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ZeroMail April 2013
- 1. Making your emailawesome
- 2. Email is Broken InformationOverload costs the U.S. economy ca. $900 billion per year. A large part of that figure is the cost of unnecessary interruptions and resultant recovery time. Recovery time can be as much as ten to twenty times that of the original interruption. Source: Basex, Inc case study for Intel 2009
- 3. Solution: ZeroMail Aweb-based email client designed for productivity AND a virtual assistant that works around the clock to sort your email
- 4. Solution: Flow From your Matches one Sent to Circle of of 100,000 Assistant** Trust?* filters? Finance Inbox FYI Unsolicited Spam Jobs Shopping Social Updates *Circle of Trust is based on past emails and FB/LinkedIn contacts. **Emails are anonymized.
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- 7. Solution: Views Different Viewsdepending on content
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- 9. Secret Sauce Superspecific filters (100,000 and growing) Streamlined tools to create filters Assistant decisions are peer reviewed Years of experience in outsourced data entry Email client has been battle tested (2yr)
- 10. Does it scale? YES!Our filtering technology and the Circle of Trust reduces the number of assistant emails. More users = less work/user
- 11. Business Model Subscription Only $20 - $80 based on email volume
- 12. Costs Professional plan at$40/month Assistant – $12/month Servers - $2/month
- 13. Market 788 million corporate email accounts 5 million businesses on Google Apps There are millions of users in the US, UK that will save hours each week when they sign up to ZeroMail today.
- 14. Path to Market 6000 Google Apps resellers Productivity Experts Technology Bloggers SEO (nr 1 for email assistant) SEM ($0.40 / click)
- 15. Competition: Virtual Assistant oDesk, Ask Sunday, TheVA, etc ZeroMail is cheaper, available around the clock and preserves your privacy.
- 16. Competition: Filtering Services OtherInbox, SaneBox Out of the box they have limited filters. Needs training. False positives. Just moves emails around, still all emails look the same.
- 17. Competition: Email Clients MailBoxApp,PostBox, MailBird, MinBox, etc Slightly better UI, same problems. Not optimized for productivity.
- 18. Team Bart Jellema Marco de Bruin Founder & CEO CTO Successful exit (tjoos.com) Founded Coding since 6yr old infostradasports.com Worked at IBM, Altium, startups Advisors Michael Harries (Citrix) Joshua Baer (OtherInbox)
- 19. Funding TBA Funding for: • Accelerate adoption and proof traction • Test all types of customer acquisition (figure out LTV and cheapest cost of acquisition channels) • Building and management of assistants pool (hire) • Develop mobile clients (outsource) • Customer support/feedback (hire) • Security/systems management (hire)
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Editor's Notes
- #3 28% of day spent on email (McKinsey 2012)788 million corporate email accounts (Radicati Group 2011)Average corporate user receives 504 emails, 406 legitimate, 98 spam or graymail (after spam filters), and sends 231 emails per day50% newsletters and deals, 17% social updates, 14% people to people, 9% groups and other notifications, 6% shopping, 2% true spam, 2% other (Hotmail)Intel's workers were wasting 6 hours a week.
- #4 28% of day spent on email (McKinsey 2012)788 million corporate email accounts (Radicati Group 2011)Average corporate user receives 504 emails, 406 legitimate, 98 spam or graymail (after spam filters), and sends 231 emails per day50% newsletters and deals, 17% social updates, 14% people to people, 9% groups and other notifications, 6% shopping, 2% true spam, 2% other (Hotmail)Intel's workers were wasting 6 hours a week.
- #10 We filter on email address, parts of subject, parts of the actual message, etc… this reduces false positives to virtually nothing.Building and maintaining filters can be a lot of work. In the last 1.5 years we’ve built extensive tools to speed up this process.The assistant peer review provides very accurate classification. It also allows us to detect assistant who aren’t performing well.Building an email client is easy, but building one that always works and has all the features that users expect is a massive job. We’ve already been through this.We’ve also got some proprietary tech to connect to Gmail that reduces our server costs quite a bit.Barrier to entry is huge as evidenced by many email startups failing before or soon after launch.Using our technology to build a product similar to SaneBox (but better) or MailBoxApp is simple, but our goal is to really solve the problem of email and those products only work partially.
- #12 Market is Prosumers and SME’sGet 100+ emails/day (which is average for corporate workers)Are on Gmail or Google AppsValue their time788 million corporate email accounts (Radicati Group 2011)Google Apps generated $1 billion revenue last yearSalesForce has 105k customers and 2.1M users, $2.2B revenue
- #18 Marco and Bart have known each other for 15 years and have worked together at 3 companies.
- #21 28% of day spent on email (McKinsey 2012)788 million corporate email accounts (Radicati Group 2011)Average corporate user receives 504 emails, 406 legitimate, 98 spam or graymail (after spam filters), and sends 231 emails per day50% newsletters and deals, 17% social updates, 14% people to people, 9% groups and other notifications, 6% shopping, 2% true spam, 2% other (Hotmail)