The document discusses the advantages of conducting a pilot program before implementing a new analytical methodology, using a mini case study for context. It emphasizes the importance of original, high-quality submissions in a Ph.D. context and requires proper citations in APA format. The reference book mentioned is 'Big Data Big Innovation' by Evan Stubbs.

1. Word count: 300
Subject:
ITS-836: Data Science and
Big Data Analytics
Reference Book: Big Data Big Innovation: Enabling
Competitive Differentiation through Business Analytics by
Stubbs, Evan (ISBN: 978-1-118-72464-4) Publisher: Wiley
What are the benefits of doing a pilot program before a full-
scale rollout of a new analytical methodology? Discuss this in
the context of the mini case study.
Please NOTE:
1. Ph.D. quality submissions
2. Your ideas & your own words
3. Provide all the citations
4. APA format