This document provides an analysis of several music videos based on their visual elements and technical qualities. It evaluates aspects such as narrative clarity, editing pace, genre reinforcement, use of location and costume, camerawork, lighting, and variety of shots. Overall, the document finds that the videos for "Mr. Brightside" by The Killers and "Rolling in Deep" by Adele have strong technical execution with clear narratives, genre elements, and camerawork. Areas noted as needing improvement across multiple videos included a lack of shot variety, syncing between audio and video, and consideration of location and costume design.

1. WWW EBI
Mr. Brightside- the killers
-Variety of shots
-narrative was really clear
- well edited (pace)
-pictures linked with the genre
(Mise en scene)
- Genre was really clear
<iframe width="420" height="315"
src="//www.youtube.com/embed/azkhI57yVIM"
frameborder="0" allowfullscreen></iframe>
- Lighting
- Costume (mise en scene)
-Setting (mise en scene)
- syncing in places could be improved.
Mr. Brightside – the killers
-Framing and composition
(confident performance)
-Location (mise en scene)
-costume (mise en scene)
-good variety of shots
<iframe width="420" height="315" src<iframe
width="420" height="315"
src="//www.youtube.com/embed/hll-thWi7Y0"
frameborder="0" allowfullscreen></iframe>
- Black & white
- unclear - Narrative
(these were both due to the editing)
Broken
- Green screen- Reinforced by
the genre (Andrew Goodwin’s
theory)
- Genre very clear
- Narrative very clear
- control of camera
-----------SYNCING WAS INBETWEEN ----------
<iframe width="420" height="315"
src="//www.youtube.com/embed/tgPybKxJnJ0"
frameborder="0" allowfullscreen></iframe>
- Lack of variety of shots
-Should of filmed the entire song
- Framing and composition (overall could
have been better)
Rolling in Deep
- Very good framing &
composition
- good control of the camera
- Great editing
- Good use of the black &
white
--COSTUME
- LOCATION
<iframe width="560" height="315"
src="//www.youtube.com/embed/mfUwNlmWxiM
" frameborder="0" allowfullscreen></iframe>
- Pace
- Lack of variety of shots
- Syncing in places could be improved
Jamie fox feat Drake – fall for
your type
- narrative was clear
- Genre was clear
- Good control of camera
- well edited pace
- good syncing
- LOCATION was really not the strongest but the
studio scenes were really thought about
-COSTUME was really not thought about.
- Lighting could have been improved in places.
<iframe width="560" height="315"
src="//www.youtube.com/embed/PD1PYOhhCFQ
" frameborder="0" allowfullscreen></iframe>
- Composition and framing wasn’t really
thought about
- Lack of variety of shots