The article profiles 16-year-old Malaysian actress Erin Malek, who balances her secondary school studies with an acting career in television and film. Erin describes herself as a happy-go-lucky student who gets good support from teachers, friends, and family in managing her schoolwork and acting schedule. She is mindful of representing her family positively in the entertainment industry.
The Hub Vienna summer newsletter provides information about events and opportunities at the Hub over July and August. It encourages members to explore new fields, share knowledge and expertise, and connect with others. A variety of events are scheduled, including World Cuisine dinners showcasing different cultures, member slots to share expertise and ideas, and open space discussions on topics proposed by members. The goal is to learn, work, and network in a stimulating environment over the summer months.
1) The grade 6 classes are going on a field trip to the Museum of Flight and Aviation on April 1st costing $16, with those who already paid $10 for a cancelled trip only needing to pay $6.
2) Rehearsals for the school drama club's play "Once Upon a Midnight" are in full swing, telling the story of a sorceress, vampire, and vampire hunter. Performances will be held May 5th-7th.
3) Education weeks at the school will take place April 14th-24th with various environmentally focused events to promote kindness to the environment.
This article profiles Justin Ng and Kai Lai, the founders of YouthAsia and organizers of the annual Youth '10 festival in Kuala Lumpur.
The article discusses Ng and Lai's backgrounds in education and how they found their passion for organizing youth events and festivals. It highlights Ng winning sports awards and captaining his school's sports teams, while Lai shares a humorous memory of eating a sausage picked up from the ground in secondary school.
Ng and Lai discuss the growth and success of Youth '10 over its first three years, how it brings together music, sports, dance and other activities for Malaysian youth. They aim to continue expanding the festival in future years.
The document profiles Adila Shakir, also known as Dilly, who is the co-host of RedFM's Breakfast Show. It discusses her education background, going to school in Saudi Arabia and Malaysia, and shares that she pursued a Liberal Arts degree but did not complete it due to financial reasons. Dilly discusses her passion for radio that started from listening to Singapore stations as a teenager, and how she got her break in the industry through internships and volunteering her time at events.
Various Parts Of Reproductive Organs& Their Functionsraj kumar
The document describes the male and female reproductive systems and their functions. It discusses gamete formation through spermatogenesis and oogenesis, as well as the hormonal regulation of the menstrual and ovarian cycles. Key hormones and their roles in reproduction are also outlined.
This document contains a single word repeated across multiple lines with no other context. It does not provide enough information to generate a meaningful 3 sentence summary.
This document discusses the significance of Hari Raya Aidilfitri, a Muslim holiday celebrated at the end of Ramadan. It explains that Hari Raya Aidilfitri marks the end of the month of fasting, and is not the Muslim New Year. It also describes important traditions on Hari Raya Aidilfitri, including congregational prayers, visiting family and friends, and seeking forgiveness from others through gestures and words to strengthen relationships and renew ties. The document advocates that seeking forgiveness should be done sincerely to repair any past wrongs.
The Hub Vienna summer newsletter provides information about events and opportunities at the Hub over July and August. It encourages members to explore new fields, share knowledge and expertise, and connect with others. A variety of events are scheduled, including World Cuisine dinners showcasing different cultures, member slots to share expertise and ideas, and open space discussions on topics proposed by members. The goal is to learn, work, and network in a stimulating environment over the summer months.
1) The grade 6 classes are going on a field trip to the Museum of Flight and Aviation on April 1st costing $16, with those who already paid $10 for a cancelled trip only needing to pay $6.
2) Rehearsals for the school drama club's play "Once Upon a Midnight" are in full swing, telling the story of a sorceress, vampire, and vampire hunter. Performances will be held May 5th-7th.
3) Education weeks at the school will take place April 14th-24th with various environmentally focused events to promote kindness to the environment.
This article profiles Justin Ng and Kai Lai, the founders of YouthAsia and organizers of the annual Youth '10 festival in Kuala Lumpur.
The article discusses Ng and Lai's backgrounds in education and how they found their passion for organizing youth events and festivals. It highlights Ng winning sports awards and captaining his school's sports teams, while Lai shares a humorous memory of eating a sausage picked up from the ground in secondary school.
Ng and Lai discuss the growth and success of Youth '10 over its first three years, how it brings together music, sports, dance and other activities for Malaysian youth. They aim to continue expanding the festival in future years.
The document profiles Adila Shakir, also known as Dilly, who is the co-host of RedFM's Breakfast Show. It discusses her education background, going to school in Saudi Arabia and Malaysia, and shares that she pursued a Liberal Arts degree but did not complete it due to financial reasons. Dilly discusses her passion for radio that started from listening to Singapore stations as a teenager, and how she got her break in the industry through internships and volunteering her time at events.
Various Parts Of Reproductive Organs& Their Functionsraj kumar
The document describes the male and female reproductive systems and their functions. It discusses gamete formation through spermatogenesis and oogenesis, as well as the hormonal regulation of the menstrual and ovarian cycles. Key hormones and their roles in reproduction are also outlined.
This document contains a single word repeated across multiple lines with no other context. It does not provide enough information to generate a meaningful 3 sentence summary.
This document discusses the significance of Hari Raya Aidilfitri, a Muslim holiday celebrated at the end of Ramadan. It explains that Hari Raya Aidilfitri marks the end of the month of fasting, and is not the Muslim New Year. It also describes important traditions on Hari Raya Aidilfitri, including congregational prayers, visiting family and friends, and seeking forgiveness from others through gestures and words to strengthen relationships and renew ties. The document advocates that seeking forgiveness should be done sincerely to repair any past wrongs.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Y!mag sept oct2010
1. Teachers
KKDN No.: PP16195/12/2010
Speak Up
on Y!
August 2010
Erin Malek
is Happy-Go-Lucky
Celebrating Hari Raya
From School to osses
vie
College Ma
p vie
Innovation at MMU
mo
ive o be
lus e t
e xc
a nd handis
c
mer ! /
Dining at Café de One
tp:/
o n n t o h t n l i n e.
w o
eo
Lo g g a z i n . c o m !
a ress tails
ym dp
r
wo o n te s t de
c
fo r
2. Editor’s Note
M
y sisters and I live in different cities. I’ve called Kuala Lumpur home for the last 10 years, Elaine
is making Liverpool home, while Daphne and Serene live down south, in Singapore.
Jointly organized by KBU International College & Y! Magazine
Sure, we grew up together, and then I went off to college. But by the time we were all at
The one marathon that
university, we were already miles apart. And now that we’re young working adults, it seems
that we call our respective cities home.
you need not run to win!
We’d meet up several times during the year, especially the ones in Singapore and I. And during Chinese New
Year and Christmas, we’d all gather back at home with our parents. Distance and cost doesn’t always make it
feasible for Elaine to come home as often as she’d like, but thank god for technology bridging the miles.
Sometimes I wake up on Sunday morning thinking, “how nice if I can ring up my sisters and we’d all go 3 Happenin’
Coming to you this December 2010!
somewhere cosy for coffee and brunch”, or after a long day’s work, “how nice if I gather them all for dinner and
ice cream”.
4 WHASSUP
I do miss them you know… But oh well, I guess such are the choices we make.
6 Cover Story
Be recognized as the TOP IQ TALENT in the country and win a September sees Muslims all over the world celebrate Hari Raya Aidilfitri. And we know that there are those who
will be celebrating Raya away from home, away from their families. In our special Raya feature Hari Raya Away 10 Edu Zone
FULL SCHOLARSHIP* for a UK DEGREE PROGRAMME and other attractive prizes! From Home (pg 24) we speak to Nur Afiqah in Scotland and Dayana who lives in the United States of America.
16 College Oomph
18 Edu Aid
In this issue, we feature local teenage actress, Erin Malek (pg 6) who has been making waves for herself in the
local entertainment industry. This petite and demure 16 year-old is down-to-earth, bubbly and talkative, and
we love her so! Read on as Erin shares with us about her family, school, acting career as well as her plans for the
upcoming Hari Raya.
20 Youth Asia
Edu Zone is once again filled with information on courses and career pathways; the affordable way towards an
American degree via Nilai UC (pg 11), how the Business School at KBU is forging ahead (pg 12), and what it 24 Hari Raya Special
means to be innovative at MMU (pg 14).
26 Music Review
Beginning this issue, we celebrate our partnership with YouthSays.com, a Rewards Platform for Youths. Do
check out their piece as they pose questions to Malaysian youths (pg 20). 27 Website Review
The months of September and October present a movie galore! If you don’t want to miss any of the upcoming
blockbusters, be sure to check out our blog to win exclusive movie passes and merchandise! 28 Food Review
Till the next issue, have a great school holiday, Selamat Hari Raya and Maaf Zahir Batin from all of us Y! Magazine! 30 Movie Reviews
The inaugural IQ Marathon: The Battle for Scholarship held in December
2009 was a raving success for organizers, sponsors and participants. Providing Cheers,
a good platform for students to test their wits in a challenging and fun envi- Doreen
ronment that would stimulate their creative and critical thinking skills, the
Marathon enabled all SPM students to participate in a rewarding and fun ac-
tivity after the examinations.
342 students from 132 schools nationwide participated in the event, and stu-
dents came from institutions that included fully residential schools, interna-
tional schools, MARA Junior Colleges, etc. The competition secretariat had
also recorded participants coming from all 13 states in the country!
To be held for the second year running, IQ Marathon 2010 will be back
again in December whilst maintaining the tagline “The one marathon that
you need not run to win”.
For advertising & sponsorship opportunities,
Please call
Y! Magazine at 03-7726 0453
or email us at y_mag@ymail.com
1
*The full scholarship is for a franchised UK degree programme conducted at KBU International College.
Terms and conditions apply.
3. Contributor Justin Happenin’
Bieber
See Hoon Peow is trained in Law and Sociology & Anthropology. But his
real passion is in Philosophy. Hoon Peow built his career in education, and is now
General Management
General Manager Kristine Williams
Get Honda Malaysia Racing Team
Ready for Rises To The Challenge
Principal to KBU International College. Thinking and writing are his hobbies. He Editorial
thinks, therefore he writes. Editor Doreen Loo
Bieber
Writer Sharmini H.
Contributors Dr. See Hoon Peow At the recently concluded 12-Hour Merdeka “Many factors are involved in helping Car 27
Dawson Chong Millenium Endurance Race 2010, the Honda to emerge as the Touring Production Class
Vision!
Dawson Chong Champion– the car and its ability to endure
Jump is my middle name. If you think I am not active enough, you are seriously asking Sales & Advertising the 12-hour challenge, the teamwork in
for more trouble. Despite 21, I never think I am too old for Snoopy and Garfield. Like Manager Terence Chin preparing the car, and ensuring smooth pit
people say, live young, feel young, look young! Opps, I forgot, my last name is Young. Marketing, Circulation & Subscription stops throughout the race, the drivers in being
Call me Jump Young! Manager Sharmini H. careful, alert and following a well planned
strategy and last but not least a stroke of luck!”
Administration & Accounts
said Eddie Lew.
Manager Ally Pua
Art Direction & Design Aaron Lim also highlighted that the
Raymond Yap preparation for this year’s race has not been all
Printer Graphic Tech (M) Sdn. Bhd. easy. “There were quite a few challenges. One
Jalan Tanming 5, of them is of course the changed regulation
Taman Tanming Jaya on tires. Honda team members and drivers
43300 Balakong Malaysia Racing Team Car 27 (with drivers had to cope and test out totally new tires
Selangor. Eddie Lew, Reuben Wong and Aaron Lim) that we have not used before. Besides that,
emerged as the Champion of the Class Touring the race this year started at midnight, which
Publisher Can’t get enough of this year’s hottest teen
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Descartes Education Counselling Centre Sdn Bhd superstar, well fret no more, Universal Music
added Lim.
(76928-U) Malaysia is giving you the chance to get up close
57A. Jalan SS21/1A, Damansara Utama. with Justin Bieber. All we need is the full support
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Fax: 03-7727 0451
Email: Y_mag@ymail.com Universal Music Malaysia is starting Biebervision,
an amazing campaign to get Bieber fans
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Free copies to schools, colleges and universities
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Y! Magazine can be reached nationwide
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Get it delivered to your doorstep for RM8 per page and post a love note to Justin Bieber.
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on Facebook and each fan will get a One Time
and we welcome your feedback and letters All rights reserved. No part of this magazine
Remix True Tone of the song for free and an
to the editor.
Ice Cream in Malaysia
may be used or reproduced without the written
album voucher which will entitle you to get an
Check out our blog at http://ymagazineonline.wordpress.com permission of Y!. The publisher cannot accept
exclusive giant poster.
for updates and contests. You can also download and view current responsibility for errors in advertisements,
and past issues of the magazine here. articles, photographs or illustrations. All All hail the King of Fruits! Be prepared In conjunction with the launch of Durian
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2 3
4. whassup whassup
OCTOBER 2010
3-14 Support the Malaysian teams at the
19th Commonwealth Games kicking off in Delhi.
21 You Again opens in cinemas nationwide!
Visit http://www.cwgdelhi2010.org/ for event
listings. 25 Katy Perry turns 26 today!
3-5 4-12
11 12 8-10 to Malaysian Motorcycle Sepang 29-31 Photography enthusiasts should
Prix comes Kuala Lumpur at the
Grand
International Circuit. Visit http://www. check out the Kuala Lumpur Photography
malaysiangp.com.my/ for information. . Festival 2010 at the Midvalley Exhibition Centre.
Visit www.klpf.com.my for more information.
11 Hawaiian golfer Michelle Wie celebrates her
21st birthday. 31 Go spook someone this Halloween!
15-17 Nature lovers should check out
the Borneo Bird Festival 2010 at the Rainforest
Discovery Centre at Sepilok Sandakan, Sabah. For
16 16-19 22 22 info, visit http://www.borneobirdfestival.com
25
24-26
SEPTEMBER 2010 3-14 8-10
3-5 Fair back at PWTC! travel deals with the lanternsIndulge in mooncakes and hang pretty
MATTA
Time to get cheap 22 this Mid-Autumn Festival.
4-12 School Holidays rock! 22year featuring musical, dance and theatre
third
Short + Sweet Malaysia returns for the
performances at KLPAC, all the way until 31
11 Selamat Hari Raya to all Muslims and fellow
Malaysians!
October. Visit http://shortandsweetmalaysia.
blogspot.com/
12 NBA star Yao Ming welcomes the big 24-26 Catch the Formula1 Singapore GP
three-oh.
night race.
11 15-17 21
16 The nation celebrates Malaysia Day. 25 Watch your favourite tennis stars battle
it out at the ATP World Tour Malaysian Open,
Kuala Lumpur 2010 happening in Stadium Putra
16-19 The T4YP William Shakespeare’s Bukit Jalil. http://www.malaysianopentennis.
People) at KLPAC presents
(Theatre For Young
com/2010/
Twelfth Night. Visit www.klpac.org for ticketing
and show times.
25 29-31 31
4 5
5. Cover Story Cover Story
ERIN MALEK
H a ppy- G
o-L
u ck y
Malek
Tell us a little bit about yourself – your
birthplace, where you grew up, where you’re
attending school right now.
I’m your typical teenager, but the only difference
is I’m also pursuing my career as an actress. I do
all the normal stuff teenagers do – go to school,
hang out with friends. I was born and bred in
Kuala Lumpur, and I’m currently studying at SMK
Pandan Mewah, which is close by to where my
family and I live.
What sort of a student are you in school?
and because of this and the fact that all of us
are in the entertainment industry; I watch what I
say and do in public. I am always reminded that
whatever I do, it comes back to my family and I
and manage your schedule and workload?
As I’m still a secondary school student,
Alhamdulillah, up till now, there have been no
problems with school. The teachers understand
my work schedule as well, and they only make it
a point that if the exams are on, I am not allowed
to miss school. My friends are also supportive
and help me out a lot. If I have to miss school
on certain days, they will update me with what’s
happening at school, and the homework to be
done. And if I don’t go to school for a number
of days, I end up missing all my classmates.
I am quite a happy-go –lucky student amongst My mom also understands that because I’m in
my friends and teachers. Although there are school, that there will be offers which I cannot
some of my school mates that don’t like the fact take up.
that I’m an actress. But instead of letting them
get me down, I just ignore all these negative never want them to be ashamed of me, but be
vibes. proud that I am a good sister to my siblings and
a good daughter to my parents.
You’re currently in Form 4. What are your
plans after you finish your SPM? Do your younger siblings get to see much
After I finish my SPM next year, I may either of their elder sister because of your busy
In between her school hours continue and further my studies, or take some schedule?
and hectic filming schedule, time off and fully concentrate on my acting I see my younger sister everyday but my second
career before going back to university. However, sister stays with my grandmother because we
actress Erin Malek told I have not planned so far ahead yet. Work and both have busy schedules that my parents have
Doreen Loo & Sharmini H. school is keeping me busy enough, and I plan to to work around. But she comes back home every
stories about her school, give my all for the SPM examinations, and maybe weekend then all three of us spend our whole
even cut down on work. weekends hanging out and doing girly things.
family and her career as a TV
actress. Bubbly, talkative and If you’re planning on going to college/ When and how did you get started in the
university, what course do you plan to study entertainment industry?
down-to-earth, Erin Malek and why? Back then, my dad didn’t want me to be an
is what we would call a cili Acting is my main passion. So when I do go to actress. But my mother knew that I was really
university, I will definitely take up a course within keen and was willing to work hard, and so she
padi! this same field or along the lines of performing took me to my first audition. Although I was
arts or film production. excited, but the moment I got to the set, I was
nervous because there were more experienced What is a typical day in the life of Erin Malek?
Tell us about your family. actresses vying for the same role! The next 2 Usually it’s school, and after school, I sometimes
At home, there’s my mom and dad, and I have weeks were the longest because I was waiting have to rush off to set for filming works. If I’m
2 sisters. Both my sisters are also actresses, but for the call back, and eventually the producers not working and not in school, then I’m home
they are not so into it like I am. Maybe they have did, and I was offered the role. Seeing my with my family. During the weekends, my sisters
other plans when they grow up. At home, we enthusiasm, my dad gave me his blessings and and I love shopping, karaoke and sometimes we
all make a lot of noise, and being sisters, yes – the rest is now history. just stay home and just hang out and update
we do fight! My parents are very supportive of each other about everything that happened
my career and they understand that this is what It must be difficult juggling school and your throughout the week in our own lives.
I love doing. We are a very close-knitted family career as an actress. How do you prioritize
6 7
6. Cover Story
How do your friends and teachers treat you
at school seeing that you’re a popular local
actress?
Even though a lot of people now recognize me
as Erin Malek, the actress, I am still the same
Erin. Mom and dad taught us to never let fame
get into our heads. At school, I am just a regular
student. I go for classes, do my homework, take
examinations. My teachers and friends don’t
treat me any different at school either. But yes,
there’s bound to be some who do not like me
that much, but I guess I’m happy with my life
and as long as I have friends and family who love
me, I can ignore all those negative vibes. I’m still
young, and I still have a long way to go and will
need the support and love from my friends and Either living or dead, who is your favourite
family. local actor/actress? Why?
My favourite actress is Erra Fazira because I’ve
seen all her movies, and she is amazing! And
she’s also a wife and mother, and yet still so
successful in what she does. I adore Erra also
because she looks great, and whenever you see
her, she’s always charming and elegant. I have
never acted with her before, although I’ve met
her once. I hope to work alongside
her in future.
C
everything and anything I see during Raya. My M
favourite foods are kuah kacang with nasi impit.
Y
What do you love most about Hari Raya? CM
When I was younger, the best thing about Hari
Raya was the duit raya. But of course, as you MY
grow older, you get lesser, haha! The best part CY
What accomplishment are you most proud of about Raya is getting together with the family.
in your life so far? I get to meet all my cousins from everywhere – CMY
I would have to say my acting career. Despite Mantin, Shah Alam, Kinrara… and when we all
get together, we talk, laugh, eat and have a great
K
being only sixteen, I am very passionate and
believe in what I do. I love challenging myself time. On the first day of Hari Raya, we will all be at
because when it comes to acting, we have to grandma’s place until late into the night.
become other people and it’s not always easy.
We have to project a lot of emotions and assume
various roles. Sometimes I have to project anger, What do you like to do for fun?
and sometimes I have to cry. I’ve even played My family is number one in my life, and then my
roles where I was possessed by spirits! For me, if friends. So fun is spending time and doing things
I can accomplish and play those roles well, that with them. When I’m stressed or tired with school
means I’ve given my best. or work, I prefer to be alone and have music keep
me company.
What is the best part about being a TV and
movie actress? Who or what inspires you the most?
I would have to say the challenge of the industry. Maybe I’m still young, but at the moment I do not
I am always learning something new every time have one single thing or person which inspires
I’m on the set and that keeps me excited. Also, I me. Can I say I inspire myself? I love acting
get to meet the other actors and actresses and so much, and cannot imagine myself doing
even veterans in the industry. They are all like anything else. So it is my passion that makes me Any words of advice for students wanting to
mentors and advise and share their experiences push myself to excel. And I’m lucky because my pursue careers in the entertainment industry
with me. family is behind me every step of the way. like yourself?
Being an actress, we are always in the public eye
And the worst? Where and how will you be celebrating Hari and therefore have to keep a good reputation
It’s not all glamorous and easy on the set. When Raya this year? and name for ourselves. To be a successful actress,
we do outdoor shoots, we have to endure the Every year without fail, my family and I celebrate one must always stay grounded despite the
weather – it can be pouring cats and dogs, and Hari Raya at my grandmother’s house, in the fame and never forget our roots. It’s important
it can be extremely hot! And on set, the lights Kampung Pandan area. So this year is going to be to have your family supporting you as well. The
make the whole place so hot, and I don’t really no different. We all gather there, with my family, entertainment industry is not easy at all – so you
like using a lot of make-up, but in front of the uncles, aunts, cousins, and we all love eating. Hari have to be prepared to work really hard and not
camera, it has to be done. Raya is not a time for anyone to go on a diet. I eat complain only.
8
7. Edu Zone Nilai Edu Zone
UC
Flexible and Affordable
An overseas education is an
expensive undertaking but
American Degree via
Nilai UC’s American Degree
Transfer Programme aims
to reduce cost but not the
Nilai UC quality and the merits of a
US degree.
Ask any parent serious about their children’s years. At Nilai UC, a student only has to fork
education and they will tell you that an overseas out RM400 per credit and all the credits earned
education is the preferred choice. Quality of the can be transferred to an American or Canadian
Nilai UC American Degree
institutions aside, one cannot deny that many university of their choice. Transfer Programme is ideal for
employers still prefer overseas graduates. This students who are undecided
is simply because a child gets to expand their “Although a student misses out on two years on their field of study.via Nilai
horizons and to experience life beyond these abroad, their savings are substantial. Besides, I UC’s ADP.
borders. It is perceived that the experience will feel that it is better to send children over later
instill in the graduate, a wider worldview and a rather than sooner as they will be that much
10
tougher and more independent character after more mature having been in a tertiary education Nilai UC American Degree
Transfer Programme allows
having survived in a foreign environment for a institution for the first two years. They will
students to become
number of years. However, the prohibitive cost have acclimatised themselves to the workload comfortable with an English
Edu Zone of an overseas education is a stumbling block for
many parents.
and crucially, adapted to an English medium
curriculum,” emphasised Shariffah.
medium curriculum before
going overseas.
16 Nilai University College (Nilai UC) offers a solution
with its American Degree Transfer Programme
Quality and Prestige
The quality of the teaching and learning
Nilai UC Dean of the School
of Humanities and Social
College Oomph (ADP). Shariffah Bahyah Syed Ahmad, Nilai UC environment in North American universities are
Sciences, Shariffah Bahyah Bte
Syed Ahmad, believes that
Dean of the School of Humanities and Social famed for producing some of the best minds overseas education can now
18
Sciences, explains how parents can still give their in fields as diverse as science, engineering, be an affordable option via
children the benefit of an overseas education computing and architecture to name but a few. Nilai UC’s ADP.
without the backbreaking, mortgage-like
Edu Aid expenses, and highlight the other benefits of this
programme.
“Nilai UC’s ADP is the gateway into this rarefied
academic world and students will also receive
20
personalized attention from Nilai UC’s dedicated If a student is talented and likes to express himself
Flexibility teaching staff who will ensure students are creatively, a career in the arts may be the best.
The ADP allows students to change their major well-prepared for future scholastic challenges,” Through ADP you can chose from animation,
Youth Asia
without losing credits earned. This means assures Shariffah. acting, audio technology, broadcasting, fashion,
students can change the direction of their film arts, graphic design, music, painting, or
academic and career path without having to “Many of the North American universities photography.
start from scratch. were founded decades ago and in many cases
Edu Zone: Your Complete
are centuries old. This imparts great prestige Adventure
“Parents should note that this is quite a common and graduates are seen as being part of a “Studying abroad is an adventure of a lifetime
Education Guide
scenario as many teenagers have no clear idea of long tradition of those institutions. There’s no and the experience is something which gives
what they want to do and the initial choice may doubting it, employers are still impressed when graduates that something extra. Employers
be ill-suited. There are many instances where an interviewee is a graduate from a famous still see overseas graduates as being more
a student is unhappy and has to drop out of a university abroad,” says Shariffah. independent and having a broader perspective
programme and start all over again. This can be due to their exposure to a foreign culture and
avoided with the ADP,” says Shariffah. Choices @ Nilai UC learning environment,” says Shariffah.
Nilai UC’s ADP offer a wide choice of different
“In the ADP it doesn’t matter what stream a majors. No other institution can give you more. “With that in mind, parents and students should
student has been placed into during high For example in the field of biology students consider investing in their child’s future. After all,
school. He or she can enter any field they like and can choose bacteriology, biochemistry, with Nilai UC’s ADP programme, the prohibitive
have the freedom to choose and to change their bioengineering, biomedical science, element in terms of costs is minimized, making it
minds about what’s best for their future.” biophysics or biotechnology. If a student is a more affordable experience.”
interested in engineering Nilai UC can help
Affordability him get into aerospace, automotive, chemical, For more information on Nilai UC and
Parents are looking at a massive 70% reduction civil, construction technology, electrical, programmes, please go to www.nilai.edu.
in cost by enrolling their child in Nilai UC’s environmental, fire protection, industrial, my or call 06-8502338 / 03-79603089 / 07-
ADP as compared to studying abroad for four mechanical, mining, or oil. 3332336.
10 11
8. Edu Zone KBU
KBU’s Business School
Heads to a New
Paradigm
G
eneration Y and Z students (generally educational field visits, interacting with industry
classified as those born after 1978 and 1990 professionals and encouraging participation in
respectively) who are well exposed and inter-college/public competitions.
into fast results and technology, are a discerning
and demanding group. Higher education KBU also provides students who wish to experience
institutions which ignored these modern student a stint in the partner universities in UK an C
demographics and have not kept pace with their opportunity to participate in the student exchange M
ever increasing expectations have past fallen by the programmes with no additional cost at (the tuition
wayside. fees remain the same as in KBU). Y
KBU International College, recognised as a beacon Low Hong Keng, Head of the School of Business, CM
of educational excellence for teaching, learning and Hospitality & Tourism Management who is a
MY
employability is celebrating its 20th anniversary recent addition to the elite team of heads in
this year. Its success story is a testimony to its KBU commends the School’s practice in placing CY
strong commitment, will and ability to continue importance on job placements. Backed with 35
to meet the challenges of Gen Y and Z. Amongst years of experience in various industries, he strongly CMY
the contributory success factors are its first-rate advocates experiential learning. For the educated
lecturers, teaching facilities and a conducive Generation Y and Z, he thinks that educational K
learning environment where the college is nestled institutions should be more student-centric and
in a premier and respectable residential community. shifts their paradigm from expert teacher to student
learner whereby it promotes active learning through
KBU has a range of business courses that suit involvement, participation, self-reflection, critical
individual student’s academic capacity and thinking and lifelong education. Still fresh with his
inclination. It offers 3+0 UK degree programmes corporate zeal and dynamism, he is gearing up the
of Anglia Ruskin University, namely BA (Hons) school to scale higher; plans are afoot to offer a
Marketing, BA (Hons) Business Management, BA postgraduate MBA and a BSc degree in tourism and
(Hons) Accounting and Finance and BA (Hons) hospitality management early next year, and other
Accounting of Sheffield Hallam University. For activities such as public lectures by professors from
the two accounting pathways, ACCA and CIMA partner universities.
grant exemptions and thus, accelerate graduates’
aspiration to become professional accountants. Students may also wish to find out about KBU
other programmes in engineering, computing, art
Students with varying SPM results can opt to join & design, hospitality and tourism management, at
the Foundation, Certificate or Diploma in Business certificate, foundation, diploma and degree levels.
Administration. These fully accredited qualifications Pre-university programmes such as A-Levels and
awarded by the college provide a good array of
business rudimentary and prepare them to be
the Australian Matriculation (AUSMAT) are also
available.
Low Hong Keng
industry-ready and even venture into business. Head of the School of
Graduates of Foundation and Diploma studies may For further details, please contact KBU Business, Hospitality &
choose to progress to degree pathways, in which International College, Bandar Utama, at tel:
case they are eligible for entry into year 1 and year 03-77273200 or email: enquiry@kbu.edu.my . Tourism Management,
2 respectively. Alternatively, you can visit our website at www. Low assures that KBU’s
kbu.edu.my or join us at http://facebook.com/
KBU School of Business, Hospitality & Tourism kbuinternational .
business programmes
Management enjoys excellent reputation with are able to nurture
graduate employers and placement sponsors. This future business leaders.
is achieved through nurturing and developing the
students beyond the classroom, and helping them
to realize their full potential. It involves inculcating
ethical values, arranging internships, organizing
12
9. Edu Zone MMU
The 1st step to creativity:
A Take On
Innovation
A
s described in the New Economic Model for the opportunity to own that new toy. Thus,
(NEM), if Malaysia country is to achieve the Japanese manufacturers need not worry that they
status of Developed Nation by 2020, a major will not recoup their investments, and so they work
area of focus under NEM is the development of an to satisfy their fellow countrymen.
innovative economy.
Of course, innovation doesn’t just happen by itself.
Professor Dr. Zaharin Yusoff is the President Innovation needs a conducive ecosystem to thrive
of Multimedia University, which was recently in, and an important element of that ecosystem is
recognized as an Excellent University in the 2009 the tertiary institution. To illustrate the functions of
Setara rankings. He shares his thoughts on how to such institutions, let’s look at MMU.
develop an innovative economy in Malaysia.
Rather than just educating students, MMU supplies
To develop such an economy, a few elements must to the industries high quality human capital who
be present. First of all is innovation itself. It should will drive innovation. We view innovation as having
not happen just once a month by a company two parts: the one in which physical, tangible
with a paid-up capital of x amount, officiated by improvements occur, and the part where the
this minister or that. Innovation must occur at the intangible innovations take place.
grassroots level itself. Everyday Malaysians must
make a contribution in whatever areas they can. Physical innovations occur in the realm of
The key is to improve on whatever concept, idea, engineering and IT. Intangible innovations involve
product or method that is already in place, and try the development and refinement of content and
to make it just a little bit better. If you wash dishes ideas, and these happen in creative spheres as well
in a restaurant, and you have an idea how it could as IT.
culture imbued in Malaysian manufacturers and
2010e
consumers, together with a conducive ecosystem?
Unfortunately, no.
Strategic partnerships are necessary because intak
scarcity of resources in this day and age is more the y / June
norm than the exception. To create a better robot, Januar ober
for instance, you need not only robotics, but better Oc t
materials and better designs. MMU might be able
to develop robotics and designs, but materials are
not our forté. So do we wait until we have a strong
Faculty of Materials? Of course not. We partner with
organizations that are strong in that field. MMU have At Multimedia University (MMU) you’ll be guaran-
been signing Memorandum of Understandings teed the nest academic education and professional
with other institutions and companies in order to guidance to achieve outstanding success. Come and
help one another attain our respective objectives.
begin your career with us.
Marketing is, of course, self-explanatory. If you have
the world’s greatest product and no one knows
about it, it really makes no difference.
CREATIVE MULTIMEDIA • INFORMATION TECHNOLOGY • COMPUTER SCIENCE
be made better, and you can somehow build the Another serious problem is the brain drain. It is a FINANCE • ACCOUNTING • BUSINESS • LAW • LIFE SCIENCES
machine, by all means go ahead and do it. MMU has got all these fields covered. The most distressing problem, yet its solutions are rather
engineering faculties have been winning Robocon simple. First, pay our talent more. Secondly, provide
ELECTRICAL • ELECTRONICS • MECHANICAL • TELECOMMUNICATIONS
Secondly, Malaysians must be supportive of for a few years running, among many other them with a suitable environment with suitable
Malaysian-made innovations. The world is in awe achievements. One poll among Malaysian students infrastructures. Finally, give them the opportunities
with the Japanese, at how they’re at the very cutting named MMU the Malaysian university of choice to improve themselves, rather than give them URL www.mmu.edu.my SMS Type MMUFORM and E wwwadmis@mmu.edu.my M Ms Wong / 013 380 8844
edge of technology. Whether it’s their mobile for IT, and we have won many IT challenges and obstacles. send to 019-577 7000 Ms Musfiza / 013 610 3132
phones, electronic equipments, or what have you, competitions. Mr Azlan / 013 630 6455
they seem to always have the newest and the To be a part of MMU’s innovative faculties, please Mdm Nalini / 013 613 3144
best. It is mind boggling, and we wonder how the Our Faculty of Creative Multimedia is also exceptional. visit www.mmu.edu.my or contact Madam
Japanese does it. The creators of Upin and Ipin are graduates from this Hamiza at 013-626 4493 or our general line
FOR ADDITIONAL INFORMATION,
faculty. MMU has also implemented a project where 03-8312 5570. VISIT OUR COUNSELLORS AT :
The answer is that the Japanese public has a we replicated in virtual space a heritage house to Cyberjaya Campus:
voracious appetite for the new and novel. They preserve for posterity. Info Centre - Ground Floor, The Chancellery, Multimedia University, Persiaran Multimedia, 63100
always want something better, something unique, Cyberjaya (KP/JPS/DFT/US/BO1) Tel: 603 8312 5018
something their current gadget isn’t doing for So, is it enough to kick-start an innovative Malaysian
Melaka Campus:
them. Most importantly, they’re willing to pay economy by having an innovation-loving
14 Admission O ce - Multimedia University, Jalan Ayer Keroh Lama, 75450 Bukit Beruang, Melaka
(KP/JPS/DFT/US/MO1) Tel: 606 252 3411