This document provides information about an assignment for the SMU BBA Spring 2014 semester. It includes 4 questions related to merchandising and supply chain management. The questions cover topics like the functions of a retailer, differences between retail and manufacturing supply chains, stages of retailer-supplier relationship development, and the supply chain in consumer electronics retailing in India. Contact information is provided to obtain fully solved assignments.

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ASSIGNMENT
DRIVE WINETR SPRING 2014
PROGRAM Bachelor of Business Administration- BBA
SUBJECT CODE & NAME BBR603-Merchandising and Supply Chain Management
SEMESTER 6
BK ID B1942
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1What are the functions of a retailer?
Answer : 1. Buying:
A retailer buys a wide variety of goods from different wholesalers after estimating customer
demand. He selects the best merchandise from each wholesaler and brings all the goods under one
roof. In this way, he performs the twin functions of buying and assembling of goods.
2. Storage:
A retailer maintains a ready stock of goods and displays them in his shop.
3. Selling:
The retailer sells goods in small quantities
2.Differentiate between Retail Supply Chains vs. Manufacturing Supply Chain.
Answer : At a high level, supply chains address the same needs for all companies, managing the flow
of goods and services in an optimal fashion. However the core supply chain competencies change
based on the industry vertical. Understanding these differences enhances a corporation’s ability to
leverage their supply chain assets and solutions effectively. Here is a quick summary of such
competencies for retail and manufacturing environments.
Investment/Assets:

2. 3.Explain the different stages of retailer-supplier relationship development.
Answer : The relationship between a supplier and buyer can be a complex one. Each party wants to
maximize its time, resources, and cash investment; these may be competing priorities that can strain
the relationship.
For such a partnership to succeed, it is paramount there exists a mutual business understanding
underscored with respect and a sincere wish for each party to prosper. Creating this balance does
not mean driving for the lowest possible
4.“Consumer Electronics retailing is one of the rapidly growing markets in India”. Explain the
supply chain in consumer electronics retailing in this context.
Answer : The consumer electronics industry is characterized by high degrees of new product
introduction, relatively short product life cycles, supplier variability, high levels of competition, and
required speed to markets. Companies producing or selling consumer electronics products must
compete not only on the price, quality, and features of their products, but also on related customer
service strategies. Developing appealing products is essential, but if they are not supplied to
customers when, where, and how they want them, electronics manufacturers and distributors will
under perform.
Supply chain capabilities are key to delivering on the consumer electronics industry’s value
proposition (i.e., why customers will buy our products). Supply chains must provide the right
products, to the right places, and in the right quantities, or sales will be lost, and operating margins
will be limited.
Consumer electronics grows at a faster pace during 2012
Consumer electronics registered faster volume growth in 2012 compared to 2011. This was mainly
due to the positive influence of strong economic development and rising disposable incomes during
the year. Increasing demand for tablets, smartphones and LED TVs ensured positive volume growth
for consumer electronics in 2012. The country’s urban youth showed a greater propensity to
purchase new devices as income levels rose. Product innovations and frequent launches of high-tech
new products stimulated retail growth during 2012.
Volume sales of tablets rise as manufacturers launch affordable options
A number of leading companies launched tablets at affordable prices in India during 2012, ensuring
that the surging demand for tablets continued. Volume sales of tablets were slightly lower than sales
of laptops at the end of 2012. However, the gap between volume sales of laptops and tablets had
decreased significantly. Tablet volume sales exceeded volume sales of laptops in 2013 as high-spec
tablets are becoming available at affordable prices. Volume sales of laptops slowed down during
2012, although laptops still managed to register positive volume growth.
Mobility a prime factor in boosting consumer electronics sales
India’s leading mobile network providers such as Bharti Airtel, Tata Docomo, Vodafone and BSNL all
registered increases in their mobile internet service consumer bases in 2012 as mobile internet
became increasingly prevalent in India. Increasing numbers of urban consumers are benefiting from
the convenience of portable computing, boosting demand for smartphones and tablets. Such
devices allow consumers to browse the internet for information, send and receive e-mails, engage in
social networking and stay connected, leading to increased convenience in their daily lives. As Indian

3. consumers are likely become increasingly reliant on mobile internet services by the end of the
review period, sales of electronic gadgets fulfilling the mobility needs of the consumers such as
tablets, smartphones, laptops and e-readers are likely to register further growth.
Multinational companies maintain their leading positions in consumer electronics
Nokia India Pvt Ltd and Samsung
6.Explain the following:
(i)Colour Wheel
Answer : A color wheel or color circle is an abstract illustrative organization of color hues around a
circle that shows relationships between primary colors, secondary colors, complementary colors,
etc.
Some sources use the terms color wheel and color circle interchangeably; however, one term or the
other may be more prevalent in certain fields or certain versions as mentioned above. For instance,
some reserve the term color wheel for mechanical rotating devices, such as color tops or filter
wheels. Others classify various color wheels
(ii)Objectives of Visual Merchandising
Answer : The art of visual merchandising has evolved from a role as store beautifier to one of sales
support. According to Iowa State University, it is the second most important factor affecting store
success. Retailers rely on visual merchandising to reinforce their store's image, improve customer
service, increase sales and create a pleasant shopping experience. Visual merchandising demands
constant attention to sustain shopper
Dear students get fully solved SMU BBA Spring 2014 assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601