This is a PDF explaining the branding & Identity of MIRAE.

1. BRANDING & PACKAGING
RESEARCH & DEVELOPMENT
Client: Ghazala Ahsan
Brand name: MIRAE (future)
The brand MIRAE is a brand for skin care products which is for both men and women
PROJECT GR3333
A project by UMME AIMON

2. 1. PROJECT BRIEF
2. CLIENT PREFERENCE
3. COMPETITORS
4. MOOD BOARDS
5. Logo Design
6. Logo Mark
7. Assets for label
8. Colour Palette
9. Label Design
10. 2D Mock-up
TABLE OF CONTENTS

3. ABOUT:
MIRAE is a skin care brand that provides a line of products for Indian
market. The brand will consist of variety of products that will be focused on
betterment of the natural skin. The brand will not only focus on targetting
women but men as well. Their main focus is to crate a brand for all skin types
to find their natural glow with their products.
MISSION:
Their mission is to create a friendly and homemade skin care product brand
for all skin types and for all gender to help them take care of their skin the
way it needs to be taken care of.
COMPETITORS:
OBAGI, elta mD, 111SKIN
TARGET AUDIENCE:
Gender: All
Age: 20-30
Problems: find it hard to get products which suit all skin type. Even though
there are brands that claim to have been made with natural, harmless
ingredients, they seem to loose the trust of thier customers after being tried
out.
GOALS:
Build brand awareness, create an eco friendly brand, promote caring for ones
skin.
DESIGN SOLUTION:
Soft vibe, inviting, pastel colours, promoting the protective nature of their
products for skin, modern and clean take on the branding.
BRAND STRATEGY &
CREATIVE DIRECTION

4. LOGO DESIGN:
Since MIRAE is a skin care brand which is targetting women and men,
the logo design should be inclusive in all aspect for both the gender to feel
comfortable buying.
INGREDIENTS:
A few of the ingredients that will be common in almost of the products will
be aloe vera and rosemarry.
COMPETITORS:
OBAGI, elta mD, 111SKIN
These brand target all the genders but they all seem to be too mdeical driven
which does not have much of frangrance.
TARGET AUDIENCE:
Gender: All
Age: 20-30
Since, the target audeince are mainly GEN Z, the brand should look modern
yet rooted to it’s ground as the products are handmade and contains natural
componenets.
GOALS:
Build brand awareness, create an eco friendly brand, promote caring for ones
skin.
DESIGN:
Flowy yet bold enough to make a statement type of design, Soft vibe, pastel
colours, modern and clean take on the branding.
CLIENT PREFERENCE

5. Medicinal look to logo design
Too much information on the packaging
Colour used for the packaging is too strong
to suggest it is for all skin type and for men and women
COMPETITORS

7. Through the market research into the indian skin care brands, following were some
points to take note of while creating the branding and identity of MIRAE:
1. Indian colours (bold adn vibrant) are better to use for Indian market since consumers feel
related and familiar to the brands
2. Since MIRAE is a brand that is focusing on natural feel, too modern look will not suit it’s
identity.
3. Mostly brands that are into no chemical policy make their identity too medicinal which the
client does not want for thier brand MIRAE.
4. Usage of natural elements will be preferable for what the brand stands for.
RESEARCH ON INDIAN
SKIN CARE BRAND

8. MOOD BOARDS

9. For every gender
Natural
element
used
in
the
logo
Ayurvedic vibe
Pastel
colours
Clean & Modern look
Illustration used
Flowy logo style

10. For every gender
Soft vibe
Natural ingredients used
Pastel
colours
Handwritten
type
of
logo
for
brand
PREFERED
MOODBOARD
Natural elements used
Non typographical logo design

11. LOGO DESIGN

12. According to the preference of the client, I researched on a few font styles such as Century Gothic, Magesta,
Khairaissa, qanoar personal use, that could make a statement just from the brand name.
I chose to develop more with the font ‘Magesta’ since the font is stylish which can make the brand logo
look modern as this is inspired by chopper font relesed in August 9th 2021. magesta typeface support
multilingual languages, unique uppercase and lowercase ligatures.
After selecting a few fonts for
deciding which one to choose
for the brand logo, I typed it out
in all types of style.

14. The ‘M’ has an element
which is designed to
showcase the reliablity
of the brand as shown
in the design and
protection for others
as shown in the design
when the element
extends over the letter ‘I’.
Each letter is designed in
a way that it represents
the connected, caring and
supportive nature of the
brand for customer’s skin
as shown by the letters ‘r’,
‘a’,and ‘e’.
Since the demand for the brand logo was to look modern yet connected,
The logo is designed with the persepective of the targetted customers
(GEN Z) and it is designed with the inclusitivity of all genders to find
comfort in buying their products.
Inspired from Aloevera plant shape, which is one of the common
ingredient that is going to be used in the products.

15. LOGO MARK

16. A logo mark is brand identity and is an image or symbol used to represent a company. I chose to
work with elements that i could take out from the brand logo so that the brand identity can be
strong enough. Keeping in mind the brand mission, I chose to come up with a design that can
represent a brand which provides home made chemical free products targeting men and women.

18. Through the brain storming, ideation and market research, there was something missing in the
approach I had choosen to go with. Therefore, looking at the brand as a whole, a better approach
would be to make it feel chemical free and homemade. I then decided to design the logo mark with
different perspective.

19. The two joined hands not only
represent home made but also
represent the genders (men and
women).
As a whole , the logo
mark is designed keeping
in mind about what the
brand stands for and
through market research,
design also incorporates a
modern and harmless feel
to it.
The petal is taken from the ‘a’ and ‘e’ of the brand
logo which represents final product.
This element was also take from the brand name to create
connection between the brand logo and logomark. This
represents a product being made by hand.

21. ASSET FOR THE LABEL

23. COLOUR PALETTE

24. Through market research and client preference along with making sure the brand stood out, I looked for pastel colours
at first but through indian skin care brand research I then then chose to choose the colour scheme from various gender
neutral colours.

25. Through market research on the indian
brands and the colour scheme that customers
feel connected to, I chose to work with the
following colour palette.
The colours below are gender neutral as well
as gives a good base to the logomark and the
logo for suggesting home made and chemical
free brand.

26. LABEL DESIGN

38. 2D MOCK-UPS