The document discusses using rhetorical techniques such as emotive language, alliteration, repetition, and statistics to persuade readers. It suggests starting with a positive opening statement and using conditionals to show cause and effect before making strong concluding statements. The goal is to shock or convince readers by employing a mixture of first, second, and third person perspectives along with facts, opinions, and rhetorical questions.

1. Emotive Shock the I have no doubt
at all that...
language reader?
All reasonable
Apparent balance, polite
people would agree
that... but convincing.
Literary devices: We need to make
A FOREST sure that...
The evidence A FOREST:
clearly shows Writing to Alliteration
that...
Mixture of first, second Persuade Facts
Opinions
and third person
Conditionals (if... Rhetorical Question /
then...) Shows cause repetition
+ effect Emotive language /
Strong statements, then
justify + add detail
exaggeration
There can be only one A positive opening
Statistics / strong ending
conclusion... statement Three (rule of)