MARKETING & SALES WRITING - Sometimes your content just gets neglected - it did a reasonable job at the time sort of thing and sometimes your business takes a strategic turn at the lights and your content carries on plodding down the same old road...... The effect of both of these is the same - a mismatch and misunderstanding of what you're all about. Any mismatch or misunderstanding is a conversion killer - it doesn't help you attract new customers and close deals. http://wordraising.co.uk/