SlideShare a Scribd company logo
Y-People Quick Wins
Arko van Brakel @arkovb
Marjolijn Kamphuis @marjolijn
Sander Hoeken@sanderhoeken
Quick Wins
Y-People
Arko van Brakel
Twitter: @arkovb
arko@nieuwehelden.nl
3
De gebruikte filmpjes van Arko:
• http://www.youtube.com/watch?
v=noDbA_R5x8A
• http://www.youtube.com/watch?
v=fW8amMCVAJQ
• http://www.youtube.com/watch?
v=EAtBki0PsC0&list=QL&feature=BF
3
2.0
“Culture eats strategy
for Breakfast!”
Tom Wujec
Formuleer een helder
DOEL:
Big
Hairy
Audacious
Goal
“Invest in customer
experience & culture…
…Not in
Marketing!”
Tony Hsieh – Zappos.com
1. Zorg voor een duidelijk doel:
formuleer een B-HAG
2. Culture eats strategy for Breakfast:
Focus op klantbeleving en cultuur.
3. Focus op kwaliteit en niet op kosten.
4. Behandel klanten zoals ZIJ graag
behandeld willen worden.... En niet
zoals JIJ graag behandeld wilt
worden!
Wat is daarvoor nodig? € 0,= tips
Geef het goede voorbeeld: Wees open en
transparant, Durf kennis te delen, geef
aandacht aan MENSEN...
Neem tijd om je interne organisatie op
snelheid te krijgen,
Neem de tijd voor een gedeelde visie
Bel 5 klanten per dag
Betrek je kanten bij productontwikkeling en
andere belangrijke processen
Cheap tips: € 500,=
Onderzoek de top-10 klachten en los deze
op. (is overigens niet altijd cheap....:-))
Breng je “super-connectors en mavens” in
kaart en nodig deze uit!
Evalueer je bestaande website EERLIJK...
Neem een betaald linkedIN abonnement
Vóór je een ad-words campagne doet: laat
je site checken op SEO-niveau...
€ 5000,= tips:
Durf te leren! Start een pilot.
Durf je team op te leiden:
gedragstraining, leiderschapstraining,
Marketing Training.
Interne workshop onder leiding van een
Social Innovation Expert
Organiseer een ideeën-brainstorm met je
belangrijkste decision makers, enhousiaste
koplopers en grootste azijnpissers...
SUCCES!!!!!!!!

More Related Content

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Y-People Quik-Wins Arko van Brakel

  • 1. Y-People Quick Wins Arko van Brakel @arkovb Marjolijn Kamphuis @marjolijn Sander Hoeken@sanderhoeken
  • 2. Quick Wins Y-People Arko van Brakel Twitter: @arkovb arko@nieuwehelden.nl
  • 3. 3 De gebruikte filmpjes van Arko: • http://www.youtube.com/watch? v=noDbA_R5x8A • http://www.youtube.com/watch? v=fW8amMCVAJQ • http://www.youtube.com/watch? v=EAtBki0PsC0&list=QL&feature=BF 3
  • 4. 2.0
  • 5. “Culture eats strategy for Breakfast!” Tom Wujec
  • 8. “Invest in customer experience & culture… …Not in Marketing!” Tony Hsieh – Zappos.com
  • 9. 1. Zorg voor een duidelijk doel: formuleer een B-HAG 2. Culture eats strategy for Breakfast: Focus op klantbeleving en cultuur. 3. Focus op kwaliteit en niet op kosten. 4. Behandel klanten zoals ZIJ graag behandeld willen worden.... En niet zoals JIJ graag behandeld wilt worden!
  • 10. Wat is daarvoor nodig? € 0,= tips Geef het goede voorbeeld: Wees open en transparant, Durf kennis te delen, geef aandacht aan MENSEN... Neem tijd om je interne organisatie op snelheid te krijgen, Neem de tijd voor een gedeelde visie Bel 5 klanten per dag Betrek je kanten bij productontwikkeling en andere belangrijke processen
  • 11. Cheap tips: € 500,= Onderzoek de top-10 klachten en los deze op. (is overigens niet altijd cheap....:-)) Breng je “super-connectors en mavens” in kaart en nodig deze uit! Evalueer je bestaande website EERLIJK... Neem een betaald linkedIN abonnement Vóór je een ad-words campagne doet: laat je site checken op SEO-niveau...
  • 12. € 5000,= tips: Durf te leren! Start een pilot. Durf je team op te leiden: gedragstraining, leiderschapstraining, Marketing Training. Interne workshop onder leiding van een Social Innovation Expert Organiseer een ideeën-brainstorm met je belangrijkste decision makers, enhousiaste koplopers en grootste azijnpissers...