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Word count: 300 Subject: ITS-836: Data Science and Big Data Analytics Reference Book: Big Data Big Innovation: Enabling Competitive Differentiation through Business Analytics by Stubbs, Evan (ISBN: 978-1-118-72464-4) Publisher: Wiley What are the benefits of doing a pilot program before a full-scale rollout of a new analytical methodology? Discuss this in the context of the mini case study. Please NOTE: 1. Ph.D. quality submissions 2. Your ideas & your own words 3. Provide all the citations 4. APA format .

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