This is PDF file containing information related to SHADES. It contains information of how the branding took it's edge and everything there is to it.

1. LOVE. BRIEF
SUNSCREEN
PROJECT
:
GR331
PACKAGING AND BRANDING
Let's Proceed...
BY SARANSH AND AIMON

2. INNITATIATING THE PROJECT
Table of Content
1
Industry Brief
The brief given by LOVE CREATIVE
4
Feedback
Development on the basis of
feedback
2
Research
Research on the product and the
target audience
5
Final Crit
Getting feedback on the project
a=so far and a good view on the
changes to lead to outcome
3
Ideation
Ideation of packaging, branding
and marketing strategy
6
Outcome
Final outcome based on all the
feedback and final crit

3. TARGETING
GEN Z
Create a new brand of susncreen targeting the GEN Z audience. It
should be engaging and encourages Gen Z to start protecting
themselves.
Creating a trendy and inclusive packaging and branding that will
be informative and modern for attracting GEN Z audience towards
the use of sunscreen.
Words of the Industry
1.
About The BRIEF
Basic IDEA

4. Research on
SUNSCREEN
A cream or lotion rubbed on to the skin to protect it from the sun.​
SPF only protects from UV (B), that is why one should use broad
spectrum sunscreen.
Breaking down the stereotypical
look(tube, bottle, can etc.) of the
product.
Branding according to the
trend and the habits of GEN Z
POINTS to note:1
About The Product
2. Getting the information
POINTS to note:2

5. GEN Z

6. Tea
GRAM
ON THE
GLOW
FINESSE
BOUJEE
DRIP
CANCEL CULTURE
Yikes
BIG
SUS
CLAPBACK
CHARACTER
Main
CA
Vibes
Bussin'
Starbucks
SUS
SUS
###
Chillin'
funky
FAM
RAD

7. GEN Z Analysis
Generation Z is bold and proud!
They’re a generation that loves to take risks. They experiment with
their fashion style, be it their hair or clothes. Gen-Z loves to be
confident yet comfortable at the same time. They choose straight fit
jeans over skinny fit, and pop colors than muted ones. They
encourage themselves to own the things around them such as being
creative with their styling, being authentic etc. Since they were born
with phones on their hand, they find it more accessible and trendy to
find things in their electronics.
About our Audience
RESEARCH

8. PRIORITY
GEN Z
Trendy
Trendy
Sustainability
Body Positivity
Uni qUe

9. INSPIRATION
BOARD
Inspirational
designs
B R A N D I N G A N D P A C K A G I N G
T H E N E X T S L I D E C O N T A I N S O M E O F T H E B R A N D I N G A N D P A C K A G I N G
F R O M W E L L K N O W N B R A N D S W H I C H I S U N C O N V E N T I O N A L I N T H E I R
A P P R O A C H
Proceeding...
References

10. TRENDY
HIP DESIGN
UNCONVENTIONAL
UNIQUE
CAPTIVATING

11. COMPETITORS
EYE CATCHING
APPROPRIATE
UNIQUE DESIGN
GOOD COLOUR SCHEME
GOOD BRANDING

12. TYPOGRAPHICAL DESIGNS

13. IDEATION
Initial
approach
B R A N D I N G A N D P A C K A G I N G
T H E N E X T S L I D E C O N T A I N S S O M E O F T H E I D E A S T H A T W E C A M E U P W I T H
A N D T H E T Y P E O F A P P R O A C H W E C H O S E T O G O F O R W A R D W I T H
Proceeding...
Packaging and branding

14. PACKAGING OPTIONS
Ideation
Research on
SUNSCREEN PACKAGING
There are various type of packaging that are in the
market for sunscreen. We decided to ideate on the
type of packaging that would be best for our target
audience along with choosing the option which is
most suitable for the product.
At first, we ideated on various type of packaging
such as roll- on, aerosol bottle etc. but since our
audience is Gen Z, we decided to choose lotion
bottle type of packaging as it is a method that the
GEN Z have been using since their childhood and
therefore it will not take a lot of time to get used to
it.

15. PACKAGING OPTIONS
Ideation
Research on
SUNSCREEN PACKAGING
We chose to proceed with the lotion bottle as it is easy to
apply and get used to since this type of packaging have been
used since our childhood.
Pump bottle which can be refilled.
The design was inspired by sunglasses and perfume bottles,
that people usually carry during summers. There will be two
different SPF in the packaging. This will give out information
to the audience that in much hotter days a sunscreen with
higher SPF should be applied.

16. Brand Name
Ideation process
1SOL GLIDER
4Polarized
2 Basking Shield
B.S
Radiation Defence (Screen from direct light)
5Out of Touch
3 RaDefence
6 Shades

17. The packaging design for our product will contain
flavors of different fruits with different SPF. The type of
flavor we have decided to show in our presentation is
Mango, Peach and blueberry. The packaging color will
be of the flavor that bottle contains.
These are the color code of the flavor we have decided
to use in our packaging.
As for the brand color, that would be in black.
#8b76d4
#DC466E
#F2CA5B
Packaging color based on flavors
About The COLOR

18. E L E G A N T L Y C R A F T E D A N D E A S I L Y B E
M A T C H E D T O A N I N C R E D I B L E L A R G E
S E T O F P R O J E C T S . U S E T H I S F O N T T O
A C H I E V E A N E X Q U I S I T E , Y E T S U B T L E
L O O K A N D M A X I M U M V E R S A T I L I T Y .
L E T T E R S W I T H R E L A T I V E L Y O R G A N I C
S T R U C T U R E R E S E M B L I N G
H A N D W R I T I N G W I T H A P E N B U T
S L I G H T L Y M O R E S T R U C T U R E D A N D
U P R I G H T .
F
O
N
T
SUB HEADING & BODY
HEADING

20. Trying on different styles
LOGO IDEATION

21. LOGO DESIGNING PROCESS
FINAL LOGO

22. Packaging
of
our
Product
2 S P F A N D 3 F L A V O U R
3 D M O C K - U P O F T H E P A C K A G I N G D E S I G N
Proceeding...
3D MOCK-UP

23. PACKAGING DESIGN

24. PACKAGING DESIGN

25. LIMITED EDITION
PACKAGING DESIGN
V I D E O L I N K :
h t t p s : / / d r i v e . g o o g l e . c o m / f i l e / d / 1 M l a t U 6 j D A J C h a D d s S r 7 m 7 n a d u O 3 t 6 6 L 0 / v i e w ? u s p = s h a r e _ l i n k

26. ADVERTISING
Promotion
methods
V A R O U S O P T I O N S T O G O W I T H
L A U N C H I N G O F O U R P R O D U C T I N T H E M A R K E T
Proceeding...
BRAND PROMOTIONS

27. Digital Billboards
(3D & static)
Digital billboards depending on the location and time of day, they are
often perceived as bolder, brighter, and more “modern.” Since we are
designing the product for GEN Z, 3D billboard is a must step to take
into consideration.
Static billboards have been a tradition since some time now, which can
be used to attract customers very easily.
IDEA-1
ADVERTISING

28. POP-STORE
Building a pop store according to the packaging has good
impact on consumers as the image remains in their mind
and therefore it helps the brand gain consumers easily.
We can opt for this option to make it more memorable
and easier branding of the product.
IDEA-2
ADVERTISING

29. COLLABORATION
Another great advertising technique that can be used for
promoting our brand is to have celebrities/influencers
collaborations.
There can be collaborations with some of the most
famous sunglasses brands as well.
IDEA-3
ADVERTISING

30. QR-CODE - an app to
help
One of the most creative ad ideas QR Code campaign was launched
by Turkish Airlines for the Olympics.
Scanning the QR-CODE can take the consumers to a site where the
various details related to product will be found. This will also help in
maintaining consistent application of the product.
IDEA-4
ADVERTISING

31. THANK YOU
ENDING....
F O R Y O U R P A T I E N C E
End Slide
BY SARANSH AND AIMON