Starting a Business Partnership requires presenting a proposal. It is important that this is presented in a way that gets the expected result. Do it well, do it right.

1. How to write a Business
Proposal
Nwakerendu Ike, PhD

2. Outline
• Introduction
• What is a Business Proposal
• Defining the focus of the proposal
• Introduce your business
• Discuss the need of the recipient
• State your proposal including the finance
• Conclusion

3. Introduction
• Writing a business proposal is a major business writing skill for every business owner
and business entity.
• Though it is akin to writing a letter to another organisation, it is not a mere letter
writing because it is expected to focus on leveraging a business opportunity in
another organisation.
• The sections require major information that would convince the receiving entity and
motivate consideration of the initiating business organisation.
• This presentation is designed to take you on the step by step requirements that
would ensure a favourable consideration.

4. What is a Business Proposal?
• A business proposal is a
formal expression of
interest by the initiating
organisation or individual,
in an opportunity within
its capability at the
receiving organisation.

5. Defining the Focus of the Proposal
• Identify the organisation you are
writing to
• Identify available opportunities in
that organisation
• Identify your own area of strength
• Identify what you can offer the other
organisation
• Make your area of strength the focus
of the proposal

6. Start writing: Introduce your organisation
• Define your organisation by its purpose of
existence.
• State how it operates by its purpose
• State what your organisation offers
as products or services
• Mention the sectors or organisations you
already serve
The essence of these information is to project
your organisation as one that possesses the
capacity and experience to handle what they
need.

7. Discuss the need of the recipient
• Mention the recipient’s business focus
• Highlight the areas the organisation would
need your services based on the nature of
their services
• Let them recognize the need to engage
your services to meet that need.

8. State your proposal including the finance
• What exactly are you offering
the recipient to meet their need
• State the benefits and features
• Emphasize the benefits of the
offer
• State the financial implication
of accepting your offer
• Let them know how willing you
are to negotiate the rate

9. Conclusion
• End on a high note
• Mention the values that that stand you out
• Mention possible collaborations you have
• Mention your availability for further discussion
• Provide the profile of your team members as evidence that you have the
right people to execute the project.
• Let the necessary people sign

10. Thank You