Spring 2010 ads appeared in Vogue, Oprah, New York Times Fashion Magazine and on buses in major metropolitan areas.

1. spring 2010 creative options
10 02 09

2. 3
go ahead, skip the gym.
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3. 4
if you’ve got it, lose it.
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4. 1
objects in the mirror
may appear smaller.
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5. 2
bottoms up!
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6. 3
is it good genes or
great jeans?
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7. 4
practically miraculous.
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8. 5
mmm...mmm...mom.
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9. 6
slip into something
a little more comfortable.
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10. 7
an unfair advantage.
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11. 8
do the math:
you _ one size = amazing.
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12. 9
slim. fast.
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13. 10
curve appeal.
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14. 11
more flattering than candlelight.
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15. 12
abracadabra!
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16. 13
what to wear to
your high school reunion.
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17. 14
the most uplifting jeans
you’ll ever love.
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18. 15
hip, hip, hooray!
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19. 16
slimsational.
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20. 17
do you believe in magic?
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21. 18
necessity is the mother of invention.
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22. 19
less is always more.
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23. 20
hot doesn’t have to come in flashes.
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24. 21
have a fit.
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25. 22
there’s something about mommy.
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26. 23
comfort and joy.
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27. 24
things are looking up.
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