Yamarama is a yoga and lifestyle brand that creates technical activewear designed by a Bikram yoga instructor. The brand aims to create clothing that is in tune with the wearer's body and life through high quality, mix-and-match pieces made from technical fabrics in different sizes and lengths. Yamarama's direction combines yoga, surfing, smiles, music, fun, warmth, health, love and feelings of joy to represent its community and focus on ethics and feel-good messaging.

1. Introducing

2. Yamarama is a yoga and lifestyle brand.
We create mix and match active wear,
blending high quality technical fabrics
with stylish design.
Designed and rigorously tested by an
experienced Bikram yoga teacher.
Yamarama is in tune with You. Your
body. Your life.
This isn’t a strap line, but a simple phrase
that gets to the core of our brand and
helps to inspire our way of thinking,
working and living within the Yamarama
community.
This is the essence of our brand.
OUR BRAND:
Who we are...
How we work...

3. OUR PRODUCTS:
Mix & match...
Technical fabrics...
Different sizes & lengths...
High quality construction...
Thoughtfully designed...

4. BRAND DIRECTION:
yoga & surf & smiles
& music & fun &
wamth & health &
love & campers &
ethics & feelgood &
joy & happiness

5. Brand Assets & POSM