ZAK Exhibition is an annual event in Mumbai that helps doors and windows manufacturers promote their products. In December 2021, Würth participated with hundreds of other companies, showcasing their UPVC and construction products. Over 435 customers visited Würth's stall where they could see live demonstrations and get a feel for the products. The exhibition provided an opportunity for Würth to meet new buyers and renew contracts with existing clients. Würth had 320 productive customer interactions that generated orders worth INR 6.5 lacs and they expect to gain additional business worth INR 10-12 lacs in the next 2-3 months based on the large number of live enquiries received at the event.

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ZAK EXHIBITION
ZAK Exhibition is a platform which helps aspiring & potential doors & windows manufacturers to market, promote and
advertise their products. Last year, it was organized at India's financial capital “Mumbai” in the month of December-
10th to 14th. Würth was also among the hundreds of participating companies and demonstrated its huge gamut of
constructionproductsalongwith fewfast movingproductsfromautodivision.
The exhibition contributed us to bring all our potential UPVC customers at a single stall collectively wherein, they had an
access to our entire gamut of products and related technologies. We gave live demonstrations to the customers, while
they could walk around to get the feel of the products at Würth. Amongst the 435 customers who visited our stall, the
maximum footfall was received from Mumbai/Maharashtra, Bangalore, Cochin, Hyderabad, Bangalore, Delhi NCR,
Punjab,Ahmedabad&Surat.
Being an important face to face meeting point, the exhibition provided us an opportunity to meet with new buyers and
also renew our contracts with existing buyers. We succeeded in nurturing the trust and confidence across our client base
andgot anoverwhelmingfeedback &response fromit.
At this mammoth event, we gave every compound effort to harness the benefits for us. We had 320 productive customer
interactions, from which we could generate orders worth INR 6.50 lacs. Based on a huge number of live enquiries, we
expect togetbusinessworth INR10-12 lacs inthe next 2-3 months.