www.flicwiltshire.com Statistics & Analysis

FLIC Wiltshire Ltd.
Gemini house, Hargreaves Road
Swindon, Wiltshire, SN25 5AZ
Address: 01793 847881
01793 613494
info@flicwiltshire.com
Telephone:
Fax:
Email:
www.flicwiltshire.com
@FLICWiltshire
/FLICWilts
Web:
Twitter:
Facebook:
MEDIA PARTNER PROPOSAL
We can help you communicate your message to a large and local audience.
Harness the FLIC Wiltshire audience and use us as a media partner to roll out
your campaigns and communicate important messages on your behalf.
FLIC Wiltshire has the
largest social audience of
any local media outlet at
over23,000followers.Using
the power of social media,
we can communicate your
message fast!
As your media partner we can provide full scale coverage and publicity.
The FLIC Wiltshire website receives 200,000 local unique users per month
and they create over 500,000 page impressions. We also have a database
of 17,000 email addresses.

FLIC Wiltshire Ltd.
Address: 01793 847881
01793 613494
Telephone:
Fax:
Email:
@FLICWiltshire
/FLICWilts
Web:
Twitter:
Facebook:
HISTORY
FLIC stands for ‘For Local Independent Coverage’ and that’s exactly what we
provide our audience.
2012
FEB 2013
SEPT 2014
JULY 2015
SEPT 2015
FLIC Wiltshire created
FLIC under new ownership
Team expanded to include
Social Media expert and
Marketing Manager
FLIC Wiltshire awarded 'Website
of the Year' at the EDF South
West Media Awards
Launch of FLIC v.2,
500k page impressions
achieved
JAN 2014
NOV 2015
14k Facebook users
16k Facebook users,
4k Twitter users

FLIC Wiltshire Ltd.
Address: 01793 847881
01793 613494
Telephone:
Fax:
Email:
@FLICWiltshire
/FLICWilts
Web:
Twitter:
Facebook:
THE STATISTICS
0
100,000
200,000
300,000
400,000
500,000
600,000
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
FLIC Growth
Users Pageviews
Nov 2013:
Users – 1343
Pageviews – 1973
Oct 2014:
Users – 69360
Pageviews – 192838
• 200,000 unique users
• 500,000 pageviews
• 17,000 subscription database
• 16,000+ likes
• 4,000+ followers
Sept 2015:
Users: 239,511
Pageviews: 516,897
FLIC has continued to grow and increase audience figures since its creation in 2012.
It started as a small site but has now become a leading place for the people of Swindon to
find breaking news, attracting over 200,000 users per month, who create over 500,000
page impressions.

FLIC Wiltshire Ltd.
Address: 01793 847881
01793 613494
Telephone:
Fax:
Email:
@FLICWiltshire
/FLICWilts
Web:
Twitter:
Facebook:
SOCIAL AUDIENCE
Combined number of potential users that saw any content associated with the Twitter & Facebook profiles
connected to this Group.
Facebook Demographics
FLIC has the largest social media following of any local news outlet.
This allows FLIC to communicate messages to a huge audience quickly!
We also use our social media expertise to offer social media management packages to
third party companies. Will enable companies to reach thousands of potential new
customers online. We naturally increase following and help you promote events, business
and brand to a large local audience.

FLIC Wiltshire Ltd.
Address: 01793 847881
01793 613494
Telephone:
Fax:
Email:
@FLICWiltshire
/FLICWilts
Web:
Twitter:
Facebook:
ADVERTISING
FLIC Advertising is an easy way to increase your brand awareness and have our readers link straight through to your website, by choosing
one of our specialist advertising solutions. We will work with you to ensure that your brand and your business catch the attention of our
readership. We can offer you a one-stop Advertising solution, including consultation to understand your business needs, a full graphic design
package and social media campaign, all included in the cost.

FLIC Wiltshire Ltd.
Address: 01793 847881
01793 613494
Telephone:
Fax:
Email:
@FLICWiltshire
/FLICWilts
Web:
Twitter:
Facebook:
EDITORIAL
FLIC is a trusted source of news as it provides
accurate, well written Editorial coverage of
local news, business, sport and community
issues.
FLIC's readership is loyal, often alerting us to
stories in the area helping us continue to
break news first.
Advertorial and Editorial pieces are a great
way to communicate your message to a large
and engaged audience.

FLIC Wiltshire Ltd.
Address: 01793 847881
01793 613494
Telephone:
Fax:
Email:
@FLICWiltshire
/FLICWilts
Web:
Twitter:
Facebook:
FLIC IN THE COMMUNITY
FLIC We pride ourselves on being an integral part of our community and
provide we regularly help and provide coverage for police appeals, charity
appeals and community events.
This recent appeal: www.flicwiltshire.com/missing-vulnerable-woman-
found-safe-and-well-following-sighting-by-flic-reader resulted in Hope being
found safe and well after being spotted by a FLIC reader.
A vulnerable Swindon woman who went missing from the town yesterday afternoon has been found
safe and well after a FLIC reader saw an appeal on social media and spotted the missing lady at the train
station.
Hope Harfield went missing after getting off a bus at Great Western Hospital yesterday afternoon.
Hope’s sister, Helen, raised the alarm yesterday evening and began a social media campaign to find
Hope, who was described as vulnerable.
After publishing the appeal, FLIC was contacted by reader, Molly Hume, who had spotted Hope at the
train station in Swindon. This information was passed onto Wiltshire Police who managed to locate Hope.
Hope’s sister, Helen contacted our News Editor at FLIC after her sister was found. She said “Hope has been found safe and well, it’s because of your appeal that someone
recognised her and we were able to find her.
“I can’t thank Molly Hume enough; your sighting helped us to find her safe and well. Thank you to everyone for sharing and doing everything you could to help us! I am
just so relieved that she is safe!”

FLIC Wiltshire Ltd.
Address: 01793 847881
01793 613494
Telephone:
Fax:
Email:
@FLICWiltshire
/FLICWilts
Web:
Twitter:
Facebook:
THE FUTURE OF FLIC
• We aim to continue to grow the website and increase our audience, which we succeeded in doing month on
month.
• Continue to work with local businesses and authorities to strengthen and promote a positive image of Swindon.
• We will continue to grow the FLIC Wiltshire brand in the local community by continuing to break, relevant,
accurate news and attendance at local events.
• Continue to be at the forefront of industry technology and trends with communicating with the audience
through geo-locating, what’s app and new platforms.
• Geo-locating / Passbook – pushing news to readers in a specific post code area
• News on Whats App
• Virtual News
• Increased Video Content
• FLIC Jobs
• Local and National Traffic integration with the FLIC site
• FLIC Travel
• New social platforms: Instagram, Pintrest, Periscope
• Reader created content
• FLIC Events
• FLIC Awards
• FLIC App
• Help Wiltshire businesses grow their own audience and communicate their message to the people of Swindon.
TARGETS
• 600,000 page impressions by May 2016
• 300,000 unique users by May 2016
• 20,000 Facebook likes by December 2016
• 7,000 Twitter followers by December 2016

www.flicwiltshire.com Statistics & Analysis

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