use email to your team of brand ambassadors to drive buzz on social channels. have a process for commeting on, liking or retweeting other people's posts. developed this process in 2010.

1. Queen/King
Bee
Sends email on Tu
& Th to the Buzz
Team to swarm just
before an eblast
Twitter
Headline
Link
#Hashtag
@Speaker
@ChicagoAMA
@BuzzMember
LinkedIn
Update status,
RSVP on event
list; comment on
group pg.
Facebook
Post on
AMA pg;
RSVP on
event list
YouTube
Channel
Post comments
on newest AMA
video
Blog
Post comments
supporting it and
reference event
Chicago AMA Communications
Buzz Team
How do you routinely generate buzz (traffic) on social media platforms? Designate a "Queen Bee"
(or King) to send an email out to a dedicated buzz team (20+) who can then swarm your platforms with
updated posts and trackable shortened links.
The result is immediately evident in our website traffic viewed through Google Analytics that
shows a rolling pattern of hits that correspond to the day of the week when a "swarm email" is sent out to
the Buzz Team by our Queen Bee every Tue and Thu.
Grow the swarm team with an opt-in link or sign-up form on the website on a Community page
that highlights all of your organization’s social media platforms.
The firm Global Perspectives said 53% of consumers saw email as the primary driver of their social media
activity. That's a pretty good stat since, according to eMarketer, 85% of this audience use social media.
Chicago AMA effectively uses email to give momentm to its social media sites showing that every
medium needs support to get lift.
How Chicago AMA Communications Swarms To Increase Its Buzz!
Follow the diagram below to see how you and the buzz team will swarm.
NOTE: include in every tweet @ChicagoAMA @Speaker @AMAbuzzmember
• By including a fellow Buzz Member it will alert them to RT the post, like a telephone
tree.
• Also make it a goal to have the speakers and event sponsors RT the post to their followers.
Sample tweet
courtesy of:
@sarajeang
@SimaSays,
you attending
@ChicagoAMA
#Brandsmart ?
Speakers like
@McDonalds to
share how to get
brand lift in new
markets
http://ht.ly/1KhfD
Don't forget #FF
(Follow Fridays)
where you
spotlight other
networkers.
Always include
your
#Hashtag
and
the designated
trackable link
http://ht.ly/1KhfD