbing the success
ladder with 100 percent growth in product license sales over the past 18 months. The open work
culture encourages bleeding edge adoption of evolving technology standards that deliver
robustness, flexibility and simplicity to its clients. With a strong core team of architects, analysts,
developers and leaders with over a decade of communication domain experience, the company
was recently recognized and featured by siliconindia, Telecom Reseller and CRMxchange. With
offices in Mumbai, Ahmedabad, California and Netherlands, InteractCRM's constant focus is to
find better ways to connect customers with organizations and enable its clients to follow the
journey of their customers at every step. Introducing video, as a new communication channel
within their product offer, InteractCRM is constantly on a mission to find disruptive ways to
Download Previous Magazine Editions
Dec Special
15
Dec 15 Nov Special
15
Nov 15
Home News Network Life Spotlight Immigration Enterprise Social CIO City QA City
India Edition | US Edition | Education | Realestate | Startup City Edition | si100
