After 5 years in advertising, the author has learned:
- Campaigns are shifting from short-term to long-term initiatives.
- Successful communication is a process that involves understanding why people will believe a message before communicating it.
- Simplicity should be the standard approach.
- Creative collaboration is key to developing effective strategies.
- Brands are increasingly acting as media companies by creating and curating content.
This document provides an overview of places to visit in Ireland, including Dublin, Drogheda, and Galway. In Dublin, highlights mentioned are the Guinness Storehouse and Grafton Street. Drogheda attractions mentioned are Drogheda Gate, Knowth, and Trim Castle. The Cliffs of Moher are noted as a place to visit in Galway. References are provided for the Guinness Storehouse, Knowth, and Cliffs of Moher.
After 5 years in advertising, the author has learned:
- Campaigns are shifting from short-term to long-term initiatives.
- Successful communication is a process that involves understanding why people will believe a message before communicating it.
- Simplicity should be the standard approach.
- Creative collaboration is key to developing effective strategies.
- Brands are increasingly acting as media companies by creating and curating content.
This document provides an overview of places to visit in Ireland, including Dublin, Drogheda, and Galway. In Dublin, highlights mentioned are the Guinness Storehouse and Grafton Street. Drogheda attractions mentioned are Drogheda Gate, Knowth, and Trim Castle. The Cliffs of Moher are noted as a place to visit in Galway. References are provided for the Guinness Storehouse, Knowth, and Cliffs of Moher.
This is my presentation from MidwestUX 2011. I build out a framework for understanding culture and discuss how cultural understanding can inform design decisions.
This document proposes a mobile marketing solution for automotive dealerships. It outlines how mobile advertising can complement traditional media to instantly track responses. The solution includes mobile coupons, interactive vehicle inventory listings, and automated service reminders. Dealers would access a customized interface to manage mobile campaigns, view customer data, and pull reports on campaign performance and customer interactions. The goal is to utilize existing customer databases, offer tracking tools, and provide 24/7 interactive opportunities to drive traffic and sales.
This is my presentation from MidwestUX 2011. I build out a framework for understanding culture and discuss how cultural understanding can inform design decisions.
This document proposes a mobile marketing solution for automotive dealerships. It outlines how mobile advertising can complement traditional media to instantly track responses. The solution includes mobile coupons, interactive vehicle inventory listings, and automated service reminders. Dealers would access a customized interface to manage mobile campaigns, view customer data, and pull reports on campaign performance and customer interactions. The goal is to utilize existing customer databases, offer tracking tools, and provide 24/7 interactive opportunities to drive traffic and sales.