These are the slides from a talk I gave at Tilt on Nov 17th 2015 about the design space and questions to settle when creating a checkout experience.

1. Payment screens and
the checkout pipeline
Sebastien Mirolo
@seabasscapoeira
smirolo@djaodjin.com

2. Put what I say in
context
The business:
- Software-as-a-Service
- selling up-time
- period basis
Me:
- Engineer at heart
- Marketer by choice
- Accountant by necessity

3. One free solution
github.com/djaodjin/djaodjin-saas

4. Let’s start simple
… is it that simple?
Pricing and Payment pages

5. Most simple: details
- Is the subscriber
logged in?
- Redirect through
the registration
page?
- Do we support a shopping cart functionality?

6. Payment page layout
Credit Card
Information
Order
Details
Confirm
Button
- Phone number?
- Chat Window?
- Minimal or full menu bar?
- Opportunity to remove items?
- Save credit card on file?
- Ask even when total is zero?

7. Receipts
More receipts format,
the better.
UX considerations
- Where to after receipt?
- Liabilities and balances?Backend considerations
- What about
chargebacks?
- Log IP, Browser, etc.?
- Keep log files for 90
days?

8. Grand opening!
… clearly not done with the checkout pipeline

9. Discounts! Genius!
- Unintended side effect?
- Unintended use?

10. Redeem, pricing,
checkout.
How to present prices
with/without discount applied?

11. Backlog is good.
A bit of accounting:
cash flow and income recognition
Redeem, pricing, advance periods, checkout.

12. Euh, wait…
- How do discounts combine?
- Same price for 3 and 6 months subscriptions?
- Pay for 6 months, but free for 12 months?

13. But we are not done…
- Group buy?
- Separate buyer vs. subscriber?
- Buy on behalf of (un-)registered user?
B2B vs. B2C

14. - Which customer
support rep has
access to what?
- Pro-rating and
charging interests?
- a lot more…
There is more…
(… but it will next time)

15. Real life examples
from
github.com/djaodjin/djaodjin-
saas
Thank You
Sebastien Mirolo
@seabasscapoeira
smirolo@djaodjin.com