Local SEO is tough, but if you follow the tips in this presentation, you'll be a Local Search Superhero in no time! Learn which on site and off site elements matter the most in local rankings and how to optimize your signals for local dominance. Also, learn how you can do a quick mini-audit in 10 minutes or less, and use a simple math equation to prove to potential clients why Local SEO is vital to their continued success.
How to be a Local Search Superhero - Digital Dealer 15AutoRevo
Presented at Digital Dealer 15 in Las Vegas, Octover 17, 2013
Local SEO is a subset of traditional SEO that concentrates on getting a site to rank well in a small local radius - which is exactly what auto dealers need. Unfortunately, most automotive SEO providers don't have a local focus, and aren't doing the things that should be done to help a dealer's site show up in local searches.
This presentation walks dealers through the different unique factors of Local SEO, with tons of actionable tips that they can implement immediately - know exactly what to change on your site or your Google Places page if you want to rank better.
The presentation ends with suggested tools that will help you in your dealership's SEO and Social Media push - but from an ease-of-use standpoint, and from providing hard data to help in decisions.
Also, just to make things more interesting, we included 110 superhero movie references in our 45 minute presentation - with at least one movie from every year since 1978.
From my Mozinar on October 15, 2013.
Local Search is a complicated stepchild of traditional SEO, and this presentation covers all of the latest strategies to help your website rank well in local searches. I cover the 2013 Local Search Ranking Factors from David Mihm at Moz, and then deep dive into the various areas you need to work on to kill it in local searches.
On-site optimization points specific to local? Check.
Citation details and tools? Check.
Google Places/Plus Local optimization points? Check.
Google Local Carousel info? Check.
Social media tips and tricks? Check.
Plus, the deck includes 110 references to superhero movies, with at least one superhero movie from every year since 1978.
Presented on September 2, 2016 at Brighton SEO (in the UK). Taking a bit of a break from my typical Local SEO talks, this presentation shares info and tips on Facebook ads (or adverts, as they call them in the UK). Learn about the different ad types, how to build ads, how to create Custom Audiences, and how to use demographic targeting. The presentation ends with some tips on Local Awareness ads, the best way to run local ads to gain more awareness in your immediate area.
How to be a Local Search Superhero - Digital Dealer 15AutoRevo
Presented at Digital Dealer 15 in Las Vegas, Octover 17, 2013
Local SEO is a subset of traditional SEO that concentrates on getting a site to rank well in a small local radius - which is exactly what auto dealers need. Unfortunately, most automotive SEO providers don't have a local focus, and aren't doing the things that should be done to help a dealer's site show up in local searches.
This presentation walks dealers through the different unique factors of Local SEO, with tons of actionable tips that they can implement immediately - know exactly what to change on your site or your Google Places page if you want to rank better.
The presentation ends with suggested tools that will help you in your dealership's SEO and Social Media push - but from an ease-of-use standpoint, and from providing hard data to help in decisions.
Also, just to make things more interesting, we included 110 superhero movie references in our 45 minute presentation - with at least one movie from every year since 1978.
From my Mozinar on October 15, 2013.
Local Search is a complicated stepchild of traditional SEO, and this presentation covers all of the latest strategies to help your website rank well in local searches. I cover the 2013 Local Search Ranking Factors from David Mihm at Moz, and then deep dive into the various areas you need to work on to kill it in local searches.
On-site optimization points specific to local? Check.
Citation details and tools? Check.
Google Places/Plus Local optimization points? Check.
Google Local Carousel info? Check.
Social media tips and tricks? Check.
Plus, the deck includes 110 references to superhero movies, with at least one superhero movie from every year since 1978.
Presented on September 2, 2016 at Brighton SEO (in the UK). Taking a bit of a break from my typical Local SEO talks, this presentation shares info and tips on Facebook ads (or adverts, as they call them in the UK). Learn about the different ad types, how to build ads, how to create Custom Audiences, and how to use demographic targeting. The presentation ends with some tips on Local Awareness ads, the best way to run local ads to gain more awareness in your immediate area.
Super Powered SEO Tips for Auto DealersGreg Gifford
Presented on Tuesday August 18, 2015 as a Digital Dealer Webinar.
Looking for a few super powered SEO tips for your dealership? You've come to the right place. In this webinar presentation, I'm going to cover everything you need to know about Local SEO. Don't know what Local SEO is? No worries, I cover that too.
Learn which signals influence local relevancy and rankings in local searches, and learn how to optimize those signals for your dealership. Even better - if you prefer to have a provider handle your SEO, I share several simple tips for spotting the shady providers that won't do anything but take your money.
This is the crash course in Automotive SEO that you've been looking for - and it'll help you plan a solid roadmap for success in local search results in 2016.
Presented at the Digital Dealer Workshop in Houston, Texas on October 27, 2014. Local SEO is incredibly important for auto dealers, but most dealers don't know anything about it. Since most automotive SEO providers don't do any Local SEO, it's important for dealers to understand what's involved. This presentation walks dealers through the basics so they can understand how to avoid the shady providers, and so they can learn to do their own SEO.
Righteous tips for building totally excellent local linksGreg Gifford
Presented at Brighton SEO on September 15, 2017. Learn how to build amazing links that actually make a difference - with less than half the effort! Local links are easier to acquire and much harder for your competitors to reverse-engineer, because they're typically built on actual interaction and personal relationships. Learn specific tips for building valuable hyper-local links and a framework for your linkbuilding process.
Local SEO for Auto Dealers - Digital Dealer 18Greg Gifford
Learn how to dominate local search results with these cutting edge local SEO tips. Want to hire someone to handle your dealership's SEO? We'll share tips on how to avoid the shady guys. Want do do your own SEO? We'll show you exactly what to do to get your site to the top of local search results.
Local SEO for Auto Dealers - Canadian Digital Dealer Conference 7Greg Gifford
Presented at the Canadian Digital Conference 7 in Ottawa and Toronto in mid-February 2015. Now that Google's Pigeon update has rolled out in Canada, it's more important than ever to understand the ins and outs of Local Search. This presentation will teach dealers how to optimize their web presence for more local visibility, or if they prefer to hire a provider, how to choose the right provider.
Nigel Tufnel's Guide to Local SEO That RocksGreg Gifford
Presented at Internet Battle Plan 21 in Atlanta, GA on January 11, 2017. Learn all about Local SEO - what it is, how it works, and why it's important to the success of your dealership. Based off of the annual Local Search Ranking Factor study, this session covers the signals that matter the most for local search dominance - then explains exactly how to optimize each signal.
Your Dealership Sucks at Local SEO! Space Age Tips for Dominating GoogleGreg Gifford
Presented at the Digital Marketing Strategies Conference in Napa, California on May 22, 2017. Targeting advanced-level car dealers, the presentation shares the latest updates about Local SEO, starting with a deep dive into the Possum Update. Tips and strategies are shared, based on research conducted by SEO agencies and the 2017 Local Search Ranking Factor study. Dealers will learn exactly how to optimize their websites to achieve maximum visibility in local searches, so they'll be visible to as many potential customers as possible.
Totally Excellent Tips for Righteous Local SEOGreg Gifford
Presented at MozCon Local on Tuesday, February 28, 2017. Learn about the latest updates to Local SEO, including the new 2017 Local Search Ranking Factor study results, just released on February 27th. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them. At the end, there's a bonus section on Facebook ads and how you can use them to reach local customers.
85 Gnarly Local SEO Tips for Auto DealersGreg Gifford
Presented as a DealerOn Webinar on August 27, 2015.
If you're an auto dealer, you don't want to miss these incredible slides - I share 85 tips about Local SEO. Local SEO is different from traditional SEO, and since Google treats car dealers as local businesses, it's incredibly important that they include Local SEO in their marketing plans.
Learn how Local SEO is different, and which signals matter most for local rankings. I even walk through exactly how to optimize each signal, so your dealership will know how to push out the best local relevancy signals possible.
If you use an SEO provider, I'll show you several easy ways to spot the shady vendors who don't really do anything to help you. If you do your own SEO, you'll learn exactly what to do to boost your local visibility.
Sticking with the "85 tips" theme, this deck is filled to the brim with movie references from the 1980s... In fact, I've included 186 movie references!
Presented at PubCon Las Vegas 2016. Learn how Local SEO is different from traditional SEO, and why it's important to any business with a physical location. The presentation covers the basics of Local SEO, then dives in to various signal areas with explanations of how to optimize each area. Learn about on site content, link building, citations, Google My Business, and reviews. The presentation finishes with advanced tips for local visibility.
Local Search - How to Break Out & Succeed in 2016Greg Gifford
Presented at the Internet Battle Plan conference in Myrtle Beach, California on July 13, 2016.
Learn the latest tips for gaining more visibility in local searches. From specific on-site optimization tips to helpful ideas for off-site link building and citation work, the presentation covers the most important points of Local SEO.
Facebook ads can be a huge boost to local visibility, so the presentation also covers the basics of Facebook ads, along with more advanced tips for optimal ad performance.
Super Powered SEO Tips for Auto DealersGreg Gifford
Presented on Tuesday August 18, 2015 as a Digital Dealer Webinar.
Looking for a few super powered SEO tips for your dealership? You've come to the right place. In this webinar presentation, I'm going to cover everything you need to know about Local SEO. Don't know what Local SEO is? No worries, I cover that too.
Learn which signals influence local relevancy and rankings in local searches, and learn how to optimize those signals for your dealership. Even better - if you prefer to have a provider handle your SEO, I share several simple tips for spotting the shady providers that won't do anything but take your money.
This is the crash course in Automotive SEO that you've been looking for - and it'll help you plan a solid roadmap for success in local search results in 2016.
Presented at the Digital Dealer Workshop in Houston, Texas on October 27, 2014. Local SEO is incredibly important for auto dealers, but most dealers don't know anything about it. Since most automotive SEO providers don't do any Local SEO, it's important for dealers to understand what's involved. This presentation walks dealers through the basics so they can understand how to avoid the shady providers, and so they can learn to do their own SEO.
Righteous tips for building totally excellent local linksGreg Gifford
Presented at Brighton SEO on September 15, 2017. Learn how to build amazing links that actually make a difference - with less than half the effort! Local links are easier to acquire and much harder for your competitors to reverse-engineer, because they're typically built on actual interaction and personal relationships. Learn specific tips for building valuable hyper-local links and a framework for your linkbuilding process.
Local SEO for Auto Dealers - Digital Dealer 18Greg Gifford
Learn how to dominate local search results with these cutting edge local SEO tips. Want to hire someone to handle your dealership's SEO? We'll share tips on how to avoid the shady guys. Want do do your own SEO? We'll show you exactly what to do to get your site to the top of local search results.
Local SEO for Auto Dealers - Canadian Digital Dealer Conference 7Greg Gifford
Presented at the Canadian Digital Conference 7 in Ottawa and Toronto in mid-February 2015. Now that Google's Pigeon update has rolled out in Canada, it's more important than ever to understand the ins and outs of Local Search. This presentation will teach dealers how to optimize their web presence for more local visibility, or if they prefer to hire a provider, how to choose the right provider.
Nigel Tufnel's Guide to Local SEO That RocksGreg Gifford
Presented at Internet Battle Plan 21 in Atlanta, GA on January 11, 2017. Learn all about Local SEO - what it is, how it works, and why it's important to the success of your dealership. Based off of the annual Local Search Ranking Factor study, this session covers the signals that matter the most for local search dominance - then explains exactly how to optimize each signal.
Your Dealership Sucks at Local SEO! Space Age Tips for Dominating GoogleGreg Gifford
Presented at the Digital Marketing Strategies Conference in Napa, California on May 22, 2017. Targeting advanced-level car dealers, the presentation shares the latest updates about Local SEO, starting with a deep dive into the Possum Update. Tips and strategies are shared, based on research conducted by SEO agencies and the 2017 Local Search Ranking Factor study. Dealers will learn exactly how to optimize their websites to achieve maximum visibility in local searches, so they'll be visible to as many potential customers as possible.
Totally Excellent Tips for Righteous Local SEOGreg Gifford
Presented at MozCon Local on Tuesday, February 28, 2017. Learn about the latest updates to Local SEO, including the new 2017 Local Search Ranking Factor study results, just released on February 27th. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them. At the end, there's a bonus section on Facebook ads and how you can use them to reach local customers.
85 Gnarly Local SEO Tips for Auto DealersGreg Gifford
Presented as a DealerOn Webinar on August 27, 2015.
If you're an auto dealer, you don't want to miss these incredible slides - I share 85 tips about Local SEO. Local SEO is different from traditional SEO, and since Google treats car dealers as local businesses, it's incredibly important that they include Local SEO in their marketing plans.
Learn how Local SEO is different, and which signals matter most for local rankings. I even walk through exactly how to optimize each signal, so your dealership will know how to push out the best local relevancy signals possible.
If you use an SEO provider, I'll show you several easy ways to spot the shady vendors who don't really do anything to help you. If you do your own SEO, you'll learn exactly what to do to boost your local visibility.
Sticking with the "85 tips" theme, this deck is filled to the brim with movie references from the 1980s... In fact, I've included 186 movie references!
Presented at PubCon Las Vegas 2016. Learn how Local SEO is different from traditional SEO, and why it's important to any business with a physical location. The presentation covers the basics of Local SEO, then dives in to various signal areas with explanations of how to optimize each area. Learn about on site content, link building, citations, Google My Business, and reviews. The presentation finishes with advanced tips for local visibility.
Local Search - How to Break Out & Succeed in 2016Greg Gifford
Presented at the Internet Battle Plan conference in Myrtle Beach, California on July 13, 2016.
Learn the latest tips for gaining more visibility in local searches. From specific on-site optimization tips to helpful ideas for off-site link building and citation work, the presentation covers the most important points of Local SEO.
Facebook ads can be a huge boost to local visibility, so the presentation also covers the basics of Facebook ads, along with more advanced tips for optimal ad performance.
Automotive SEO: Do or Do Not... There Is No TryGreg Gifford
Automotive SEO is an absolute must for car dealers - the days of being successful with "just a website" are long gone. Dealers need a dedicated staff member (NOT the Internet Manager) who's responsible for SEO, or they need to hire an SEO provider. This presentation helps dealers understand what Local SEO is, why it's important to their dealership, and how to do it. If dealers want to handle their own SEO, they'll have all the inside tips on what works. If dealers want to have a provider handle their SEO, they'll know how to choose a provider that will really provide results.
Local SEO: How to blow up your competitorsGreg Gifford
Presented in Las Vegas at the Toyota Digital Learning Lab for Portland area dealers. The presentation covers all the important aspects of automotive SEO, with a detailed dive into the 2015 Local Search Ranking Factor study just released by Moz.
Dealers will learn how Local SEO is different from traditional SEO and which additional signals come into play for local rankings. The presentation explains exactly how to optimize both on-site and off-site signals to help boost the local relevance of a dealership's website.
For dealers who use a third party vendor for SEO, the presentation shares several easy tips for spotting the sub-par vendors who won't really do much to help.
If you're an auto dealer, this presentation will be a huge help in setting your marketing and SEO strategy for 2016.
How to Kick Ass on Google When You're All Out of BubblegumGreg Gifford
Want to kick ass on Google but you're all out of bubblegum? These are the slides from my webinar presentation for DealerOn on Thursday, June 18, 2015. It's geared towards auto dealers, but the Local SEO tips and tricks work for any business with a physical location.
Learn how Local SEO is different from traditional SEO, and why it's exactly what you need if you have a physical storefront. I also show several easy ways to spot the shady SEO providers who are just out to take your money.
If you prefer to do your own SEO, I walk through all of the important Local SEO signals, showing you exactly how to optimize both on-site and off-site signals so that you'll show up higher in local search results.
Presented at Pubcon Las Vegas on October 8, 2015.
The automotive vertical is extremely competitive, and Local SEO is absolutely vital to success. This presentation shares Local SEO tips from auto to help other SMBs learn how to take advantage of local optimization. Learn exactly which signals influence local visibility, based on the recently released 2015 Local Search Ranking Factor study by Moz. The presentation outlines exactly how to optimize each of the important signals, providing a detailed SEO roadmap for 2016.
SearchLove Boston 2018 - Greg Gifford - Zorg's Tips for Utter Domination Thro...Distilled
Get ready for a Local SEO session like you've never seen before. Greg will start with a "lightning round" of Local SEO updates and actionable tips for content, optimization, Google My Business, citations, and reviews... And then he'll take a deep dive into building local links, with real-world tips and ideas that any business (of any size) can use to build valuable local links. Learn how to think differently about local links, and how to grab tons of amazing links based on things your business or your client is already doing! Greg will also cover two recent massive updates to Google My Business - Google Posts and Google Questions and Answers. Learn how to use Google Posts to gain even more visibility in the local area, and how to quantify and track results properly. Google Q&A rolled out to desktop searches back in January, but hardly anyone knows it's there - which means there are a huge number of unanswered or poorly answered questions for just about every business out there. Learn how Q&A works and how you can optimize your listing's Q&A to help get more conversions without anyone even visiting your site!
Don't Let Local SEO Drive You Crazy - Pro Tips for Local Search Dominance in ...Greg Gifford
Presented at the Kain Automotive Clients & Friends Workshop in Lexington, KY on November 15, 2017. Local SEO is vital to the success of every car dealership, yet most dealers still don't know what it is. This presentation explains what it is, why it's important, and exactly how to do it. Learn inside tips on website content, building powerful links to your site, setting up your Google My Business listing, and taking control of reviews and reputation management.
Automotive SEO - It's Not Rocket ScienceGreg Gifford
Automotive SEO isn't rocket science - but you do need to know what you're doing. This presentation will explain the difference between traditional organic SEO and Local SEO, then share specific tips on what to do to get your dealership's website to rank higher in local searches. You'll also learn how to spot shady SEO providers, so you can protect your dealership from unscrupulous agencies. The presentation also includes 171 sci-fi movie references, with at least one movie for every year in the last 50 years.
Presented at Digital Dealer 17 in Las Vegas on September 14, 2014.
Presented at the Kain Automotive Clients & Friends Workshop in Lexington, KY on November 16, 2016. Learn about Local SEO - how it works, why it's important, and exactly how to do it.
The 10 Most Common Mistakes on Local Websites (and how to fix them)Greg Gifford
Presented at the Local Search Advantage Workshop at SMX Advanced on June 4, 2015. Learn about the 10 most common mistakes made on SMB websites - and how to fix those mistakes. Learn about on-site optimization, off-site signals, usability and UX issues, and problems with thought processes.
Doc Brown's Plutonium Powered Local SEO TipsGreg Gifford
Presented at Confluence Conference in Oklahoma City, OK on September 23, 2016. Learn how Local SEO is different from traditional SEO, and why it's important to any business with a physical location (or that serves customers in a particular area). Learn exactly how to optimize specific elements both on your site and off your site to influence the local relevancy of your website. Includes tips on website content, link building, citations, Google My Business, and reviews. Finishes up with a few bonus tips about Facebook advertising to boost local reach.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!