Leancamp Berlin – Lean UX Session1. Lean UX at #leancamp Berlin
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4. The „lean“ approach is currently transforming the world of product development. We at relevantive
developed a unique approach to conduct lean UX tests. Read more…
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5. LEAN
≠
less …
But lean doesn‘t mean less of anything, with one exception …
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8. LEAN
☠
Wasting …
lean is the death of wasting …
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9. Resources
resources in project development processes that underly an uncertainty.
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10. Money Time Talent
Lean aims to prevent product development to spend Money, Time and Talents on the wrong goals.
Goals that doesn‘t fulfill users and customers needs.
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11. Validated
UX decisions!
Therefore it is necessary to validate your UX decisions before you kick-off development.
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12. A? B?
Otherwise you have to make decisions at high speeds that could be crucial for your success!
13. Making decision shouldn‘t be a matter of luck or …
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14. a_genius in your team that invents the future constantly or
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15. you trust on the power of engineering and perfectionism
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16. that could still cause fatal failure.
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17. validated A val. B
That‘s why you should validate your decisions before make a decision. Especially regarding your UX.
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18. User
Experience
Research
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19. Usability
aka
human factors
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20. USABILITY TESTING
…long preparation
…many tests
…long analysis
…detailed report
…„academic“
Usability testing methodology is like a monolith that …
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21. BLACK BOX
Result is great,
in terms of usability
BUT …
Not necessarily a
successfull product
& business
results in great usability, but that doesn‘t mean that the result is a stunning user experience and an
economically successful product. There for we mashed up …
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23. How to make
qualitative user
research
?
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24. Audible
Accessible
Actionable
We build on a core principle of Eric Ries‘ The Lean Startup. Results have to be audible, accessible
and actionable to gain success.
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25. UX Research &
Results
=
What does that mean for UX research and how to achieve the 3A?
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26. UX Lean Design
Research UX Thinking
The first step was to combine UX and Design Thinking methodologies and create a new methology.
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27. User Design
Research Lean Thinking
UX
Web
Analytics
The second step is to verify the results by conducting quantitative experiments.
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29. “Supposing is good, but
finding out is better.“
Mark Twain
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30. Stakeholder User
The_goal of all relevantive Lean UX Tests is to bring together the development team and the user.
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31. It´s not only about getting
data, it´s about empathy.
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32. This_creates insights which can´t be provided by means of a study report. Even more important it
triggers collaborative problem solving.
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33. How do we generate
data and empathy?
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34. During the test sessions a team of stakeholders observes the tests. We use post-its to gather and
visualize most accessible insights.
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35. We gather data by
asking the user
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36. After each test session we bring together all observations and discuss different perspectives. The
goal in this step is to collaboratively go ahead with solutions on the issues found in the tests.
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39. “Nothing is more terrible
than activity without insight.“
Thomas Carlyle
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40. Regular usability tests provide poor transfer of test results: a 2-hour timeslot to get a presentation of
the findings and after that weeks of collecting and scheduling all resulting tickets for improvement.
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40
41. It‘s not about starting a
discussion, it‘s about
starting implementation.
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42. Ourgoal after finishing tests is not to start a discussion what to do with the issues found but to have
clear tasks including an owner and a deadline to start improving the product immediately.
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44. Money Time Talent
After conducting many Lean UX test we proofed not only the success of the product but far more …
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45. Smaller Tickets
Test without code
Early test of value proposition
Result is a solution not a report
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46. Total time: 5 instead of 20 days
Time to result: 2h instead of 5 days
4 tests instead of 1 test per month
Kick-off to testing 48h
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47. All sit in the same ship
Focus on where the beef is
No one gets blamed for failure
Result is a solution not a report
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48. Sebastian Fittko Angela Kreitenweis Anna Lässer
fittko@relevantive.de kreitenweis@relevantive.de laesser@relevantive.de
twitter @forstartups