The conversation highlights the importance of addressing cultural differences in strategic planning, referencing a past incident where a language misinterpretation caused a humorous but concerning marketing issue. The topic raises questions about necessary cultural considerations, potential negative impacts on existing strategies, and whether adjustments to the approach are needed. The discussion emphasizes the need for careful attention to cultural nuances in marketing communications.

1. You are speaking on the phone with Mike when he asks about
what sort of cultural aspects you are considering in this plan.
You think about this and say, “There may well be some
considerable cultural differences that need addressing. I
remember last year when there was a language mix-up with a
doll. It was just saying 'I love you' in a different language, but
it sounded like 'kill mommy.' It’s funny now, but imagine being
the marketing team in that building!” Both of you laugh as you
hang up the phone, but the memory does get you thinking
seriously about cultural differences. Complete the following:
What cultural considerations should you take into account for
your strategy?
Will this negatively impact your current strategy?
Does this change your approach? Why or why not?