Andrew Johnson refreshed the brand of Zonar Systems to position it as a technology leader with a modern look. This included crafting a new positioning statement, changing the tagline to "Connected", and developing brand guidelines. Johnson also created an annual user conference that attracted 500 attendees and new sales leads. He developed gated content like white papers and webinars that generated over 2,200 interactions and 1,300 marketing leads. Johnson redesigned the Zonar website to showcase customer success stories and increase prospect engagement and education.

1. Andrew Johnson, Marketer
andrewjmarketer@gmail.com
www.branded.me/andrewjmarketer
ZONAR SYSTEMS
I refreshed the Zonar brand to
promote the company as a
technology leader with a
contemporary look and feel. I
began by working with the
founders to define Zonar values. I
then crafted a positioning
statement and brand principles.
Based on these principles, I
changed the tagline from "Inspect.
Track. Know" to "Connected". We
utilized brand guidelines to
develop a new website, trade
show booths, printed material,
landing pages, newsletters and
advertising for consistent brand
expression.

2. Andrew Johnson, Marketer
andrewjmarketer@gmail.com
www.branded.me/andrewjmarketer
ZONAR SYSTEMS
Created and produced The Zone
User Conference to engage
customers and build interaction
between customers and
prospects across industries. The
event included entertainment
events, supplier tradeshow,
keynotes and days filled with
educational breakout sessions.
We attracted 500 attendees and
the event was covered heavily by
industry media. In addition,
Zonar sales staff reported new
sales and on-the-fence prospects
signing contracts after attending
The Zone.

3. Andrew Johnson, Marketer
andrewjmarketer@gmail.com
www.branded.me/andrewjmarketer
ZONAR SYSTEMS
In 2012, I wrote the first piece of
gated content, "5 Questions to Ask
When Selecting a Telematics
System". We then built other
white papers, customer
testimonials videos and webinars.
In 2014, we conducted a series of
webinars resulting in over 2,200
content interactions and 1,300
unique marketing ready leads.

4. Andrew Johnson, Marketer
andrewjmarketer@gmail.com
www.branded.me/andrewjmarketer
ZONAR SYSTEMS
I redesigned the Zonar website to
reflect the current brand and
increase prospect education and
engagement. The new site
reflected a modern design and
substantiated Zonar results by
placing customer success as a
focal point throughout the site.

5. Andrew Johnson, Marketer
andrewjmarketer@gmail.com
www.branded.me/andrewjmarketer
ZONAR SYSTEMS
Through implementation of a
marketing automation system, I
created a marketing operations
process and worked with the
inside sales department to define
lead qualification stages within
Salesforce.com. These processes
allowed us to nurture marketing
leads and follow these leads
through the sales qualification
process.

6. Andrew Johnson, Marketer
andrewjmarketer@gmail.com
www.branded.me/andrewjmarketer
ZONAR SYSTEMS
Developed the launch plan for the
2020 tablet including sales support
materials and release
communications. Created a launch
event at the American Trucking
Association tradeshow and
promoted the launch through
trucking publications, social media,
email campaigns and banner
advertising.

7. Andrew Johnson, Marketer
andrewjmarketer@gmail.com
www.branded.me/andrewjmarketer
ZONAR SYSTEMS
See more at www.branded.me/andrewjmarketer