Fans snag last-minute Taylor Swift tickets, pack ‘emergency’ kits and queue for merch.
Taylor Swift fans got another chance to see the megastar live with more tickets going on sale for her Melbourne shows – but they have already sold out.
Additional tickets for Swift’s concerts at the MCG went on sale from 4pm on Thursday, Frontier Touring said in the surprise announcement, noting more tickets could become available over the weekend.
1. Fans snag last-minute Taylor Swift tickets,
pack ‘emergency’ kits and queue for merch
Alex Crowe and Nell Geraets
Updated February 15, 2024 — 6.34pm, first published at 3.55pm
Taylor Swift fans got another chance to see the megastar live with more
tickets going on sale for her Melbourne shows – but they have already sold
out.
Additional tickets for Swift’s concerts at the MCG went on sale from 4pm on
Thursday, Frontier Touring said in the surprise announcement, noting more
tickets could become available over the weekend.
Updated National Victoria Live Music
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2. Lines of Swifties immediately began forming outside the Ticketek offices in
the CBD as desperate fans hoped to get their hands on what they thought
was a sold-out tour.
Many others started hitting refresh as tickets became available online.
Frontier Touring have hinted at extra tickets being made available over the
next three days, telling fans to check the Ticketek website on show days for
late production release tickets.
“Tickets may be released in varying price categories during production
releases,” Frontier Touring said on X.
Friends Sophie Lobwein (left) and Sally Coghlan, from Brisbane, went to the Taylor Swift
merchandise tent at Melbourne Airport early on Thursday morning. They will be at
Saturday’s concert at the MCG. PENNY STEPHENS
3. Some desperate Swifties out in force
today. Additional tickets for S ...See more
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4. “You will be able to see what ticket types are available when through to the
event page on Ticketek from 4pm AEDT.”
Frontier Touring confirmed that the Thursday afternoon allocation of tickets
had been exhausted by 5pm.
Tay Tay mania will extend to Flinders Street Station, with images of the 14-
time Grammy winning singer-songwriter to be projected onto the Melbourne
landmark.
Swift’s image will light up the station’s facade from dusk to midnight from
Thursday to Sunday. Music will also play at Flinders Street tram stops
between Spencer Street and Spring Street from 1pm to 8pm over the
weekend.
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5. Visit Victoria said Swift was joining an illustrious club – artists who had
played to their biggest ever crowds at the MCG – including Billy Joel in 2022
and Ed Sheeran in 2023.
“We look forward to her setting a new crowd record at the MCG and
generating even more momentum for our city,” Visit Victoria chief executive
Brendan McClements said.
Swift landed at Melbourne Airport very early on Thursday morning ahead of
her first show on Friday night.
She was quickly whisked away in a convoy of black SUVs to Crown Towers in
Southbank close to Melbourne’s CBD.
Meanwhile, Swifties congregated outside the MCG on Thursday afternoon,
standing in line for merchandise and gushing over the fact that Swift had
Taylor Swift’s image will be projected onto Flinders Street Station throughout the
weekend.
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6. officially touched down in Melbourne.
“We have happy squealed a lot,” said Jess Magill, who had just arrived from
Newcastle in NSW. “I think we’ve cried multiple times just thinking about it.”
She and her friend, Katie Waters, watched the Ticketek loading lounge while
waiting in line to buy merch outside the stadium. “I’m still trying to get
tickets for my husband and daughter,” Magill said.
Allison and Amber, two 23-year-olds from Adelaide, also travelled to
Melbourne for the Friday show. Amber said their flight was so packed with
Swifties that the air hostess even referenced the pop star over the aircraft’s
speaker. “There was only a handful of non-Swiftie men. I just wanted to take
out my phone and play Taylor’s songs.”
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7. Others outside the MCG were already creating a game-plan for show day.
School friends Annabelle and Penelope, both 15, came straight to the merch
stands after school, and planned to do the same on Friday.
“We might leave school early, go home, get ready and then get to the MCG at
about 5.30pm because we’ve already got merch,” Annabelle said. “I’ll pre-
pack my bag tonight, like an emergency kit. I have a minute-by-minute
schedule on my notes app.”
The pair, along with their friends Eliza and Ellie, also couldn’t help but
wonder whether Swift was inside the stadium practicing at that very
moment. “She could be like metres away from us right now; it’s surreal,”
Penelope said.
The global phenomenon will play three shows at the MCG as part of her Eras
Tour.
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8. She will then travel to Sydney for another four shows at Accor Stadium next
weekend. It is unknown whether more tickets to the Sydney shows will
become available.
Last year, the first tranche of tickets for Swift’s Sydney shows sold out within
two hours, while Melbourne seats were snapped up in just under an hour.
Diehard fans slept out overnight to secure seats, bonding over their love of
Time’s 2023 person of the year.
The Eras Tour is officially the highest-grossing music tour ever, becoming the
first to exceed $US1 billion ($1.54 billion) in revenue, breaking the record set
by Elton John’s five-year farewell tour.
Kicking off in Melbourne on Friday, the show takes fans through each of
Swift’s musical “eras”, with highlights from her 10 studio albums. The show
runs for about 3½ hours, and Swift will sing 44 songs that span her musical
career.
Thousands of people are expected to travel to Melbourne for the cultural
juggernaut’s three performances, with total attendance expected to be the
equivalent of three AFL grand finals.
Brunton Avenue and Wellington Parade will be closed to drivers before and
after the concerts to help Swifties get to and from the MCG. A single-lane
closure will be in place on Punt Road near Yarra Park before the concert.
To cater for the crush, Melbourne’s free-tram zone will be extended to the
MCG from midnight on Thursday to midnight on Sunday, so Eras Tour
attendees and Taylor-gators can travel to and from the city for free.
Yarra Trams will also run an additional 32 services before and after the
concert each day.
With Lachlan Abbott
Start the day with a summary of the day’s most important and
A young girl at the MCG Taylor Swift merchandise stand points out what she wants on
Thursday. PENNY STEPHENS
9. interesting stories, analysis and insights. Sign up for our Morning
Edition newsletter.
Nell Geraets is a Culture and Lifestyle reporter at The Age and The Sydney Morning
Herald. Connect via Twitter or email.
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