Open Labs presentation at Freedom Software Kosovo 2012. FSK12. We presented Open Labs for the first time to a big conference and had the oportunity to show what we have done in 2 months of time .
Open Labs presentation at Freedom Software Kosovo 2012. FSK12. We presented Open Labs for the first time to a big conference and had the oportunity to show what we have done in 2 months of time .
Understand your multi-screen users with Google AnalyticsCemal Buyukgokcesu
Delivered this presentation in a Learn with Google publisher event in London in May 2014. It focuses on understanding multiscreen user behaviour with the help of Google Analytics data especially focusing on engagement and loyalty elements.
Optimize Your Business Results: A look into Site Conversion Optimization & Di...Cemal Buyukgokcesu
I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014.
It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
Integrated Device Technology, Inc. (IDT) is a company that designs, develops, manufactures and markets integrated circuits. IDT focuses on digital and mixed-signal products including timing, communications and computing solutions. The company was founded in 1980 and is headquartered in San Jose, California.
Understanding the Digital User - Bogazici University / Digital Times Summit (...Cemal Buyukgokcesu
I presented about "Understanding the Digital User" in the event "Digital Times Summit 2015" organized by Bogazici University.
The topics covered are: Digital trends, user experience, irrational user behaviour, importance of smaller screens and mobile trends, merging digital and physical realities, showrooming and reverse showrooming, implacations of multiscreen for conversion optimization, measurement, segmentation
Digital Analytics Summit - Bogazici University - November 2015Cemal Buyukgokcesu
This document discusses measuring moments that matter on mobile devices. Some key points:
- Only 2% of companies are set up to identify, measure, and deliver on important moments for users.
- The shift to mobile is one of the biggest trends, with 88% of smartphone users regularly using their phone for information while doing tasks.
- 63% of mobile researchers have considered brands they wouldn't normally after finding relevant info on their phone.
- 75% of shoppers say mobile info impacted a recent in-store purchase decision.
- Cross-device measurement is important to understand user experiences and conversions across platforms.
Measuring and Optimising Apps using Google Mobile App AnalyticsCemal Buyukgokcesu
Delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like user segments, default reports & insights in Google Mobile App Analytics.
Understand your multi-screen users with Google AnalyticsCemal Buyukgokcesu
Delivered this presentation in a Learn with Google publisher event in London in May 2014. It focuses on understanding multiscreen user behaviour with the help of Google Analytics data especially focusing on engagement and loyalty elements.
Optimize Your Business Results: A look into Site Conversion Optimization & Di...Cemal Buyukgokcesu
I delivered this presentation in a Learn with Google advertiser event in Dublin in October 2014.
It focuses on optimizing business results by applying concepts of conversion optimization and by using benefiting from analytics insights. Some digital analytics segmentation and usability examples are shared in the presentation.
I delivered this presentation in Dublin Web Summit in November 2014.
The session aimed at helping startups to decide what and how to track. I covered why metrics matter and what every startup should measure at different stages of their lifecycle. The session also covered Analytics mistakes that startups must avoid and some Analytics best practices.
Details can be found here: http://websummit.net/
Integrated Device Technology, Inc. (IDT) is a company that designs, develops, manufactures and markets integrated circuits. IDT focuses on digital and mixed-signal products including timing, communications and computing solutions. The company was founded in 1980 and is headquartered in San Jose, California.
Understanding the Digital User - Bogazici University / Digital Times Summit (...Cemal Buyukgokcesu
I presented about "Understanding the Digital User" in the event "Digital Times Summit 2015" organized by Bogazici University.
The topics covered are: Digital trends, user experience, irrational user behaviour, importance of smaller screens and mobile trends, merging digital and physical realities, showrooming and reverse showrooming, implacations of multiscreen for conversion optimization, measurement, segmentation
Digital Analytics Summit - Bogazici University - November 2015Cemal Buyukgokcesu
This document discusses measuring moments that matter on mobile devices. Some key points:
- Only 2% of companies are set up to identify, measure, and deliver on important moments for users.
- The shift to mobile is one of the biggest trends, with 88% of smartphone users regularly using their phone for information while doing tasks.
- 63% of mobile researchers have considered brands they wouldn't normally after finding relevant info on their phone.
- 75% of shoppers say mobile info impacted a recent in-store purchase decision.
- Cross-device measurement is important to understand user experiences and conversions across platforms.
Measuring and Optimising Apps using Google Mobile App AnalyticsCemal Buyukgokcesu
Delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like user segments, default reports & insights in Google Mobile App Analytics.