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Payment screens and
the checkout pipeline
Sebastien Mirolo
@seabasscapoeira
smirolo@djaodjin.com
Put what I say in
context
The business:
- Software-as-a-Service
- selling up-time
- period basis
Me:
- Engineer at heart
-...
One free solution
github.com/djaodjin/djaodjin-saas
Let’s start simple
… is it that simple?
Pricing and Payment pages
Most simple: details
- Is the subscriber
logged in?
- Redirect through
the registration
page?
- Do we support a shopping c...
Payment page layout
Credit Card
Information
Order
Details
Confirm
Button
- Phone number?
- Chat Window?
- Minimal or full ...
Receipts
More receipts format,
the better.
UX considerations
- Where to after receipt?
- Liabilities and balances?Backend ...
Grand opening!
… clearly not done with the checkout pipeline
Discounts! Genius!
- Unintended side effect?
- Unintended use?
Redeem, pricing,
checkout.
How to present prices
with/without discount applied?
Backlog is good.
A bit of accounting:
cash flow and income recognition
Redeem, pricing, advance periods, checkout.
Euh, wait…
- How do discounts combine?
- Same price for 3 and 6 months subscriptions?
- Pay for 6 months, but free for 12 ...
But we are not done…
- Group buy?
- Separate buyer vs. subscriber?
- Buy on behalf of (un-)registered user?
B2B vs. B2C
- Which customer
support rep has
access to what?
- Pro-rating and
charging interests?
- a lot more…
There is more…
(… but ...
Real life examples
from
github.com/djaodjin/djaodjin-
saas
Thank You
Sebastien Mirolo
@seabasscapoeira
smirolo@djaodjin.com
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Payment screens and the checkout pipeline

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These are the slides from a talk I gave at Tilt on Nov 17th 2015 about the design space and questions to settle when creating a checkout experience.

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Payment screens and the checkout pipeline

  1. 1. Payment screens and the checkout pipeline Sebastien Mirolo @seabasscapoeira smirolo@djaodjin.com
  2. 2. Put what I say in context The business: - Software-as-a-Service - selling up-time - period basis Me: - Engineer at heart - Marketer by choice - Accountant by necessity
  3. 3. One free solution github.com/djaodjin/djaodjin-saas
  4. 4. Let’s start simple … is it that simple? Pricing and Payment pages
  5. 5. Most simple: details - Is the subscriber logged in? - Redirect through the registration page? - Do we support a shopping cart functionality?
  6. 6. Payment page layout Credit Card Information Order Details Confirm Button - Phone number? - Chat Window? - Minimal or full menu bar? - Opportunity to remove items? - Save credit card on file? - Ask even when total is zero?
  7. 7. Receipts More receipts format, the better. UX considerations - Where to after receipt? - Liabilities and balances?Backend considerations - What about chargebacks? - Log IP, Browser, etc.? - Keep log files for 90 days?
  8. 8. Grand opening! … clearly not done with the checkout pipeline
  9. 9. Discounts! Genius! - Unintended side effect? - Unintended use?
  10. 10. Redeem, pricing, checkout. How to present prices with/without discount applied?
  11. 11. Backlog is good. A bit of accounting: cash flow and income recognition Redeem, pricing, advance periods, checkout.
  12. 12. Euh, wait… - How do discounts combine? - Same price for 3 and 6 months subscriptions? - Pay for 6 months, but free for 12 months?
  13. 13. But we are not done… - Group buy? - Separate buyer vs. subscriber? - Buy on behalf of (un-)registered user? B2B vs. B2C
  14. 14. - Which customer support rep has access to what? - Pro-rating and charging interests? - a lot more… There is more… (… but it will next time)
  15. 15. Real life examples from github.com/djaodjin/djaodjin- saas Thank You Sebastien Mirolo @seabasscapoeira smirolo@djaodjin.com

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