Digital Media Expert with Proven Skills in Social Media Marketing
1. 4615 WARREN ST. NW nataliejplumb@gmail.com
WASHINGTON, DC 20016 (202) 380-5702
EDUCATION: AMERICAN UNIVERSITY Washington, DC
School of Communications Graduated Aug. 2013
M.A. in Broadcast Journalism GPA 3.78/4.0
THE PENNSYLVANIA STATE UNIVERSITY University Park, PA
College of Communications Graduated May 2012
B.A. in Print Journalism GPA 3.72/4.0
Minors: French, Spanish and Teaching English to Speakers of Other Languages
Penn State Study Abroad at Centre de Linguistique Appliquée Besançon, France
Study Abroad Student Representative for the Besançon Program June 2010-Aug. 2011
SKILLS: Social, digital media marketing, analytics, advertising. ENPS, CMS, CSS, HTML,
infographics, graphic design, Canva, Adobe CS Suite, InDesign, Illustrator, Acrobat,
Photoshop, GarageBand, iMovie, Quark, Photo Mechanic, Final Cut Pro, Audacity,
Propaganda, ProTools, Finale, Fruity Loops, PowerPoint, MS Office Suite, photojournalism
(Nikon D7000, D90 Digital SLRs, Pentax), Outlook. Web design, podcast, e-Portfolio,
blogging, video production, song composition. Fluent French. Proficient Spanish.
MEDIA Catholic Diocese of Arlington Arlington, VA
EXPERIENCE: Digital and Social Media Coordinator Dec. 2013-Present
• Coordinate, implement and run digital and social media content strategies in real-time for
diocesan events with guest lists in the thousands (Life Is VERY Good) and national
Catholic events, including Pope Francis’ 2015 Apostolic Visit to the United States
• Increased, to-date, the Catholic Diocese of Arlington’s following on YouTube by 250
percent, on Facebook by 40 percent and on Twitter by 30 percent
• Broke formerly existing record number of shares, likes and engagement rates on all
existing diocesan social media platforms
• Amplified diocesan presence during national and local events, targeting audiences using
social media advertising and analytics, specifically during high-profile Catholic events,
to draw our diocesan story to a larger audience (i.e. targeting Catholics visiting D.C.
during the September 2015 Papal Visit to the U.S.)
• Created an advertising campaign for Lent that rated 10/10 my first month as Coordinator
• Host Social Media Brown Bag Trainings and provide resources for diocesan and external
staff; curate content that is streamlined across all diocesan-related media accounts
Embassy of France in Washington Washington, DC
Office of Press and Communications Intern May 2013-Aug. 2013
• Researched French and American press to communicate France’s diplomatic mission on
global affairs, consular, cultural and public relations platforms
• Communicated French and digested news in the language daily
• Wrote and edited monthly and weekly newsletters: News From France, French Dispatch
WTOP News Washington, DC
Staff Reporter and Intern Jan. 2013-May 2013
• Wrote online entertainment news features on health, food, fashion, lifestyle news
• Created radio, photo and video components for each story, using multimedia strategies
• Collaborated with staff of the previously ranked No. 1 news station in America
Center for Social Media Washington, DC
Graduate Fellow Aug. 2012-May 2013
• Developed some of the Center's website using HTML and Newsletter Templates
• Headed various projects using Photoshop, Drupal and content management systems
The Washington Examiner Washington, DC
Staff Reporter and Intern May 2011-Aug. 2011
• Wrote for Local News, Crime and Feature sections of the paper; pitched and did stories
• Worked as a full-time reporter in their downtown, Washington-based office
• Reported on site at Mayor press briefings, District court appearances, etc.
The Pennsylvania State University Daily Collegian University Park, PA
Arts and Campus Staff Aug. 2008-May 2009
Metro Staff, Columnist Aug. 2011-May 2012
• Arts Candidate of the Semester, Fall 2008
NATALIE J. PLUMB
2. • Created new religion/morality beat while on Campus staff
• Average of two articles per week, multiple front page publications concerning local
businesses (opening of Urban Outfitters, Trader Joe’s, etc.) while on Metro staff
• Wrote an opinion’s column weekly, Board of Editor’s opinion biweekly as a Columnist
College of Agricultural Sciences News Info. Dept. & Penn State Live University Park, PA
Staff Reporter Dec. 2009-May 2012
• Wrote 700-word features for the College, researching composting, poultry science, etc.
Morgan Academic Support Center for Student-Athletes University Park, PA
Academic Tutor Jan. 2011-Jan. 2012
• Tutored French, Spanish, music theory and other subjects to assigned student-athletes
La Vie Penn State Yearbook University Park, PA
Literary Editor Aug. 2009-May 2010
• Edited articles for a 400+-page book from a 30-member staff (minimum 10 articles/week)
• Allocated article assignments to staff members and managed deadlines
• Took football game photo used for La Vie Yearbook’s 2009-10 yearbook cover
WPSU Public Broadcasting Company University Park, PA
Music Review Intern Aug. 2009-Dec. 2009
• Wrote and peer-edited 600-word reviews of local bands for WPSU’s TV/radio website
The Washington Post Cappies Critics and Awards Program Washington, DC
Cappies Critic Aug. 2006-May 2008
• Published in Washington Post, Sun Gazette and Georgetowner; reviewed plays, musicals
• Nominated for Cappies Critic’s Choice for Best Vocalist
HONORS: Arts Club of Washington 2013 Photo Competition, second runner-up
American University School of Communication Academic Recognition Aug. 2012-Aug. 2013
American University Dean’s List: Summer 2012 - Summer 2013
American University Graduate Merit Award Package Aug.2012-Aug. 2013
Penn State Dean’s List: Fall 2008 - Spring 2012
Jean Ward Lapton Memorial Award Scholarship Aug. 2011-May 2012
David and Mary Lee Jones Washington, D.C. Scholarship Aug. 2010-May 2011
D.C. Tuition Assistance Grant (DCTAG) Aug. 2008-May 2012
4.2/4 Weighted High School GPA, in top ten of class of 300+
DC Commission Arts and Humanities Larry Neal Writer’s Competition, second place
Penn State North Idol, first place vocalistfor consecutive semesters Sept. 2010-May 2012
ACTIVITIES: Blessed Sacrament and Little Flower Catholic churches’ Cantor Sept. 2007-Present
Competitive Ballroom Dance Team, professional levels Jan. 2010-Present
University Choir/Essence of Joy, EOJ Alumni Singers, soloist Aug. 2008-May 2012
Search Retreat for Newman Student Catholic Association, director Aug. 2010-May 2011
Penn State Late Night basketball, team captain Aug. 2008-Jan. 2011
Penn State Ballet Theatre, performer Aug. 2009-Dec. 2010
Newman Catholic Association, music coordinator Aug. 2009-Dec. 2010
Grace Notes Christian a cappella, president Aug. 2008-Dec. 2009
SERVICE: So Others Might Eat (SOME), volunteer
• Forty-year-running D.C. charity that serves the homeless and poor daily meals, programs
Missionaries of Charity, volunteer
• Nunnery that housed residents either with AIDS or mental disabilities: fed, clothed,
prayed with and showered residents; cleaned the facility
Penn State Waste Not, volunteer Jan. 2011-May 2012
• Drove food items that would otherwise be wasted to charities, youth houses and hostels
Young Life, volunteer, camp counselor May 2008-Aug. 2009
• Cared for main office administrative needs for youth ages 12 to 18 for two consecutive
summers in Rockbridge, Va., and Lake Champion, NY
Wilson Senior High School Recycling Club, volunteer Aug. 2006-May 2008
Woodrow Wilson Senior High School Math Center, tutor Aug. 2007-May 2008